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Harahap, Hastuti Handayani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : accounting progress

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Kinerja Keuangan PT.Gotong Royong Jaya Dalam Pespektif Biaya Operasional Harahap, Hastuti Handayani; Sinurat, Mangasi
Accounting Progress Vol. 1 No. 1 (2022): Accounting Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v1i1.30

Abstract

Penelitian ini memiliki tujuan Pengaruh Biaya Operasional Terhadap Kinerja Keuangan PT. Gotong Royong Jaya. Metode penelitian yang digunakan adalah metode data kuantitatif. Sedangkan data yang digunakan adalah data sekunder. Metodi analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana untuk memperoleh gambaran yang menyeluruh mengenai pengaruh antara variabel Biaya Operasional terhadap Kinerja Keuangan dengan menggunakan program SPSS 25 for Windows. Untuk mengetahui apakah ada pengaruh yang signifikan dari variabel independen terhadap variabel dependen tersebut maka digunakan model regresi linier sederhana. Hasil pengujian hipotesis dengan menggunakan analisis regresi Sederhana dan uji t menunjukkan bahwa: bahwa nilai t-tabel variabel Biaya Operasional sebesar 6,862 > nilai t-tabel (df:α : 35%) sebesar 2,030 sehingga dapat disimpulkan jika Biaya Operasional berpengaruh positif dan signifikan terhadap Kinerja Keuangan PT.Gotong Royong Jaya.
Pengaruh Teknik Green Marketing terhadap Loyalitas Konsumen pada Produk Ramah Lingkungan dengan Evaluasi Teknik Penetapan Harga Hijau (Green Pricing) sebagai Variabel Mediasi Arifin, Indra Welly; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa
Accounting Progress Vol. 3 No. 2 (2024): Accounting Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v3i2.198

Abstract

This research is about the influence of green marketing techniques on consumer loyalty to environmentally friendly products with evaluation of green pricing techniques as a mediating variable. Through data analysis using SMART PLS, this research aims to provide a better understanding of how green marketing can influence consumer loyalty with the help of green pricing as a mediating variable. The first hypothesis is accepted that Green Pricing Techniques (Z) have an effect on Consumer Loyalty (Y). The second hypothesis is accepted that Green Marketing Techniques (X) influence Consumer Loyalty (Y). The third hypothesis is accepted that Green Marketing Techniques (X) influence Green Pricing Techniques (Z). The fourth hypothesis is accepted that Green Marketing Techniques (X) have a significant effect on Consumer Loyalty (Y) through Green Pricing Techniques (Z) as an intervening variable.
Co-Authors Ahmad Juanda Arifin, Indra Welly Bobby Hartanto Dinata, Randy Hadi, Budiman Hutajulu, Lija Romauli Karunia, Ade Mulia Masyitah, Emi Nainggolan, Benhart Napitupulu, Kevin Ronaldo Martua Neni Murniati Rabiula, Hafizh Rajagukguk, Frederick Rudy Sentosa Reza Kurniawan Rusmewahni, Rusmewahni Santika, Dinda Sarwoto Sarwoto, Sarwoto Sinurat, Mangasi Yuanda, Putri