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All Journal Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Industrial Engineering & Management Research (JIEMAR) Universal Journal of Science and Technology The South East Asian Journal of Management Jurnal Bisnis Manajemen dan Akuntansi Journal of E-business and Management Science International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Farhan, Akhmad
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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The Impact of Political Brand Relationship Quality and Brand Engagement on Voters’ Citizenship Behaviour: Evidence from Indonesia Farhan, Akhmad; Omar, Nor Asiah; Jannat, Taslima; Nazri, Muhamad Azrin
The South East Asian Journal of Management Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: Recently, the usage of branding has become more popular in non-traditional social markets such as politics due to decreasing political participation. This study investigates how political brand relationship quality (satisfaction and trust) influences political brand engagement (PBE) and voters' citizenship behaviour (VCB). Design/Methodology/Approach: The current study collected data from voters who are located in Jakarta and participated in the Indonesian presidential election of 2014. A total of 520 voters participated. Data were collected via quota sampling and drop-off survey and were analysed using structural equation modelling. Research Findings: The empirical findings suggest that satisfaction has the strongest impact on political party brand engagement, while trust has the strongest impact on voters' citizenship behaviour. Further results imply that political brand engagement contributes to voters' citizenship behaviour, as well as significantly mediates the relationship between political brand relationship quality (satisfaction and trust) and voters' citizenship behaviour. Theoretical Contribution/Originality: This study is based on social exchange theory and source credibility theory. The findings of this study have theoretical implications in that the results lend support to the appropriate role of brand relationship quality and brand engagement in creating voters' citizenship behaviour. Managerial Implication in the Southeast Asian Context: The findings of this study add new insights to the political branding literature as well as strategic guidelines for the political parties that are planning to build a relationship with voters. As a way to improve voters' perceptions in Southeast Asia, political parties should adapt conventional marketing theory to a political marketing setting, and implement marketing programmes that keenly engaged with voter's behaviour. Research Limitation and Implications: This study bears several limitations. First, the current study was conducted in the capital city of Indonesia, thus limiting the scope of the research. Second, this study was restricted to a political party. It would be interesting if future studies examine political candidates as a brand.
Inovasi Pelayanan Publik pada Pemerintah Daerah di Indonesia Farhan, Akhmad
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 7 No 2 (2023)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.7.2.2023.111-123

Abstract

Innovation has been popular in industry and services owned by the private sector. Currently, many innovations have also been carried out by the public sector. However, there are still few studies that discuss public sector innovations that have been carried out by provincial, district and city governments. Therefore, this article attempts to answer the question what is the typology innovation? what is the category of innovation carried out by local governments in Indonesia? how is the distribution of local governments that have made innovations? This study uses qualitative methods by conducting secondary data analysis. The data analysis technique used has four stages, namely data collection, data reduction, data presentation and the last step is drawing conclusions. The results of innovation data analysis conducted by the public sector including local governments from 2014 to 2022 show that the number of innovations carried out continues to grow rapidly. The typology of innovation analyzed in this study shows that the four major types of innovation carried out by local governments are process technology, social innovation, new services and administration. The categories of innovation that are mostly carried out are in the fields of health, administration, governance, education, community empowerment, economic growth and employment opportunities. The distribution of innovations implemented by the provincial government is visible in the form of a map dominated by the provinces on the island of Java except for Banten. To implement the innovation in all regions, it starts with a common understanding of the importance of innovation. Moreover, the political will of regional leaders to improve public services is very important.
The Effect of Domicile Distance on Employee Performance Dede, Dede Sulaeman; Farhan, Akhmad; Winanti
International Journal of Innovation Research in Education, Technology and Management Vol. 2 No. 1 (2025): February 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v2i1.157

Abstract

The variable of domicile distance is often ignored and considered not very important in its impact on employee performance in a company. This study aims to find out whether there is an effect of domicile distance on employee performance. This study uses a quantitative approach. The sample of this study uses a nonprobability sampling technique with random sampling, the sample of this study is 77 people who work at PT. ISS Indonesia. Data collection used a questionnaire which was then processed by the analysis method of validity and reliability test, correlation coefficient, determination coefficient and t-count test (partial test) using SPSS version 26.0. The results of this study show that the distance of domicile has no effect on employee performance, the distance of domicile and employee performance has a positive relationship but the level of relationship is very low, which is only 1.8%.
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. KMK GLOBAL SPORTS farhan, akhmad; Abdillah, Juandi; Windasari, Depina
JUBISMA Vol 7 No 1 (2025): Jurnal Bisnis dan Manajemen
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v7i1.192

