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All Journal Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Ilmiah Manajemen Dan Kewirausahaan
Aulia Puspa Ayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Penerapan Strategi Store Atmosphere Untuk Meningkatkan Keputusan Pembelian Di Alfamart Harjasari 2 Melalui Metode Pendekatan Importance Performance Analysis (IPA) Indra, Indra; Aulia Puspa Ayu; Siti Rahma Sawalia Nabila; Endang Silaningsih
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 2 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i2.1083

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi strategi store atmosphere Alfamart Harjasari 2 dan pengaruhnya terhadap keputusan pembelian pelanggan. Jenis penelitian ini menggunakan metode eksplanatif dan analisis kuantitatif, yaitu dengan memberikan kuesioner kepada pelanggan Alfamart dengan jumlah responden yaitu 50. Hasil penelitian ini dengan menggunakan uji F menunjukkan bahwa masing-masing sub variabel secara simultan berpengaruh signifikan terhadap keputusan keputusan pembelian dan hasil uji T menunjukkan bahwa variabel eksterior dan interior secara parsial berpengaruh terhadap keputusan pembelian. Sedangkan variabel general interior dan tampilan interior tidak berpengaruh terhadap keputusan pembelian.
Pengaruh Rekrutmen, Seleksi Berbasis Nilai Islam dan Digitalisasi HR terhadap Kinerja Karyawan : Systematic Literature Review Suci Nuralita; Rulistya Maharani; Mochamad Reza; Aulia Puspa Ayu; Tini Ulan Dari; Muhammad Saepul Adnan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4731

Abstract

This study aims to examine the influence of Islamic value-based recruitment and selection on employee performance, with HR digitalization as a moderating variable. A Systematic Literature Review (SLR) approach was used by following the PRISMA guidelines to compile, screen, and analyze articles from various national and international academic databases published between 2021 and 2025. From a total of 226 identified articles, 25 met the inclusion criteria and were analyzed further. The findings indicate that most of the reviewed literature supports a positive and significant influence of Islamic value-based recruitment and selection on employee performance, particularly in terms of productivity, work ethics, and loyalty. Furthermore, HR digitalization strengthens the recruitment process by increasing efficiency and objectivity through technologies such as e-recruitment, applicant tracking systems (ATS), and AI based on sharia principles. However, the effectiveness of implementation depends on technological readiness and organizational characteristics. These findings emphasize the importance of integrating spiritual values and digital innovation in Islamic human resource management practices that are adaptive to the challenges of Industry 4.0 and Society 5.0.
Co-Authors Endang Silaningsih Indra Indra Mochamad Reza Muhammad Saepul Adnan Rulistya Maharani Siti Rahma Sawalia Nabila Suci Nuralita Tini Ulan Dari