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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business
Widiasari, Zulfeni
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Humanities Economics, Econometrics & Finance Social Sciences

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PERAN SOCIAL COMPUTING DALAM MENINGKATKAN KINERJA BISNIS E-COMMERCE Widiasari, Zulfeni; Veri, Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3551

Abstract

Penelitian ini bertujuan untuk menganalisis peran social computing dalam meningkatkan kinerja e-commerce di Indonesia. Social computing mencakup berbagai aktivitas interaksi sosial digital, seperti ulasan pengguna, komentar, likes, share, komunitas daring, hingga kampanye pemasaran berbasis media sosial. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini dilakukan melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap pelaku usaha e-commerce, termasuk pengguna platform Tokopedia, Shopee, Instagram, TikTok Shop, dan UMKM digital. Hasil penelitian menunjukkan bahwa interaksi pengguna secara aktif di media sosial mampu meningkatkan eksposur produk dan mendorong keputusan pembelian. Ulasan dan rating positif dari pengguna membangun kepercayaan konsumen yang lebih tinggi dibandingkan promosi konvensional. Selain itu, rekomendasi sosial, viralitas konten, serta keterlibatan komunitas turut memperkuat loyalitas pelanggan. Respons real-time melalui fitur live chat dan media sosial juga berkontribusi pada kepuasan pelanggan dan citra merek. Temuan ini mempertegas bahwa integrasi strategi social computing menjadi faktor kunci dalam membangun keunggulan kompetitif dan meningkatkan performa bisnis e-commerce di era digital.
SYSTEMATIC LITERATURE REVIEW STRATEGI DALAM MENGHADAPI TANTANGAN STRUKTUR PASAR MONOPOLI DI ERA DIGITAL Endra, Sumarta; Widiasari, Zulfeni; Zefriyenni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4140

Abstract

This study provides a Systematic Literature Review (SLR) on strategies to address the challenges of monopoly market structures in the digital era. The study follows the PRISMA guidelines and collects articles published between 2015 and 2025 from Scopus and Google Scholar databases. Through a rigorous selection process, eleven of the most relevant articles were chosen for further evaluation. The study finds that monopoly markets in the digital era face complex issues due to the tension between antitrust regulations and the need for innovation; overly strict antitrust policies may hinder the innovation incentives of dominant firms. With the growth of the digital platform economy, these dynamics become increasingly complicated by the emergence of “data monopolies,” which dominate markets through the use of algorithms and information. Using VOSviewer, we conducted a bibliometric analysis and identified four main research clusters: regulatory model development, management strategies, digital market dynamics, and sectoral applications. The study demonstrates that effectively managing monopoly markets requires innovative regulatory approaches that not only focus on limiting monopoly power but also encourage collaboration between governments, businesses, and academics in developing evidence-based policies. This research provides both theoretical and practical contributions to market management policymaking that balances economic growth, consumer protection, and the promotion of healthy competition in an increasingly complex digital era.
Co-Authors Endra, Sumarta Veri, Jhon Zefriyenni