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All Journal Jurnal Dehasen Mengabdi Jurnal Gotong Royong
Siboro, Nadia Sauli Yanti Br.
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Pemanfaatan Digital Marketing Pada (UMKM) Toko Baju Tulip Bengkulu Siboro, Nadia Sauli Yanti Br.; Susanti, Nerry; Effendi, Bahman; Effendi, Yanto; Herlin, Herlin
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6276

Abstract

This proposal outlines a socialization plan for the use of digital marketing at Toko Baju Tulip in Bengkulu. The main objective is to improve the knowledge and skills of the store owner and employees in using digital platforms to promote and sell their products. With this training, the store is expected to increase sales and expand market reach. This research uses a descriptive qualitative method. The power needed as a research knife is primary data which the author obtained by observation and interviews with parties related to this research. Secondary data is obtained from various books, journal articles, and other supporting literature. While the results of this study are in the form of: first, based on the opinions of MSME business owners who improve their performance through digital marketing only by creating interesting content and easy for people to remember. Second, based on the opinions of MSME enthusiasts and customers, “Toko Baju Tulip” can reduce costs and can be a strong competitor for those who do not use digital marketing. Third, based on the opinion of the general public, MSMEs do need increased work in terms of digital marketing to introduce the product identity and corporate identity of MSMEs in an era that uses the internet.
Program KKN-T Sebagai Wujud Pengabdian Masyarakat: Peningkatan Kesadaran Kebersihan Lingkungan Perumahan Al-Fayyadh Juliana, Pinti; Wulandari, Annisa; Siboro, Nadia Sauli Yanti BR.; Pirdayanti, Mei Sela; Aprilia, Dela; Nasution, Suswati; Soleh, Ahmad; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.9124

Abstract

The Thematic Community Service Program (KKN-T) emphasizing environmental cleanliness awareness enhancement has been implemented in Al-Fayyadh Housing Complex, RT 23 RW 04, Pematang Gubernur Village, Muara Bangka Hulu District, Bengkulu City. The main objective of this program is to increase awareness and active participation of the community in maintaining residential environmental cleanliness as a form of community service. The program implementation method employs a comprehensive approach, including socialization activities to provide theoretical understanding, counseling to enhance residents' knowledge, and community service activities as practical implementation. This approach is designed to encourage direct community involvement in maintaining environmental cleanliness.The program evaluation results demonstrate significant positive impact, with residents' awareness regarding the importance of environmental cleanliness increasing by 75% and participation in community service activities increasing by 60%. This program successfully created tangible changes by establishing a clean, healthy, and comfortable residential environment for all communities. The success of this program shows that participatory and educational approaches can be effective strategies in enhancing environmental awareness among communities.
Co-Authors Ahmad Soleh Aprilia, Dela Effendi, Bahman Effendi, Yanto Gayatri, Ida Ayu Made Er Meytha Herlin, Herlin Juliana, Pinti Nasution, Suswati Pirdayanti, Mei Sela Susanti, Nerry Wulandari, Annisa