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Pengembangan Kompetensi Sumber Daya Manusia Sebagai Kunci Inovasi Dan Transformasi UMKM Batik Di Era Globalisasi Junengsih; Basori, Mohamat; Intan, Lusi Reni; Triana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.383

Abstract

This study explores the role of human resource (HR) competencies in driving innovation and transformation in batik SMEs, amidst globalization challenges. A qualitative descriptive method was employed to collect data through observation, interviews, and surveys. The findings reveal that most batik SMEs possess basic competencies in batik production but require improvements in design innovation and technology adaptation. Developing HR competencies through digital design training, online marketing, and strategic management is essential to enhance competitiveness and business sustainability. This study recommends continuous training programs and cross-sector collaborations to support the growth of batik SMEs in domestic and international markets.
Penerapan GCG, Audit Internal, Dan Whistleblowing System Sebagai Strategi Pencegahan Fraud Pada PT.XYZ (Persero) Dina, Nur; Basori, Mohamat; Intan, Lusi Reni; Adiba
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.394

Abstract

This study aims to analyze the influence of the Whistleblowing system and internal audit on fraud occurrences, as well as their roles in supporting Good Corporate Governance (GCG). The analytical method employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using a sample of 132 employees at PT XYZ (Persero). The findings reveal that both the Whistleblowing system and internal audit have a positive and significant effect on GCG but do not have a significant impact on fraud occurrences. Furthermore, GCG itself is not proven to significantly reduce the incidence of fraud. These results imply that improvements in internal control and reporting systems should be accompanied by additional efforts to effectively mitigate fraud within the organization.
Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening Basori, Mohamat; Intan, Lusi Reni; Triana, Ade; Wahyono, Budi; Dila, Fara; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.408

Abstract

The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.
Pengaruh Brand Image dan Content Marketing terhadap Loyalitas Konsumen melalui Brand Engagement Pada Platform Tiktok Shop Darmawan, Roslinda Jasmine; Dara, Satria Danur; Basori, Mohamat; Akbarona, Danang Aziz
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.411

Abstract

This study aims to analyze the influence of brand image and content marketing on consumer loyalty, both directly and indirectly through brand engagement on the TikTok Shop platform. The method used is a quantitative approach with data collection through questionnaires from 211 TikTok Shop user respondents. Data processing was carried out using SmartPLS 3.0 software with Structural Equation Modeling (SEM) techniques. The results of the study indicate that brand image and content marketing have a significant effect on brand engagement. Meanwhile, brand engagement has a significant effect on consumer loyalty and mediates the relationship between brand image and content marketing on consumer loyalty. These findings emphasize the importance of emotional engagement and active consumer interaction with brands through creative content and positive images in forming long-term loyalty. This study provides theoretical contributions to the development of digital marketing as well as practical recommendations for business actors in utilizing TikTok Shop as a strategic marketing platform.
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Perusahaan pada PT Pos Indonesia (Persero): Peran Mediasi Keberlanjutan Perusahaan Junengsih; Basori, Mohamat; Intan, Lusi Reni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.416

Abstract

Abstract. This study aims to examine the influence of transformational leadership on company performance by incorporating corporate sustainability as a mediating variable. The research is centered on PT Pos Indonesia (Persero), a state-owned enterprise striving to improve competitiveness and performance through organizational and digital transformation. A quantitative explanatory research design was adopted. Data were collected from 316 permanent employees across various organizational units using a structured questionnaire. The analysis employed Structural Equation Modeling using the Partial Least Squares (SEM- PLS) method with SmartPLS version 3.0. The results reveal that transformational leadership has a significant positive effect on both corporate sustainability and company performance, directly and indirectly. Corporate sustainability significantly mediates the relationship between transformational leadership and performance, indicating that visionary and inspirational leaders foster sustainable systems that enhance organizational outcomes. These findings underscore the strategic synergy between modern leadership styles and sustainability practices in achieving superior and enduring corporate performance