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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Lestari, Nada Wafika
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee Agustina, Cica; Lestari, Nada Wafika; Sari, Nadia Yupita
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.652

Abstract

Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact on increasing customer buying interest. Promotion through social media has also proven effective in reaching young consumers. The findings show that appropriately designed promotions not only increase sales volume, but also build consumer loyalty to the brand. In addition, consumers tend to feel that they get added value through the promotional programs that are run. Therefore, it is recommended that Beng's Coffee continue to develop promotional innovations that are relevant to market needs in order to maintain competitiveness and expand market share. This research contributes to understanding the importance of the role of promotion in MSME marketing strategies, especially in the culinary sector.
Peran Edukasi dan Promosi Tenun Leny Bumpak sebagai Daya Tarik Budaya Provinsi Bengkulu Febriansyah, Okta; Lestari, Nada Wafika; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.693

Abstract

Leny Bumpak Weaving is one of the unique cultural heritages of Bengkulu Province which has historical, aesthetic, and economic value. Unfortunately, its popularity and use as a cultural attraction can still be considered low. This study aims to analyze the role of education and promotion of Leny Bumpak Weaving as a cultural attraction in Bengkulu Province. The methods used are participatory, educational, and collaborative approaches involving craftsmen, collaboration centers, the younger generation, and the wider community. The findings of this study indicate that Leny Bumpak Weaving has an important role in preserving local culture and developing cultural tourism in Bengkulu Province. Recommendations provided include improving digital-based promotional strategies and collaboration with tourism industry players. This study is expected to be a foundation for the development of Leny Bumpak Weaving as a cultural symbol and leading tourist attraction in Bengkulu.
Co-Authors Agustina, Cica Febriansyah, Okta Indra, Yetti Afrida Sari, Nadia Yupita Zaki, Khozin