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All Journal IKRA-ITH EKONOMIKA Klabat Journal of Nursing Priviet Social Sciences Journal
Wulandari, Poppy
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Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Higher Education Institution Marketing: Factors Influencing Students' Decision To Choose Politeknik Negeri Medan (POLMED) Mayako, Puja Afwanda; Wulandari, Poppy
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

This study aims to analyze the factors influencing students' decisions to choose Politeknik Negeri Medan (POLMED) as their higher education institution. Higher education in Indonesia has experienced rapid development; however, competition among educational institutions has become increasingly intense. With a large number of both public and private higher education institutions, the challenge faced by each institution is how to compete and attract prospective students. POLMED, as one of the state universities in North Sumatra, must be able to implement effective marketing strategies to attract students. The research method used is a qualitative approach, with in-depth interviews conducted with students at POLMED. The findings indicate that the marketing strategies applied by POLMED, such as collaborations with schools, promotion through social media, and the organization of campus events, have proven to be effective in enhancing POLMED's visibility among prospective students. However, there is room for improvement, particularly in digital marketing. Students suggest that POLMED should improve its digital content to be more engaging and relevant to the interests of the younger generation, such as videos showcasing campus activities, alumni testimonials, and more detailed information about the advantages of vocational education.
Post-acquisition TikTok and Tokopedia: Optimization marketing media to encourage entrepreneurship on Sumatra Island Wulandari, Poppy; Mawaddah; Purba, Ade Rasinta Herli Kristiani
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.383

Abstract

This research investigates the potential of TikTok as a digital marketing platform for fostering entrepreneurship on Sumatra Island, Indonesia. The study addresses the gap in the current literature regarding the suboptimal use of digital marketing tools in the region, particularly TikTok, which remains under-utilized despite its potential to enhance entrepreneurial growth. Using a qualitative research approach, data was collected through in-depth interviews with six informants, three TikTok sellers and three affiliates from Aceh, North Sumatra, and West Sumatra. Findings indicate that TikTok serves as an effective and cost-efficient platform for entrepreneurs, offering a dual function as both an entertainment and shopping medium. However, the study reveals challenges, such as limited digital financial literacy and an underdeveloped application of marketing strategies on the island. The research contributes to understanding the dynamics of digital marketing adoption in Sumatra, highlighting the necessity of enhancing digital financial literacy and maximizing the use of the platform, for example, TikTok to boost entrepreneurial independence. The implications of this study suggest the importance of integrating digital tools in regional economic policies to foster inclusive growth. The study also acknowledges limitations such as the small sample size and the focused geographical scope which recommend future research with broader, more diverse samples and a mixed-methods approach to explore long-term business sustainability and the comparative effectiveness of various digital platforms.
Indonesian migrant workers in the framework of legal protection and business existence Ibrahim, Maulana; Dalimunthe, Reja; Wulandari, Poppy
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.376

Abstract

This study discusses legal protection for Indonesian migrant workers in the dynamics of the diaspora and public policy challenges. Indonesian Migrant Workers play an important role as contributors to the country’s foreign exchange, but still face various problems such as human rights violations, violence, exploitation, and weak legal protection in the destination country. This study uses a descriptive qualitative approach with a juridical-sociological method through in-depth interviews and participatory observation of Indonesian migrant workers and secondary data analysis from official government documents and international reports. The results of the study show a significant gap between the protection policies that have been set by the government and the reality of their implementation in the field. The main problems include the rampant non-procedural placement by illegal agents, low digital literacy of Indonesian migrant workers regarding the government’s online reporting system, and limited coordination between related institutions. This study highlights the importance of cross-sector collaboration, both state and private, and the use of information technology to strengthen complaint mechanisms and the supervision of migrant worker placement in a transparent and accountable manner.
EFEK ORAL CRYOTHERAPY TERHADAP MUKOSITIS ORAL PADA PASIEN KANKER Sitanggang, Yenni Ferawati; Wulandari, Poppy; Riana; Setiawan, Velia Putri; Sakti, Erivita
Klabat Journal of Nursing Vol. 8 No. 1 (2026): Nursing and Well-being Dynamics
Publisher : Fakultas Keperawatan, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37771/kjn.v8i1.1525

Abstract

Background: Cancer is one of the deadliest chronic diseases in the world. Chemotherapy is often the main choice in cancer treatment. Chemotherapy has side effects, one of which is oral mucositis. Oral cryotherapy significantly contributes to protecting oral health and preventing mucositis. Objective: This study aimed to analyze the effect of oral cryotherapy on oral mucositis in cancer patients. Methods: This study uses the literature review method by including a critical appraisal. The inclusion criteria used were research journals published in the last ten years 2009-2019, articles in Indonesian and English with free-text and full-text search results and articles discussing cancer patients with oral mucositis. The study discussed the effect of oral cryotherapy on oral mucositis in cancer patients. The exclusion criteria were systematic review articles, literature reviews, and articles with a sample size of ≤ 20 respondents. Results: Based on six articles, it was concluded that oral cryotherapy is effective in reducing the severity of oral mucositis, reducing its incidence, alleviating pain, and providing comfort in the oral cavity. Suggestion: Oral cryotherapy intervention can be applied consistently in a hospital and evaluated regularly.  Kanker merupakan salah satu penyakit kronis yang mematikan di dunia. Kemoterapi seringkali menjadi pilihan utama dalam pengobatan kanker. Kemoterapi memiliki efek samping, salah satunya adalah mukositis oral. Oral cryotherapy memiliki kontribusi signifikan terhadap perlindungan kesehatan mulut guna untuk mencegah mukositis. Studi ini bertujuan untuk menganalisis efek oral cryotherapy terhadap mukositis oral pada pasien kanker. Penelitian ini menggunakan metode kajian literatur dengan mencantumkan critical appraisal. Kriteria inklusi yang digunakan adalah jurnal penelitian yang dipublikasikan dalam sepuluh tahun terakhir (2009–2019), artikel dalam bahasa Indonesia dan bahasa Inggris dengan hasil pencarian free-text dan full-text, serta artikel yang membahas pasien kanker dengan mukositis oral. Studi yang dibahas adalah tentang efek oral cryotherapy terhadap mukositis oral pada pasien kanker. Kriteria eksklusi yang digunakan adalah artikel systematic review dan literature review. Berdasarkan enam artikel, disimpulkan bahwa efek oral cryotherapy terhadap mukositis oral pada pasien kanker dapat mengurangi keparahan mukositis, mengurangi insiden mukositis oral, mengurangi rasa nyeri dan memberikan rasa nyaman pada rongga mulut. Saran: Intervensi oral cryotherapy dapat diterapkan di rumah sakit secara konsisten dan dievaluasi secara berkala.  
Co-Authors Dalimunthe, Reja Erivita Sakti Ibrahim, Maulana Mawaddah Puja Afwanda Mayako Purba, Ade Rasinta Herli Kristiani Riana Setiawan, Velia Putri Sitanggang, Yenni Ferawati