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p-Index From 2021 - 2026
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All Journal West Science Business and Management West Science Social and Humanities Studies West Science Islamic Studies
Harja, Ngiw Aman
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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MSME Strategies in Facing Digital Disruption: A Study on Creative Industry Nampira, Ardi Azhar; Nasution, Edwin Sugesti; Moktar, Brilian; Harja, Ngiw Aman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1998

Abstract

Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.
Micro and Nano Influencers: Bibliometric Mapping of Influencer Marketing Trends Judijanto, Loso; Endarwati, Esti Tri; Tiofanny, Claudie; Moktar, Brilian; Harja, Ngiw Aman
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2091

Abstract

This study conducts a bibliometric analysis of the research on micro and nano influencers within the broader field of influencer marketing. Using VOSviewer for bibliometric mapping, the study identifies key themes, trends, and influential contributors to the literature. The analysis reveals that influencer marketing, particularly in the context of micro and nano influencers, has evolved significantly, with increased focus on consumer behavior, purchase intention, and authenticity. The study highlights the centrality of platforms such as Instagram and TikTok in influencer marketing research, while also emphasizing the growing integration of influencer-driven strategies with e-commerce and social commerce. Key authors such as De Veirman, Hudders, and Schouten have shaped the intellectual structure of the field. This research provides valuable insights into the development of influencer marketing and suggests future directions for exploring platform-specific strategies, ethical considerations, and the global impact on diverse consumer segments.
Service Quality in Halal Tourism and Perceived Value as Determinants of Satisfaction and Revisit Intention among Muslim Travelers Nurhasanah, Dila Padila; Nasution, Edwin Sugesti; Chandra, Johnny; Moktar, Brilian; Harja, Ngiw Aman
West Science Islamic Studies Vol. 4 No. 02 (2026): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v4i02.2801

Abstract

This study investigates the influence of service quality in halal tourism and perceived value on tourist satisfaction and revisit intention among Muslim tourists in Indonesia. A quantitative approach was employed using data collected from 150 respondents through a structured questionnaire based on a Likert scale. The data were analyzed using SmartPLS 3 to evaluate both the measurement and structural models. The results indicate that service quality has a significant positive effect on perceived value and tourist satisfaction. Perceived value also significantly influences satisfaction and revisit intention. Furthermore, tourist satisfaction is found to have the strongest effect on revisit intention and plays a significant mediating role in the relationship between service quality, perceived value, and revisit intention. These findings highlight the importance of delivering high-quality, halal-compliant services that enhance perceived value and satisfaction, ultimately strengthening tourist loyalty. This study contributes to the halal tourism literature by providing empirical evidence on the integrated relationships among key variables and offers practical insights for improving the competitiveness of Indonesia’s halal tourism sector.
Co-Authors Edwin Sugesti Nasution Endarwati, Esti Tri Johnny Chandra Judijanto, Loso Moktar, Brilian Nampira, Ardi Azhar Nurhasanah, Dila Padila Tiofanny, Claudie