Abstract

This study aims to analyze the effect of compensation and job satisfaction on employee productivity at PT. KMK Global Sports. Based on the results of the analysis, compensation has a positive and significant effect on employee productivity. In addition, job satisfaction is also proven to have a significant effect on work productivity. This study uses a quantitative approach with three variables studied, namely compensation and job satisfaction as independent variables, and employee productivity as the dependent variable. The primary data used in this study were obtained by distributing questionnaires to employees working in the production division. To analyze the collected data, a series of tests can be carried out, such as validity tests, reliability tests, classical assumption tests, and statistical analysis in the form of correlation, coefficient of determination, regression, and hypothesis tests. The results of the analysis show that compensation has a positive and significant effect on employee productivity partially, which means that the better the compensation received by employees, the higher their productivity. In addition, the results of the study also show that compensation and job satisfaction simultaneously have a positive and significant effect on employee productivity in the production department of PT. KMK Global Sports. This study provides implications that companies need to pay attention to both factors, as both have been shown to play an important role in improving employee performance and overall productivity. Based on these findings, it is recommended that companies continue to improve compensation and job satisfaction policies to support productivity optimization in the future.
INTEGRASI ARTIFICIAL INTELLIGENCE DALAM PROSES REKRUTMEN: TRANSFORMASI STRATEGIS MANAJEMEN SDM Nofiyanti, Nofiyanti; Farhan, Akhmad; Fajrin, Andira; Purwanto, Agus; Manalu, Lorence; Rizka, Aulia; Muhamad Rizal, Imam
UJoST- Universal Journal of Science and Technology Vol. 4 No. 2 (2025): September 2025
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v4i2.175

Abstract

Transformasi digital telah memicu integrasi Artificial Intelligence (AI) dalam berbagai bidang, termasuk dalam proses rekrutmen dan seleksi tenaga kerja. Studi ini bertujuan menganalisis dampak strategis integrasi AI terhadap efektivitas manajemen sumber daya manusia (SDM). Melalui pendekatan studi literatur, penelitian ini mempelajari seperti apa AI meningkatkan efisiensi seleksi, mengurangi biaya, serta memperkuat employer branding. Hasil studi menunjukkan bahwa AI mampu mempercepat penyaringan kandidat hingga 60% dan meningkatkan akurasi pencocokan kandidat sebesar 75%. Namun, muncul tantangan berupa bias algoritmik, isu etika, serta keterbatasan dalam menangkap aspek non-teknis seperti soft skills. Diperlukan strategi implementasi yang berimbang antara teknologi dan sentuhan manusia agar transformasi digital ini berkelanjutan dan inklusif.
Analysis of The Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions Mulyati, Sri; Putriani, RDN Dwi; winanti, winanti; Goestjahjanti, Francisca Sestri; Marusaha, Tiardo Jonathan; Farhan, Akhmad; Mendrofa, Yeremia; Kumoro, Dwi Ferdiyatmoko Cahya; Himmy’azz, Istajib Kulla; Purno, Marhaendro
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.142

Abstract

There are still many companies that do not pay attention to the importance of influencer marketing, ratings and customer reviews due to ignorance and low understanding. This research underlines the importance of marketing strategies that combine influencer marketing with positive interactions from customers and good product reputation to influence consumer purchasing decisions effectively, so researchers are interested in conducting research entitled The Influence of Influencer Marketing, Ratings and Customer Reviews on Purchasing Decisions. With the research variables that will be analyzed are influencer marketing X1, Rating X2, Customer Review the research results can be seen from the multiple correlation level value of 0.745, this shows that the correlation level has a strong influence. The coefficient of determination value is 0.809, meaning that the Influencer Marketing, Rating and Customer Review variables have an influence on purchasing decisions of 80.9% and the remaining 19.1% is influenced by other variables not examined in this research. Meanwhile, the results of simultaneous hypothesis testing show a significant effect because Fcount > Ftable (129,801 > 3,090).
Analysis of The Influence of Perceptions of Price and Service Quality on Consumer Satisfaction in Modern Retail Anwar, Moh. Nuril; Imeliyanti, Eka; Indrawati, Dwi Risqiani; winanti, winanti; Goestjahjanti, Francisca Sestri; Singgih, Eman; Farhan, Akhmad; Sopyan, Dedi; Mendrofa, Yeremia; Hasna, Shofwatun
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.143

Abstract

This research aims to determine the impact of price perceptions and service quality on consumer satisfaction in the context of modern retail business. The method used is a quantitative method, with a population of modern retail customers with a sample of 60 people in some modern retail customers and a sampling technique using the Slovin formula through questionnaire data with a Likert scale. Research refers to the perception that price has an influence of 70.4%, which has the strongest effect on consumer satisfaction and the remaining 29.6% comes from other factors. Then service quality also has an influence of 67.9% on consumer satisfaction and the remaining 32.1% comes from other factors. Then the 2 influences between price perception and service quality have an influence of 74.0% on consumer satisfaction and the remaining 26.0% comes from other factors. Based on the results of the analysis of the data that has been studied, it can be concluded that (1) price perception has a significant effect on consumer satisfaction which can be seen from t count > t table (13.074 > 2.00247). (2) service quality has a significant effect on consumer satisfaction which can be seen from t count > t table (11.077 > 2.00247). And (3) there is a significant influence between service quality and price perception on consumer satisfaction. It can be seen from the results that f count > f table, namely 100.298 > 3.16. Service quality and price perception have a significant positive influence on increasing consumer satisfaction at Modern Retails. The aim of this research study is to reveal the relationship between price perceptions, service quality and consumer satisfaction in modern retail, with achievemen
The Effect of Work-Life Balance on Employee Performance Dede, Dede Sulaeman; Farhan, Akhmad; Winanti
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.144

