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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Publikasi Ilmu Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Joshua Valerio
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan Disiplin Kerja Karyawan di PT Gojek Joshua Valerio; Oktavian Tri Pandowo; Yuga Arya Kencana; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1793

Abstract

This study explores the implementation of employee work discipline at PT Gojek and its impact on company productivity. Using the literature study method, this study highlights how work discipline manifested in compliance, responsibility, and giving to work regulations contributes to effectiveness. The results of the study indicate that work discipline has a significant influence on performance and service quality. The conclusion of the study states that the implementation of clear rules, effective communication, and consistent supervision are very important in building a disciplined and competitive work environment, especially in technology-based service companies.
Optimasi Produksi Bulanan Menu Best Seller pada UMKM Ayam Penyet JU-PE Menggunakan Linear Programming Syil Vanna; Guntur Haludin; Joshua Valerio; Oktavian Tri Pandowo; Muhammad Hazel Aqilla Susanto
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2465

Abstract

This research aims to optimize the monthly production of five best seller menus in Ayam Penyet JU-PE MSMEs to maximize profits in the midst of limited resources, such as raw materials and production capacity. The Linear Programming (LP) method is used to formulate production problems into mathematical models consisting of objective functions and real constraints, such as raw material limitations, production time, and operating capital. Primary data was obtained through direct interviews with business owners, while secondary data was taken from MSME literature and internal documentation. The results of the analysis using the Excel Solver application show that optimal production is achieved by producing 178 servings of tofu per month. This strategy provides a maximum profit of IDR 124,600 and remains within the time limit and available capital. The application of the LP method has proven to be effective in helping MSME actors develop production strategies that are more systematic, efficient, and data-based, so that they can be a reference for future production decision-making.
Peran Media Sosial dalam Membangun Citra Merek Global pada Brand Adidas di Indonesia Joshua Valerio; Oktavian Tri Pandowo; Sumando Magnus Siboro
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 4 (2025): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i4.5728

Abstract

The rapid development of digital technology has significantly transformed how global brands communicate and build relationships with consumers. Social media has become a primary platform enabling interactive, personalized, and two-way communication, making it a strategic tool for shaping global brand image. This study analyzes the role of social media in constructing Adidas’ global brand image in Indonesia. Using a literature review method, the research synthesizes digital marketing theories, global brand image concepts, and empirical findings from national and international studies on social media strategies and consumer behavior. The findings show that social media plays a crucial role in strengthening Adidas’ global brand image in the Indonesian market. Global campaigns such as Impossible Is Nothing and Run for the Oceans effectively reinforce perceptions of Adidas as an innovative, modern, and premium brand. Consistent messaging, visual identity, and exposure to global content enhance brand equity among Indonesian consumers, aligning with Alalwan (2018) and Hidayat & Khairunnisa (2021). Moreover, glocalization emerges as a key strategy, enabling Adidas to integrate global brand values with local preferences. Collaborations with local influencers, engagement with the Adidas Runners community, and localized content strengthen emotional connections while preserving global identity. Overall, social media functions not merely as a promotional medium but as a strategic instrument for developing and sustaining Adidas’ global brand image in Indonesia.
Peran Human Capital dalam Meningkatkan Daya Saing Perusahaan di Era Digital Joshua Valerio; Aria Muhammad Dewantara; Rozaan Zhorif; Mohammad Zein Saleh
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 4 (2025): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i4.5754

Abstract

The rapid development of digital technology has significantly transformed business competition and requires companies to achieve sustainable competitive advantage. In this context, human capital has become a strategic factor that plays a crucial role in enhancing company competitiveness in the digital era. This study aims to analyze the role of human capital in improving corporate competitiveness through a literature review approach. Data were collected from various scientific sources, including academic journals, scholarly books, and reports from international organizations published between 2019 and 2025. The findings indicate that high-quality human capital, supported by strong digital competencies and continuous skill development, contributes significantly to improved organizational performance, innovation, and competitive advantage. Furthermore, effective human capital management through training, upskilling, and reskilling enhances a company’s adaptability to technological changes and dynamic market conditions. Therefore, this study concludes that human capital is a strategic asset and a key driver of sustainable competitiveness in the digital era.
Co-Authors Aria Muhammad Dewantara Guntur Haludin Mohamad Zein Saleh Mohammad Zein Saleh Muhammad Hazel Aqilla Susanto Oktavian Tri Pandowo Rozaan Zhorif Sumando Magnus Siboro Syil Vanna Yuga Arya Kencana