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All Journal ADI Journal on Recent Innovation (AJRI) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Artificial Intelligence (ITALIC)
Sunengsih, Meriyana
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Optimizing Graduate Competitiveness through Service with Mathematical Economics and OBE: Optimalisasi Daya Saing Lulusan melalui Pengabdian dengan Matematika Ekonomi dan OBE Yusup, Muhamad; Sihotang, Sondang Visiana; Sunengsih, Meriyana; Devi, Lakshmi; Sunarya, Po Abas
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1221

Abstract

University graduates face the challenge of possessing high competitiveness in the increasingly competitive global job market, especially amidst rapid technological advancement and digitalization. To address this, the implementation of Outcome-Based Education (OBE), which focuses on measurable competency achievements, and economic mathematics as part of the higher education curriculum, can be a strategic solution. This study aims to examine the optimization of graduate competitiveness through community service by integrating OBE and economic mathematics into university curricula, as well as its impact on graduates' readiness to face workplace challenges. A descriptive qualitative approach was employed, with data collection techniques including policy document analysis, in-depth interviews with education stakeholders, and case studies at universities that have integrated both approaches. The findings show that the implementation of OBE and integration of economic mathematics into the curriculum can enhance students' practical competencies, strengthen data-based decision-making and analytical abilities, and improve students' readiness for industry employment. This community service contributes significantly to universities in designing curricula that are more responsive to the global job market needs while also enhancing graduates' competitiveness at the international level. Programs such as the Raharja Enrichment Program (REP), which provide industry experience, also proved to enhance students' work readiness. 
Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales: Analisis Big Data dan Strategi Promosi Online untuk Meningkatkan Penjualan Bisnis Digital Nurhaeni, Tuti; Azka, Refa; Arasid, Nova Syahrani; Sunengsih, Meriyana; Evans, Richard
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1242

Abstract

In todays competitive and dynamic digital business landscape, the utilization of Big Data Analytics (BDA) and online promotional strategies has become a critical factor in driving sales growth and sustaining competitive advantage. This study aims to analyze how the integration of BDA with digital promotional strategies can enhance the effectiveness of marketing campaigns and support more strategic decision-making in online business management. Employing a mixed-methods approach, the research combines quantitative data from a survey of 120 digital business managers and qualitative insights from in-depth interviews with decision-makers in the e-commerce and startup sectors. The findings reveal that the implementation of BDA enables companies to identify consumer trends, personalize promotions in real time, and optimize marketing budget allocation. Data-driven promotional strategies have proven to be more adaptive and directly impact the improvement of conversion rates and customer loyalty. However, challenges such as the complexity of data system integration, short-ages in analytical talent, and concerns over consumer privacy present significant barriers that require strategic management. This study underscores that synergy between analytical capabilities and measurable digital promotion is essential to achieving sustainable sales growth in the digital era. The results offer practical contributions for industry practitioners and academics in designing marketing approaches that are data-driven and outcome-oriented. By highlighting both the opportunities and obstacles in integrating BDA with digital marketing strategies, this research emphasizes the need for aligning technological advancement with organizational readiness and strategic focus to fully leverage the benefits of big data in modern business operations.
Assessing the Environmental and Economic Effects of Smart Grid Integration Using SEM Evans, Richard; Oganda, Fitra Putri; Setiawan, Mohamad Agus; Nurjanah, Lina; Sunengsih, Meriyana
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.934