Abstract

There are still many companies that do not pay attention to the importance of work-life to improve employee performance, which has an impact on many jobs that are not completed on time, irresponsible employees and accumulated work. Involving employees in various company activities is able to foster a sense of responsibility. This study aims to find out whether there is an effect of work-life balance on employee performance. This study uses a quantitative approach. The sample of this study uses a nonprobability sampling technique with purposive sampling, the sample of this study is 77 people. Data collection uses a questionnaire which is then processed by the analysis method of validity and reliability test, correlation coefficient, determination coefficient and t-count test (partial test). The results of this study show that work-life balance has a positive effect on employee performance, work-life balance and employee performance have a positive relationship but the degree of relationship is low, which is only 5.6%.
The Impact of Human Resource Management (HRM) and Talent Management in Improving Employee Performance in Footwear Manufacturing Companies Hermawati, Lusi; Agustian, Wahid Rahmat; Mawarida, Apriliani; Goestjahjanti, Francisca Sestri; winanti, winanti; Hasna, Shoftwatun; Farhan, Akhmad; Mendrofa, Yeremia; Singgih, Eman; Kumoro, Dwi Ferdiyatmoko Cahya
Journal of E-business and Management Science Vol. 2 No. 1 (2024): Juni 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i1.150

Abstract

There are still many companies that do not understand the impact of Human Resource Management and Talent Management on employee performance in a Footwear Manufacturing Company. Globalization and increasingly tight business competition require manufacturing companies to manage Human Resources and talents effectively in order to achieve efficiency, innovation, and competitive advantage. So researchers are interested in conducting research with the title of the impact of human resource management (HRM) and talent management in improving employee performance in footwear manufacturing companies. With the research variables to be analyzed Human Resource Management X1, Talent Management X2, on Employee Performance as dependent variables. The results of the study can be seen from the multiple correlation level value obtained of 0.785, indicating that the correlation level obtained has a strong influence. The coefficient of determination value in this study is 0.616, meaning that Human Resource Management X1, Talent Management X2, on Employee Performance in footwear manufacturing has an influence of 61.6% and while the remaining 38.4% is influenced by other variables not included in this study. Meanwhile, the results of the F test, namely the simultaneous hypothesis, show a significant influence because F count > F table (462.498 > 3.280)
The Analysis of The Influence of Work Motivation Level and Work Environment Conditions on Employee Performance RAHMAT AGUSTIAN, WAHID; Mawarida, Apriliani; Hermawati, Lusi; Winanti; Farhan, Akhmad; Mendrofa, Yeremia; Singgih, Eman; Sopyan, Dedi; Sestri Goetjahjanti, Francisca; Hasna, Shofwatun
Journal of E-business and Management Science Vol. 2 No. 2 (2024): Desember 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v2i2.152

Abstract

Low work motivation and non-conducive work environment often occur in various companies. Low motivation due to poor work system, compensation and work climate. This study aims to determine the effect of work motivation and work environment on employee performance at PT Surya Shueen Yueh Industry, which became the population and sample in this study were all employees with a sample of 60 people. The data used is primary data by distributing questionnaires. Data processing techniques through validity, reliability, normality, multicollinearity, heteroscedasticity, correlation coefficient and multiple regression tests. Based on the results of the study, work motivation and work environment partially affect employee performance. Simultaneously, work motivation and work environment also have a positive effect on employee performance. The contribution of this research is that it is hoped that the company can properly maintain the needs of employees in the company, this form of maintenance can be in the form of providing compensation according to the rules, health facilities, vacations, bonuses and other facilities. So that employees will feel at home to stay in the company and can work enthusiastically so that company targets can be achieved.
Co-Authors Abdillah, Juandi AGUS PURWANTO Agustian, Wahid Rahmat Anwar, Moh Nuril Anwar, Moh. Nuril Aulia Rizka, Aulia Dede, Dede Sulaeman Fajrin, Andira Goestjahjanti, Francisca Sestri Hasna, Shoftwatun Hasna, Shofwatun Hermawati, Lusi Himmy’azz, Istajib Kulla Imeliyanti, Eka Indrawati, Dwi Risqiani Indrawati, Dwi Rizqiani Jannat, Taslima Jonathan, Tiardo Kulla Himmy Azz, Istajib Kulla Himmy’azz, Istajib Kumoro, Dwi Ferdiyatmoko Cahya Manalu, Lorence Marusaha, Tiardo Jonathan Mawarida, Apriliani Mendrofa, Yeremia Mintari, Nia Mirda Santi, Neta Muhamad Azrin Nazri Muhamad Rizal, Imam Nofiyanti Nofiyanti, Nofiyanti Nor Asiah Omar Purno, Marhaendro putri, RDN DWI PUTRIANI Putriani, RDN Dwi RAHMAT AGUSTIAN, WAHID Sestri Goestjahjanti, Francisca Sestri Goetjahjanti, Francisca Singgih, Eman Sopyan, Dedi Sri Mulyati Tiara, Beby Winanti WINANTI, WINANTI Windasari, Depina