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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Nusantara Berbakti Jurnal Kemitraan Masyarakat Green Economics: International Journal of Islamic and Economic Education Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Dhety Chusumastuti
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Strategi Hotel Lombok Astoria Dalam Mempertahankan Citra di Masa Pandemi Covid-19 Dhety Chusumastuti; Elizabeth Avelia Poereta
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v1i3.1623

Abstract

The hospitality industry in Indonesia, especially Lombok Island, continues to grow. This is due to the large number of both local and foreign tourists visiting Lombok Island. The demand for temporary housing or hotels has also increased, accompanied by the addition of tourists. However, the COVID-19 pandemic has made tourist numbers unstable or fluctuating. Hotels need a strategy to survive in this situation. One strategy to maintain the number of occupancy of a hotel is to maintain a good image. Image has an important role in hotel operations so it needs to be maintained and developed. One of the well-known hotels on Lombok Island is the Lombok Astoria Hotel with four stars. Lombok Astoria Hotel has a motto When Hospitality Blends With Business and Leisure, this motto is a hotel guide to achieving and maintaining the desired image. Thus, the purpose of this research is to find out and analyze the strategies implemented by Hotel Lombok Astoria in maintaining its image. This study uses qualitative research methods and data collection techniques by means of interviews, observation, and documentation. The results of this study indicate that Hotel Lombok Astoria has an effective strategy in maintaining its image.
Strategi Media Relations Humas Pemerintah Kabupaten Sleman dalam Meningkatkan Citra Instansi Bambang Sujarwadi; Dhety Chusumastuti; Aliyya Tsabita Hernindita
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.687

Abstract

This research discusses the media relations strategy of Sleman Regency Government Public Relations in improving the image of government. The Sleman Regency Government Public Relations has carried out a media relations strategy in maintaining information that is open the public, but there are still challenges in the form of newa with negative tones and delay in public relations in responding to developing issues, this has an impact on reducing the government image. This research aims to find out how the media relations strategy implemented by the Sleman Regency Government Public Relations in improving the image of the government. This research uses descriptive qualitative research methods with data collection techniques conducted throught observation, interviews, and documentation. The theoretical approach used in this research is based on the theory of media relations strategy proposed by Yosal Iriantara, namely managing relationships, developing relationship strategies, and developing networks. The result obtained show that Sleman Regency Government Public Relation has implemented Yosal Iriantara’s media relations strategy theory, by implementing three strategic processes. The fist point is managing relationship by crrying out supporting activities for media relations press conference, press tour, and press gathering, the second point is developing a relationship strategy by maintaining interpersonal communication with the media and using various media as needed in delivering information, the third process is developing networks by maintaining relationship and collaborating with professional journalist organizations. This research show that maintaining communication relationship with media partner sis very important to maintain and improve public perceptions of government.
Pemberdayaan Usaha Lokal Melalui Pemasaran Digital untuk Meningkatkan Daya Saing Produk Unggulan Desa Kaligentong Arum Marwati; Sintar Nababan; Nopriadi Nopriadi; Dhety Chusumastuti; Sigit Purnomo
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2480

Abstract

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.
The Influence of Islamic Environmental Ethics on Business Decision-Making and Corporate Social Responsibility Practices Dhety Chusumastuti; Ayu Lucy Larassaty; Vüqar Ahmad Mammadli
Green Economics: International Journal of Islamic and Economic Education Vol. 1 No. 3 (2024): July: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v1i3.415

