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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Bussines Management Basic SINTESA
Nurfauzia, Fadila
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PENGARUH PEMBINAAN DISIPLIN TERHADAP MOTIVASI KERJA STAF ADMINISTRASI PADA INDUSTRI TEKSTIL DI CIMAHI Febriansyah, R. Mohamad Esa; Nurfauzia, Fadila; Dewi Anggini, Megah
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.1987

Abstract

Human resources are a major factor in Indonesia and can be a major factor throughout the world. Indonesia is now one of the countries that has recorded the largest manufacturing growth in the world. The textile industry is one of the strategic sectors that plays an important role in the country's economy. This sector not only contributes greatly to non-oil and gas foreign exchange, but also absorbs labor and meets domestic needs. Regarding this, the company's efforts to reduce the number of indiscipline employees are by setting sanctions for employees in the form of warning letters and salary deductions. However, the phenomenon that occurs is that the sanctions given by the company against deviations committed by these employees cannot create motivation or encouragement in employees to obey the rules and regulations that have been set by the company. The research method used in this study is a quantitative approach. In this study there are 2 variables, namely: Variable X (Independent Variable) is discipline coaching. Variable Y (Dependent Variable) is work motivation. Because the Sig. value is 0.001 <0.05, then Hâ‚€ is rejected. This means that there is a significant influence between Discipline Coaching on Work Motivation. Furthermore, the coefficient of determination of 46.2% of the variation in Work Motivation is explained by Discipline Coaching, while 53.8% is influenced by other factors. There is a positive and significant influence between Discipline Development and Work Motivation of administrative staff in the textile industry.
Forecasting Product Demand at PT. Sinar Sosro Kp Cimareme West Bandung Jaja, Jaja; Nurendang, Nadia; Nurfauzia, Fadila
SINTESA Vol. 15 No. 1 (2024): Sintesa
Publisher : SINTESA

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Abstract

Companies need a method, namely forecasting (Kurniadi, 2018). Forecasting (forecasting) is the most important part for every company or business organization in every management decision making. Apart from that, forecasting is usually done to reduce uncertainty about something that will happen in the future (Vanesa, et al. 2018). PT. Sinar Sosro KP Cimareme West Bandung forecasts demand using sales patterns according to targets determined by the company. The choice of demand forecasting method uses quantitative methods with moving average forecasting which shows that past data can be used as a guide for forecasting in the future. the moving average model is a forecasting model used by researchers in research at PT. Sinar Sosro KP Cimareme West Bandung as a forecasting model uses time series data which is in accordance with the data provided by the company. The results of demand forecasting using the moving average model for 3 months produced a unit value of 350ml, TBE products of 13,546 crates, 4,869 TBE 450ml products, 1,453 crates of TBE LS 450 KL12 products, 1,563 crates of TBE GT 450 K12 products. crates, 23,483 crates of 350ml FTE products, 11,302 crates of 500ml FTE products, 5,725 crates of 350 K12 STE products, 1,673 crates of 500ml STE products, 1,554 crates of 500ml TSE products, 61 crates of 310ml FTC products, 536 crates of 330ml TSC products crate , and finally the 230ml FTO product is 333 crates of OWP PETCompanies should be able to pay attention to controlling demand for OWP PET products in 12 product units, to avoid errors in demand and avoid lost stock and over stock in each product unit, and control is carried out to avoid damaged products, namely products that are expired or have leaks. It would be better for the company to be better able to organize or coordinate each product that will be sent to outlets in the West Bandung Region so that the company can ensure the accuracy of forecasting demand for OWP PET products.
The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media Nurfauzia, Fadila; Karmila, Ila; Sidik, Fadel Muhammad
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University
Analysis of Employee Work Motivation at BMT Ta'awun Sumedang Febriansyah, R. Mohamad Esa Febriansyah1; Nurfauzia, Fadila; Anggini, Megah Dewi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

An organization will develop and progress in accordance with the vision and mission that has been planned by the organization. These human resources are employees who have a commitment to be able to motivate themselves to be better according to what is exp ected. BMT Ta'awun has not been optimal in its implementation because the provision of existing work facilities and facilities is not adequate, job training has not supported the improvement of employee skills and compensation has not been optimal because salaries are not in accordance with the UMR. BMT Ta'awun Sumedang implements a structured approach, one of which is by implementing a balanced reward and sanction system. This research was conducted at the BMT Ta'awun Sumedang In the research that the auth or conducted using qualitative methods. Data collection techniques used interview and observation techniques. The informants in this study were around 6 people consisting of leaders, heads of finance and operations, heads of marketing and financing, and subordinates. The results of the study Social needs at BMT Ta'awun Sumedang are good with not only work attachment but more to family attachment. The need for self-esteem and recognition at BMT Ta'awun Sumedang has been implemented with rewards, in the form of incentives and job promotions. As well as the need for self-actualization at BMT Ta'awun Sumedang is good, with appropriate performance assessments and with employees being included in training, freedom of speech, so that employees can develop
Co-Authors Anggini, Megah Dewi Dewi Anggini, Megah Febriansyah, R. Mohamad Esa Febriansyah, R. Mohamad Esa Febriansyah1 JAJA, JAJA Karmila, Ila Nurendang, Nadia Sidik, Fadel Muhammad