Abstract

The global shift toward renewable energy has intensified the need for intelligent energy management systems capable of addressing variability in power supply and optimizing system-wide performance. Smart grid technologies have emerged as a key enabler in achieving sustainable, efficient, and data-drivenvenergy distribution. This study employs a quantitative approach using Structural Equation Modeling (SEM) via SmartPLS to analyze data collected from stakeholders involved in renewable energy deployment, utility operations, and smart grid implementation. The model evaluates the relationships between smart grid integration, environmental performance, and economic outcomes. The primary aim of this research is to assess how smart grid adoption influences carbon emission reduction, energy efficiency enhancement, and cost optimization within renewable energy ecosystems. The SEM analysis indicates a statistically significant positive effect of smart grid integration on both environmental and economic indicators. Smart grid implementation improves energy efficiency by more than 30%, while operational cost savings reach up to 25% over extended periods. Carbon emission reduction is identified as a key mediating factor within the model, reinforcing the ecological benefits of smart grid adoption. The findings demonstrate that smart grid technologies contribute substantially to both sustainability and economic resilience in renewable energy management. The study provides actionable insights for energy policymakers, grid operators, and industry practitioners, highlighting the vital role of intelligent, data-driven infrastructures in advancing future global energy systems.
Integrating Digital Skills into Vocational Education for Automation-Era Workforce Readiness Sulivyo, Lod; Rusilowati, Umi; Kamal, Abdullah Arif; Sunengsih, Meriyana
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 2 (2026): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i2.1019

Abstract

This study examines the integration of digital skill competencies into vocational education curricula as a strategic response to rapid technological development and increasing automation across industrial sectors. Vocational institutions are expected to equip learners with the digital capabilities necessary to remain competitive in a shifting labor market. However, many existing curricula still lack structured and industry-aligned digital components, creating a gap between educational outputs and workforce demands. To address this issue, the research employs a mixed-methods approach combining quantitative surveys and qualitative interviews to evaluate the relevance and effectiveness of digital skill integration. A total of 120 respondents, consisting of vocational students, teachers, and industry partners, participated in a structured questionnaire designed to assess current digital competencies, curriculum adequacy, and perceived readiness for automated work environments. Additionally, in-depth interviews were conducted with selected educators and industry stakeholders to gain deeper insights into curriculum reform needs and emerging digital skill requirements. The findings indicate that while vocational institutions have initiated the adoption of digital learning tools, the integration of advanced competencies such as data literacy, digital collaboration, and automation-related technical skills remains limited and inconsistent. Respondents highlighted the need for curriculum redesign that incorporates practical, industry-responsive digital modules supported by continuous professional development for teachers. This study contributes a framework for enhancing digital competency integration within vocational education, ultimately aiming to strengthen workforce readiness and ensure graduates can effectively adapt to the evolving demands of the automation era.
Digital Banking and Operational Efficiency toward Bank Sustainability Performance Soleman Lenggu, Max ABR.; Muhtarom, Muhtarom; Rangi, Noah; Sunengsih, Meriyana
ADI Journal on Recent Innovation (AJRI) Vol. 7 No. 2 (2026): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v7i2.1445

Abstract

The rapid growth of digital banking has significantly transformed banking operations by enhancing efficiency and supporting sustainability-oriented practices aligned with the Sustainable Development Goals (SDGs), yet empirical evidence on its integrated impact remains limited, particularly in emerging markets. This study aims to examine the effect of digital banking adoption on operational efficiency and bank sustainability performance, while assessing the role of efficiency in strengthening sustainable outcomes. A quantitative panel data approach is applied using multi-year data from 25 commercial banks over the period of 2018–2023, where digital banking indicators, efficiency measures, and sustainability performance proxies are analyzed through regression-based panel data models with appropriate control variables. The empirical findings reveal that digital banking adoption positively and significantly improves operational efficiency, and higher efficiency levels are associated with enhanced sustainability performance, indicating that efficiency serves as a key mechanism linking digital transformation and sustainable banking performance. This study concludes that digital banking acts as a strategic enabler of sustainable banking by simultaneously improving operational efficiency and long-term sustainability performance, offering important implications for bank managers and policy makers in formulating data-driven digital transformation strategies that support sustainable financial development.
Co-Authors Arasid, Nova Syahrani Azka, Refa Devi, Lakshmi Evans, Richard Fitra Putri Oganda Kamal, Abdullah Arif Mohamad Agus Setiawan Muhamad Yusup Muhtarom Nurhaeni, Tuti Nurjanah, Lina Po Abas Sunarya Rangi, Noah Rusilowati, Umi Sihotang, Sondang Visiana Soleman Lenggu, Max ABR. Sulivyo, Lod