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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal)
Sunengsih, Meriyana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Optimizing Graduate Competitiveness through Service with Mathematical Economics and OBE: Optimalisasi Daya Saing Lulusan melalui Pengabdian dengan Matematika Ekonomi dan OBE Yusup, Muhamad; Sihotang, Sondang Visiana; Sunengsih, Meriyana; Devi, Lakshmi; Sunarya, Po Abas
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1221

Abstract

University graduates face the challenge of possessing high competitiveness in the increasingly competitive global job market, especially amidst rapid technological advancement and digitalization. To address this, the implementation of Outcome-Based Education (OBE), which focuses on measurable competency achievements, and economic mathematics as part of the higher education curriculum, can be a strategic solution. This study aims to examine the optimization of graduate competitiveness through community service by integrating OBE and economic mathematics into university curricula, as well as its impact on graduates' readiness to face workplace challenges. A descriptive qualitative approach was employed, with data collection techniques including policy document analysis, in-depth interviews with education stakeholders, and case studies at universities that have integrated both approaches. The findings show that the implementation of OBE and integration of economic mathematics into the curriculum can enhance students' practical competencies, strengthen data-based decision-making and analytical abilities, and improve students' readiness for industry employment. This community service contributes significantly to universities in designing curricula that are more responsive to the global job market needs while also enhancing graduates' competitiveness at the international level. Programs such as the Raharja Enrichment Program (REP), which provide industry experience, also proved to enhance students' work readiness. 
Big Data Analytics and Online Promotional Strategies to Boost Digital Business Sales: Analisis Big Data dan Strategi Promosi Online untuk Meningkatkan Penjualan Bisnis Digital Nurhaeni, Tuti; Azka, Refa; Arasid, Nova Syahrani; Sunengsih, Meriyana; Evans, Richard
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1242

Abstract

In todays competitive and dynamic digital business landscape, the utilization of Big Data Analytics (BDA) and online promotional strategies has become a critical factor in driving sales growth and sustaining competitive advantage. This study aims to analyze how the integration of BDA with digital promotional strategies can enhance the effectiveness of marketing campaigns and support more strategic decision-making in online business management. Employing a mixed-methods approach, the research combines quantitative data from a survey of 120 digital business managers and qualitative insights from in-depth interviews with decision-makers in the e-commerce and startup sectors. The findings reveal that the implementation of BDA enables companies to identify consumer trends, personalize promotions in real time, and optimize marketing budget allocation. Data-driven promotional strategies have proven to be more adaptive and directly impact the improvement of conversion rates and customer loyalty. However, challenges such as the complexity of data system integration, short-ages in analytical talent, and concerns over consumer privacy present significant barriers that require strategic management. This study underscores that synergy between analytical capabilities and measurable digital promotion is essential to achieving sustainable sales growth in the digital era. The results offer practical contributions for industry practitioners and academics in designing marketing approaches that are data-driven and outcome-oriented. By highlighting both the opportunities and obstacles in integrating BDA with digital marketing strategies, this research emphasizes the need for aligning technological advancement with organizational readiness and strategic focus to fully leverage the benefits of big data in modern business operations.
Co-Authors Arasid, Nova Syahrani Azka, Refa Devi, Lakshmi Evans, Richard Muhamad Yusup Nurhaeni, Tuti Po Abas Sunarya Sihotang, Sondang Visiana