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p-Index From 2020 - 2025
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All Journal International Journal of Islamic Business and Management Review Indo-Fintech Intellectuals: Journal of Economics and Business
Endra, Sumarta
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Arts Humanities Economics, Econometrics & Finance Social Sciences

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SYSTEMATIC LITERATURE REVIEW PERAN ARTIFICIAL INTELLIGENCE DALAM MENINGKATKAN LAYANAN PELANGGAN PADA E-COMMERCE Endra, Sumarta; Veri, Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3699

Abstract

Artificial Intelligence (AI) telah menjadi komponen penting dalam pengembangan layanan pelanggan pada platform e-commerce. Tulisan ini merupakan penelitian kualitatif yang menggunakan pendekatan Systematic Literature Review (SLR) untuk memahami bagaimana kecerdasan buatan berperan dalam meningkatkan kepuasan dan loyalitas pelanggan pada platform e-commerce. Studi ini menelaah dan mensintesis temuan dari berbagai publikasi ilmiah yang terbit antara tahun 2020 hingga 2025, yang diperoleh dari sumber-sumber akademik terpercaya seperti Google Scholar, Scopus, dan PubMed. Berbagai teknologi kecerdasan buatan seperti chatbot, rekomendasi produk berbasis machine learning, dan personalisasi interaksi dianalisis untuk melihat kontribusinya terhadap pengalaman pelanggan. Proses telaah literatur dilakukan secara sistematis berdasarkan protokol PRISMA, guna menghasilkan pemahaman yang mendalam mengenai tren dan implikasi AI dalam konteks layanan pelanggan di e-commerce. Hasilnya menunjukkan bahwa penggunaan AI, terutama dalam bentuk chatbot, sistem rekomendasi, dan analitik pelanggan, secara signifikan meningkatkan kepuasan pelanggan, efisiensi operasional, dan personalisasi layanan. Namun, studi ini juga menekankan masalah etika dan privasi data yang perlu diperhatikan saat menerapkan AI
SYSTEMATIC LITERATURE REVIEW STRATEGI DALAM MENGHADAPI TANTANGAN STRUKTUR PASAR MONOPOLI DI ERA DIGITAL Endra, Sumarta; Widiasari, Zulfeni; Zefriyenni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4140

Abstract

This study provides a Systematic Literature Review (SLR) on strategies to address the challenges of monopoly market structures in the digital era. The study follows the PRISMA guidelines and collects articles published between 2015 and 2025 from Scopus and Google Scholar databases. Through a rigorous selection process, eleven of the most relevant articles were chosen for further evaluation. The study finds that monopoly markets in the digital era face complex issues due to the tension between antitrust regulations and the need for innovation; overly strict antitrust policies may hinder the innovation incentives of dominant firms. With the growth of the digital platform economy, these dynamics become increasingly complicated by the emergence of “data monopolies,” which dominate markets through the use of algorithms and information. Using VOSviewer, we conducted a bibliometric analysis and identified four main research clusters: regulatory model development, management strategies, digital market dynamics, and sectoral applications. The study demonstrates that effectively managing monopoly markets requires innovative regulatory approaches that not only focus on limiting monopoly power but also encourage collaboration between governments, businesses, and academics in developing evidence-based policies. This research provides both theoretical and practical contributions to market management policymaking that balances economic growth, consumer protection, and the promotion of healthy competition in an increasingly complex digital era.
Knowledge Management, Business Environment, and Entrepreneurial Orientation OnThe Performance of Small-Scale Restaurant Enterprises. Arafah, Zahid Nugrah; A.Z, Bambang; Faisal, Aldy A.; Endra, Sumarta; Lusiana, Lusiana
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1548

Abstract

The issues surrounding the performance of small-scale restaurant businesses in Pariaman City prompted this research, which aims to examine Operational Management (OM) problems integrated with the influence of Knowledge Management (KM), Business Environment (BE), and Entrepreneurial Orientation (EO) on small business performance. This study employs a mixed-method approach, combining quantitative and qualitative research. Data was collected through Likert-scale questionnaires (91 respondents) and interviews with relevant informants. The results indicate that: (KM) has a positive and significant effect on Performance. (BE) has a positive and significant effect on Performance. (EO) has a positive and significant effect on Performance. The R² value of 0.795 for the Performance, the "good" category, indicating that approximately 79.5% of the variance in the dependent variable can be explained by the independent variables in the model. The low knowledge creation indicator in (KM) correlates with the need for supervision in business performance, reflecting that poor knowledge-sharing habits create information gaps among employees, leading to weak compliance with operational procedures. The low competition level indicator in (BE) relates to supervision needs in performance, suggesting that restaurants lack creative initiatives, neglect quality control, and fail to evaluate or innovate, increasing the risk of failure. The low innovation indicator in (EO) ties to supervision needs, indicating that a lack of innovative spirit affects fundamental aspects like hygiene and product quality.
Co-Authors A.Z, Bambang Arafah, Zahid Nugrah Faisal, Aldy A. Lusiana Lusiana Veri, Jhon Widiasari, Zulfeni Zefriyenni