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All Journal JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Journal of E-business and Management Science
Muhammad Rizal, Imam
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Digital Marketing SMKN 1 Kabupaten Tangerang Banten Kamar, Karnawi; Suprobo, Winanti; Rizka, Aulia; Nafis, Ahmad; Sefthian; Muhammad Rizal, Imam
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 5 (2025): Agustus 2025
Publisher : Melati Institute

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Abstract

Perkembangan teknologi dan digitalisasi telah mengubah lanskap pemasaran secara drastis. Pelanggan saat ini lebih terhubung secara online dan menghabiskan banyak waktu di platform digital. Pelatihan digital marketing memberikan pemahaman tentang cara menggunakan data dan analitik untuk mengidentifikasi dan memahami perilaku konsumen, sehingga memungkinkan perusahaan untuk mengirim pesan yang relevan dan menarik kepada audiens yang tepat. Program pelatihan digital marketing ini dilakukan dengan beberapa metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan keterbatasan pengetahuan dan keterampilan siswa jurusan Teknik Komputer Jaringan SMKN 1 Kabupaten Tangerang  dalam keahlian pemasaran menggunakan teknologi digital. Metode tersebut antara lain yaitu metode ceramah dan demonstrasi praktik. Peserta Pengabdian Masyarakat ini seluruhnya dihadiri oleh 40 siswa dari jurusan Teknik Komputer Jaringan SMKN 1 Kabupaten Tangerang  . Pelaksanaan kegiatan tersebut berjalan lancar, hal ini dikarenakan partisipasi dan keterkaitan semua pihak terutama para siswa, guru, dan tim panitia. Hasil pengabdian masyarakat tersebut diharapkan dapat membantu para peserta untuk memaksimalkan pengetahuan dan keterampilan mereka dalam bidang digital marketing.          
Effectiveness of Balance Scorecard in Determining The Company's Business Strategy Nofiyanti, Nofiyanti; Winanti, Winanti; Asbari, Masduki; Fajrin, Andira; Muhammad Rizal, Imam; Nafis Ayyasy, Ahmad; Sefthian, Sefthian
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.199

Abstract

One of the tools to measure the performance of the company's business development performance is the Balance Scorecard. The function of the Balance Scorecard is to review the company's business performance and is used as information in the form of reports that can be presented in the form of financials in a certain period. Another important role is as a tool to help develop future business strategies using work efficiency. With this approach, it is hoped that the organization can develop with an integrated and more comprehensive plan, this allows the organization to adapt when there are changes in the business environment and it is easier to achieve strategic and effective goals... An understanding of performance is a description of the level of achievement of a policy program or activity in the process of realizing the company's goals, vision and mission as outlined in the company's strategic planning. Meanwhile, company performance is a complete state of affairs regarding the company in a certain period and becomes a result or achievement that affects the company's operational activities on the utilization of its human resources. The author in this case presents information about understanding the balance scorecard both in terms of functional, how to use, examples of balance score card implementation to determine the company's effective and efficient business strategy for the sustainability of the company. The method used by the author is to take descriptive qualitative data by collecting data through literature review studies of several journals, articles from websites in the form of discussions about functions, steps that must be taken, balance scorecard perspectives and balance scorecard implementation.
Co-Authors Asbari, Masduki Aulia Rizka, Aulia Fajrin, Andira Karnawi Kamar, Karnawi Nafis Ayyasy, Ahmad Nafis, Ahmad Nofiyanti Nofiyanti, Nofiyanti Sefthian Sefthian, Sefthian suprobo, Winanti WINANTI, WINANTI