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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Bisnis dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi
Dara, Satria Danur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi Terhadap Kepuasan Kerja di Rumah Sakit Umum Daerah Tarakan Jakarta Adiba, Adiba; Dara, Satria Danur
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8392

Abstract

Penelitian ini bertujuan untuk menganalisis kepemimpinan transformasional dan budaya organisasi dalam mempengaruhi kepuasan kerja. Metode penelitian yang digunakan ialah kuantitatif deskrptif, serta hasil dari penelitian ini menunjukan kepemimpinan transformasional dan budaya organisasi berkontribusi secara signifikan dalam membangun kepuasan kerja. Kedua variabel ini berkontribusi sebesar 66% terhadap kepuasan kerja, sementara 34% lainnya dipengaruhi oleh varibel lainnya.
Peran dan Implementasi Etika Bisnis dalam Membangun Kepercayaan dan Kepuasan Konsumen di Era Persaingan Usaha Modern Hartono, Ardhit Wiro Hartono; Faried , Ade Achmad; Dina, Nur; Dara, Satria Danur
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.400

Abstract

In today's highly competitive business environment, business ethics serve as a crucial foundation for building consumer trust and satisfaction. This study aims to analyze the role and implementation of business ethics, both from conventional and Islamic perspectives, in strengthening the relationship between producers and consumers using a literature review approach. The method used is a literature review based on ten primary sources, including relevant books and journals. The findings indicate that the application of ethical principles, such as honesty, social responsibility, transparency, and Sharia-based values, positively contributes to customer loyalty and satisfaction, particularly in modern business sectors such as laundry services and cafés. This research confirms that ethics are not merely a moral obligation but also a key strategy for achieving sustainable competitive advantage.
Pengaruh Literasi Digital dan Gaya Belajar terhadap Prestasi Akademik Mahasiswa di Era Pembelajaran darmawan, Roslinda jasmine; Dara, Satria Danur; Adiba; Junengsih
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.405

Abstract

This study aims to analyze the influence of digital literacy and learning styles on students' academic achievement in the era of technology-based learning. The study used a quantitative approach with a purposive sampling technique on 110 student respondents who had experience attending online lectures. Data collection was carried out through questionnaires and analyzed using SPSS 25 software. The results showed that both digital literacy and learning styles had a positive and significant influence on students' academic achievement, both partially and simultaneously. These findings indicate that students' ability to access, understand, and use digital technology, as well as awareness of their personal learning styles, greatly determines academic success in the modern learning era.
Pengaruh Brand Image dan Content Marketing terhadap Loyalitas Konsumen melalui Brand Engagement Pada Platform Tiktok Shop Darmawan, Roslinda Jasmine; Dara, Satria Danur; Basori, Mohamat; Akbarona, Danang Aziz
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.411

Abstract

This study aims to analyze the influence of brand image and content marketing on consumer loyalty, both directly and indirectly through brand engagement on the TikTok Shop platform. The method used is a quantitative approach with data collection through questionnaires from 211 TikTok Shop user respondents. Data processing was carried out using SmartPLS 3.0 software with Structural Equation Modeling (SEM) techniques. The results of the study indicate that brand image and content marketing have a significant effect on brand engagement. Meanwhile, brand engagement has a significant effect on consumer loyalty and mediates the relationship between brand image and content marketing on consumer loyalty. These findings emphasize the importance of emotional engagement and active consumer interaction with brands through creative content and positive images in forming long-term loyalty. This study provides theoretical contributions to the development of digital marketing as well as practical recommendations for business actors in utilizing TikTok Shop as a strategic marketing platform.
Perubahan Budaya Organisasi Melalui Digitalisasi Di SMA Budhi Warman II Jakarta Faried, Ade Achmad; Adiba; Dara, Satria Danur; Junengsih
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.412

Abstract

Digital transformation has become a crucial trend in education, enhancing the effectiveness and efficiency of teaching processes and school management. This qualitative case study explores how digitalization has influenced organizational culture at SMA Budhi Warman II in Jakarta. Through in-depth interviews with teachers and administrative staff, the research reveals that the implementation of digital systems—such as Learning Management Systems (LMS), electronic attendance, and internal communication platforms—has significantly impacted work patterns, collaboration, and organizational values. While digital tools have improved efficiency and transparency, challenges such as technical adaptation, infrastructure limitations, and the need for continuous training have also emerged. The findings indicate that while some staff quickly embrace the changes, others require more time and support to adapt. Overall, the shift toward digital systems has introduced new cultural norms, including technological adaptability, digital discipline, and ethical communication. This study highlights the importance of integrating organizational culture into digital transformation strategies to ensure sustainable and meaningful change in educational institutions.
Digital Marketing and Customer Trust Effects on Local Perfume Repurchase Intention via Purchase Decisions TikTok: Pengaruh Pemasaran Digital dan Kepercayaan Pelanggan terhadap Niat Pembelian Ulang Parfum Lokal melalui Keputusan Pembelian TikTok Dara, Satria Danur; Sri Mulyani; Emanuel M Bayudhirgantara
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.190

Abstract

Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainability of purchasing behavior. This study aims to test the influence of digital marketing and customer trust on the repurchase intention of local perfume products with purchase decisions as an intervening variable in TikTok Shop users in the DKI Jakarta area. This study uses a quantitative approach with a survey method. Data was obtained through the distribution of online questionnaires to 167 respondents who had experience buying local perfumes at TikTok Shop. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software version 4.1. The test results show that digital marketing and customer trust have a positive and significant effect on purchase decisions. In addition, digital marketing, customer trust, and purchase decisions have also been proven to have a positive effect on repurchase intention. Purchase decisions play a significant role in mediating the influence of digital marketing and customer trust on repurchase intention. The value of the determination coefficient showed that digital marketing and customer trust were able to explain the variation in purchase decisions by 55.0%, while repurchase intention could be explained by 56.8% by all variables in the research model. These findings indicate that digital marketing optimization supported by consumer trust plays an important role in driving purchasing decisions and increasing sustainable repurchase intent on local perfume products..
Co-Authors Adiba Adiba, Adiba Akbarona, Danang Aziz Basori, Mohamat Darmawan, Roslinda jasmine dina, nur Emanuel M Bayudhirgantara Faried , Ade Achmad Faried, Ade Achmad Hartono, Ardhit Wiro Hartono Junengsih Sri Mulyani