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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Sari, Nadia Yupita
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Pengembangan Wisata Halal Dengan Analisis SWOT Dalam Meningkatkan Pertumbuhan Ekonomi Di Daerah Bengkulu Sari, Nadia Yupita; Sapa Ardesta, Pauta; Hak, Nurul
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.509

Abstract

Abstract Currently, halal tourism is a very promising global trend. With the largest Muslim population in the world, Indonesia has great potential to become a major player in this field. With its natural beauty still preserved and its extraordinary cultural wealth, Bengkulu has excellent opportunities. to support the development of halal tourism. The aim of this research is to analyze in depth the potential of Bengkulu's halal tourist destinations. By using the SWOT approach, we want to determine the strengths, weaknesses, opportunities and difficulties that Bengkulu faces when developing this industry. It is hoped that the findings of this research can provide suggestions on how to maximize the potential of halal tourism, thereby contributing to the economic growth of the people of Bengkulu. According to research results, Bengkulu has many opportunities to develop into an attractive halal tourist destination. Cultural richness, environmental beauty, and the possibility of halal culinary delights can become capital.
Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee Agustina, Cica; Lestari, Nada Wafika; Sari, Nadia Yupita
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.652

Abstract

Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact on increasing customer buying interest. Promotion through social media has also proven effective in reaching young consumers. The findings show that appropriately designed promotions not only increase sales volume, but also build consumer loyalty to the brand. In addition, consumers tend to feel that they get added value through the promotional programs that are run. Therefore, it is recommended that Beng's Coffee continue to develop promotional innovations that are relevant to market needs in order to maintain competitiveness and expand market share. This research contributes to understanding the importance of the role of promotion in MSME marketing strategies, especially in the culinary sector.
Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar Sari, Nadia Yupita; Fauziah, Dzamratul; Yuneri, Winda; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.687

Abstract

This study aims to analyze the role of the bazaar as a strategic means in increasing the credibility of Leny Bumpak Batik Weaving as a leading local product. In the face of increasingly fierce market competition, MSMEs need to build consumer trust through effective promotional media. The bazaar was chosen as the main medium because it provides opportunities for direct interaction with consumers, introducing products widely, and building a positive brand image. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results show that active participation in the bazaar significantly increases public trust in product quality, expands customer networks, and strengthens brand positioning in the local market. This research recommends that MSMEs make the bazaar an integral part of their long-term marketing strategy.
Co-Authors Agustina, Cica Fauziah, Dzamratul Indra, Yetti Afrida Lestari, Nada Wafika Nurul Hak Sapa Ardesta, Pauta Yuneri, Winda Zaki, Khozin