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All Journal PROFESOR : Professional Education Studies and Operations Research Journal of E-business and Management Science
Nafis Ayyasy, Ahmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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E-Commerce vs Social Commerce: Consumer Behavior on Digital Platforms Nofiyanti, Nofiyanti; Purwanto, Agus; Fajrin, Andira; M Yunus Aks, Safriadi; Kamar, Karnawi; Ayunita, Dian; Nafis Ayyasy, Ahmad
PROFESOR : Professional Education Studies and Operations Research Vol. 2 No. 01 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/dw2n0r89

Abstract

The development of digital technology has created new opportunities in the way people shop and make decisions. In this transformation, e-commerce and social commerce have emerged as the two main faces of online commerce. E-commerce is known for its organized and efficient system, offering convenience in transactions. Meanwhile, social commerce provides a more personalized experience by involving social interaction through platforms such as TikTok Shop and Instagram Live. This study aims to understand how these two models influence consumer behavior in the digital age. By referencing 17 sources published between 2024 and 2025 through a systematic literature review approach, this study identifies key patterns in consumer decision-making. The findings reveal that e-commerce is more effective in attracting consumers who prioritize speed and convenience, while social commerce is stronger in building trust and emotional connection. These findings suggest that integrating the strengths of e-commerce systems with the social approach of social commerce could be a promising strategy for businesses in the digital age. This research also opens up discussion about the importance of understanding digital dynamics not only from a technological perspective but also from the increasingly complex human behavioral perspective.
Effectiveness of Balance Scorecard in Determining The Company's Business Strategy Nofiyanti, Nofiyanti; Winanti, Winanti; Asbari, Masduki; Fajrin, Andira; Muhammad Rizal, Imam; Nafis Ayyasy, Ahmad; Sefthian, Sefthian
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.199

Abstract

One of the tools to measure the performance of the company's business development performance is the Balance Scorecard. The function of the Balance Scorecard is to review the company's business performance and is used as information in the form of reports that can be presented in the form of financials in a certain period. Another important role is as a tool to help develop future business strategies using work efficiency. With this approach, it is hoped that the organization can develop with an integrated and more comprehensive plan, this allows the organization to adapt when there are changes in the business environment and it is easier to achieve strategic and effective goals... An understanding of performance is a description of the level of achievement of a policy program or activity in the process of realizing the company's goals, vision and mission as outlined in the company's strategic planning. Meanwhile, company performance is a complete state of affairs regarding the company in a certain period and becomes a result or achievement that affects the company's operational activities on the utilization of its human resources. The author in this case presents information about understanding the balance scorecard both in terms of functional, how to use, examples of balance score card implementation to determine the company's effective and efficient business strategy for the sustainability of the company. The method used by the author is to take descriptive qualitative data by collecting data through literature review studies of several journals, articles from websites in the form of discussions about functions, steps that must be taken, balance scorecard perspectives and balance scorecard implementation.
Co-Authors AGUS PURWANTO Asbari, Masduki Ayunita, Dian Fajrin, Andira Karnawi Kamar, Karnawi M Yunus Aks, Safriadi Muhammad Rizal, Imam Nofiyanti Nofiyanti, Nofiyanti Sefthian, Sefthian WINANTI, WINANTI