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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Febriansyah, Okta
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Pendampingan Pembuatan Akun Media Sosial dan Google Maps sebagai Upaya Digitalisasi UMKM Keripik Chatenori Putri, Natasya; Ardesta, Pauta Sapa; Saputri, Arnila; Febriansyah, Okta; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.644

Abstract

The assistance in creating social media accounts and Google Maps is an effort to digitize micro-enterprises, aimingtoenhance marketing and productvis ibility for MSMEs. This activity was conducted in response to the challenges faced by MSME actors, particularly in digital marketing and business licensing. The implementation method in cludes needs identification, training on creating social media accounts (Instagram, TikTok), and setting up business locations on Google Maps. The results of this activity show that the UMKM Kripik Tempe Ibu Susmidaryani successfully utilized digital platforms to expand market reach, improve customer interaction, and build product branding. The conclusion is that digitization through social media and Google Maps can be an effective solution to increase sales and competitiveness of MSMEs in the digital era. Recommendations for the next steps include the need for ongoing training and assistance in managing digital content to ensure the continuous growth of micro-enterprises.
Peran Edukasi dan Promosi Tenun Leny Bumpak sebagai Daya Tarik Budaya Provinsi Bengkulu Febriansyah, Okta; Lestari, Nada Wafika; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.693

Abstract

Leny Bumpak Weaving is one of the unique cultural heritages of Bengkulu Province which has historical, aesthetic, and economic value. Unfortunately, its popularity and use as a cultural attraction can still be considered low. This study aims to analyze the role of education and promotion of Leny Bumpak Weaving as a cultural attraction in Bengkulu Province. The methods used are participatory, educational, and collaborative approaches involving craftsmen, collaboration centers, the younger generation, and the wider community. The findings of this study indicate that Leny Bumpak Weaving has an important role in preserving local culture and developing cultural tourism in Bengkulu Province. Recommendations provided include improving digital-based promotional strategies and collaboration with tourism industry players. This study is expected to be a foundation for the development of Leny Bumpak Weaving as a cultural symbol and leading tourist attraction in Bengkulu.
Co-Authors Ardesta, Pauta Sapa Indra, Yetti Afrida Lestari, Nada Wafika putri, natasya Saputri, Arnila Uswatun Hasanah Zaki, Khozin