Abstract

This study explores the influence of Islamic environmental ethics on Corporate Social Responsibility (CSR) and business decision-making, emphasizing how faith-based ethical frameworks guide sustainable practices in contemporary corporate environments. Grounded in the principles of stewardship (khalifah), justice (adl), and collective welfare (maslahah), Islamic ethics provide a holistic model for aligning profitability with moral and environmental responsibility. Using a mixed-method approach that combines survey research and content analysis, data were collected from 50 Shariah-compliant and ethically oriented companies across multiple industries. The survey measured the integration of ethical values into CSR initiatives, while content analysis of corporate reports evaluated transparency, environmental commitment, and ethical disclosures. The findings reveal that organizations adhering to Islamic ethical principles exhibit stronger environmental accountability, higher ethical compliance, and more sustainable long-term strategies compared to secular firms. These companies perceive environmental responsibility as a moral obligation rather than a regulatory requirement, integrating ethical governance into daily operations and strategic planning. The results also highlight that employee engagement and stakeholder trust improve significantly when CSR activities are guided by Islamic values. Furthermore, case studies of Islamic banks and small-to-medium enterprises (SMEs) in Muslim-majority regions demonstrate practical applications of these principles, including the use of zakat and waqf funds for environmental initiatives and community development programs. The study concludes that embedding Islamic ethics into business operations fosters a balance between economic growth, social welfare, and environmental stewardship. It also provides a pathway for strengthening corporate integrity and long-term competitiveness. Future research is recommended to examine the applicability of Islamic ethical principles across different industries and explore their intersection with emerging areas such as green innovation, artificial intelligence governance, and digital finance. Overall, this research underscores the potential of Islamic ethics as a foundation for sustainable business models that harmonize spiritual and economic objectives.
Pengaruh Electronic Word of Mouth dan Brand Image @avoskinbeauty terhadap Brand Trust Bambang Sujarwadi; Dhety Chusumastuti; Arum Mawarti; Virginia Maharani
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1001

Abstract

The phenomenon of growth in Indonesia’s beauty industry has intensified competition among both global and local skincare brands, including Avoskin. This situation impacts consumer trust Instagram. Avoskin must compete to build brand trust amid the higher exposure and engagement dominance of global brands on social media. Challenges such as the presence of negative reviews and unfavorable consumer perceptions that lead to dissatisfaction represent significant threats to Avoskin’s ability to sustain brand trust. This study aims to determine the influence of electronic word of mouth and brand image of @avoskinbeauty toward brand trust. The research adopts a quantitative approach using the simple random sampling method, involving 400 active Instagram users as respondents. Data were collected through Google Forms and analyzed using IBM SPSS Statistics 30.. The T - test results show that Avoskin’s electronic word of mouth on Instagram has a positive and significant effect on brand trust, with a tcount greater than the ttable value (8.335 > 1.965) and significance < 0.001 < 0.05. Similarly, Avoskin’s brand image also has a positive and significant impact on brand trust, with a tcount greater than the ttable value (22.462 > 1.965) and significance < 0.001 < 0.05. The F - test results indicate that electronic word of mouth and brand image simultaneously have a significant effect on brand trust, with an Fcount greater than the Ftable value (870.240 > 3.02) and significance < 0.001 < 0.05. In conclusion, electronic word of mouth and brand image play essential roles in enhancing brand trust. The implication of this study is that skincare companies should continuously strengthen their digital presence, consistently manage their brand image, and actively facilitate and respond to electronic word of mouth, especially on social media platforms.
Pengembangan Konten Digital untuk Promosi Produk Lokal Desa Manggis Nopriadi Nopriadi; Sintar Nababan; Marwan Marwan; Bambang Sujarwadi; Arum Marwati; Dhety Chusumastuti; Widhihatmini Widhihatmini
Jurnal Nusantara Berbakti Vol. 4 No. 2 (2026): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i2.710

Abstract

Manggis Village, Mojosongo District, Boyolali Regency has considerable potential in local products, particularly in agriculture and processed food sectors. However, limited digital literacy among community members has caused marketing practices to remain conventional, with limited market reach and low promotional effectiveness. This community service program aims to improve community skills in creating, managing, and distributing digital content to support the promotion of local products. The methods used include training, hands-on practice, and mentoring in producing photo and video content, writing promotional captions, and managing social media platforms. The activity was conducted over two days and involved local SMEs, youth organizations, and village officials. The results indicate an improvement in participants’ ability to produce attractive digital content and manage social media accounts more systematically. In addition, a village digital media team was formed, and a two-week content plan was developed to ensure continuity. This program positively contributes to strengthening community capacity in utilizing digital media for broader, sustainable local product promotion while supporting economic competitiveness among rural communities in the future.
Co-Authors Aliyya Tsabita Hernindita Arum Marwati Arum Mawarti Ayu Lucy Larassaty Bambang Sujarwadi Elizabeth Avelia Poereta Marwan Marwan Nopriadi Nopriadi Sigit Purnomo Sintar Nababan Virginia Maharani Vüqar Ahmad Mammadli Widhihatmini Widhihatmini