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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Information Systems and Management Dharma Sevanam : Jurnal Pengabdian Masyarakat Journal of E-business and Management Science
Mintari, Nia
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Dampak Logical Fallacies dalam Komunikasi Bisnis terhadap Kepercayaan Konsumen pada testimoni Skincare merk X Mintari, Nia; Asbari, Masduki; Auliya, Niki; Kimas, Taufiq
Journal of Information Systems and Management (JISMA) Vol. 4 No. 2 (2025): April 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v4i2.1167

Abstract

The decision to buy a product is strongly influenced by the level of trust that the buyer has in the item. Testimonials serve as a tool for marketers to ease consumers' fears regarding the products they want to buy. Testimonials in television commercials done through homeshopping tend to be in control. The selection of interviewees, the use of scripts, and the editing process can be considered as a way of media control over the information received by the public. This research focuses on analyzing testimonials from the point of view of the logic of the content contained. The method applied to evaluate these logical errors is qualitative content analysis. The text is divided using Toulmin's model into three parts, namely claims, grounds and warranties. In this study, logical fallacies are used as a tool to assess the logic of testimonials based on their content. The findings of this study show that there are logical fallacies present in the content of testimonials. The types of errors include false generalization, double fallacy, composition fallacy, wealth call fallacy, pity call fallacy, and compulsion call fallacy.
The Effect of Recruitment on Employee Performance (Case Study at PT. XYZ) Mintari, Nia; winanti, winanti; Asbari, Masduki; Rizka, Aulia; Ayunita, Dian; Manalu, Lorence
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.201

Abstract

This study discusses how recruitment influences employee performance in a private company in Tangerang City. Reliable and competent human resources are the main factors for competitive advantage, so that the development of Human Resource Competence is one of the key factors for success in achieving the company's vision and mission. The company must be able to understand how best to manage employees who come from different backgrounds, expertise, and abilities so that employees can work according to their expertise and the type of work given. The purpose of the study is to test the implementation of a procedure and to evaluate effectively, efficiently, and economically a system in an effort to achieve company goals. The research method used is a quantitative method. Researchers use primary data using a questionnaire given to 57 employee samples from 1 private company with a 5-point Likert scale directly. The data analysis technique for this study uses SPSS as a statistical method for data processing. From the results of the analysis, the value of the regression equation between X and Y is Y = 11.279 + 0.795X. The constant value a = 11.279 while the regression coefficient figure of 0.795 states that every additional effort (because +) 1 recruitment unit, will increase employee performance by 0.795. The results of testing with simple linear regression show that the Recruitment variable (X) on employee performance (Y) indicated by the R Square value of 50.1%, this shows that the recruitment variable has an effect of 50.1% on employee performance and the rest is influenced by factors other than recruitment. Based on the results of the study, it can be concluded that recruitment has a significant effect on employee performance.
The Influence of Transformational Leadership on Employee Performance: An Emotional Intelligence-Based Approach Nofiyanti, Nofiyanti; Farhan, Akhmad; Fajrin, Andira; Purwanto, Agus; Kulla Himmy Azz, Istajib; Mintari, Nia
Journal of Industrial Engineering & Management Research Vol. 6 No. 4 (2025): August 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i4.598

Abstract

This study aims to analyze the influence of transformational leadership on employee performance by considering the role of emotional intelligence as a moderating variable. Transformational leadership style, which includes ideal influence, inspirational motivation, intellectual stimulation, and individual attention, is considered capable of encouraging motivation and work productivity. Meanwhile, emotional intelligence plays a crucial role in fostering harmonious interpersonal relationships and creating a conducive work environment. This study employs a quantitative approach through a survey using a questionnaire administered to 110 respondents from the public sector in East Java, as well as additional samples from the education and Islamic finance sectors. Multiple linear regression analysis shows that transformational leadership has a positive and significant effect on employee performance (β = 0.536; p < 0.01). The moderation test reveals that emotional intelligence strengthens this relationship (β = 0.289; p < 0.05). These findings are reinforced by results from other sectors showing similar effects. The study concludes that the combination of transformational leadership and emotional intelligence synergistically enhances employee performance, loyalty, and job satisfaction. The practical implications of this research emphasize the need for leadership training that not only focuses on managerial skills but also on developing emotional intelligence as a strategy for sustaining organizational effectiveness.
Sosialisasi dan Edukasi Ketahanan Pangan Melalui Pemanfaatan Lahan Sempit Untuk Penanaman Tanaman Cepat Panen Guna Memenuhi Kebutuhan Rumah Tangga Masyarakat Desa Ciakar Winanti, Winanti; Kamar, Karnawi; Manalu, Lorence; Nofiyanti, Nofiyanti; Rizal, Imam Muhamad; Ayyasy, Ahmad Nafis; Ayunita, Dian; Rizka, Aulia; Jantrisia, Rio; Mintari, Nia; Santi, Neta Mirda; Himmy’azz, Istajib Kulla; Napitupulu, Bonar Bangun Jeppri
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Desember 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2777

Abstract

Keberadaan lahan yang belum dioptimalkan penggunaannya akibat masyarakat lebih memilih untuk bekerja di industri daripada bertani atau bercocok tanam.. Tujuan kegiatan PkM untuk memberikan pemahaman dan edukasi mengenai pemanfaatan lahan sempit untuk menanam tanaman cepat panen. Kegiatan diikuti oleh 30 peserta dari unsur mahasiswa, dosen dan masyarakat Desa Ciakar. Metode yang digunakan dengan ceramah dan diskusi secara interaktif yang dipimpin oleh moderator. Hasil PkM berupa pemahaman dan edukasi masyarakat Desa Ciakar untuk memanfaatkan lahan sempit untuk menanam tanaman cepat panen untuk mendukung program pemerintah Kabupaten Tangerang. Luaran yang dihasilkan berupa video kegiatan, berita dimedia online dan publikasi jurnal.
Co-Authors AGUS PURWANTO Asbari, Masduki Aulia Rizka, Aulia Auliya, Niki Ayunita, Dian Ayyasy, Ahmad Nafis Fajrin, Andira Farhan, Akhmad Istajib Kulla Himmy’azz jantrisia, Rio Karnawi Kamar, Karnawi Kimas, Taufiq Kulla Himmy Azz, Istajib Manalu, Lorence Napitupulu, Bonar Bangun Jeppri Nofiyanti Nofiyanti, Nofiyanti Rizal, Imam Muhamad Santi, Neta Mirda WINANTI, WINANTI