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All Journal Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pengabdian kepada Masyarakat Nusantara
Amir, Sarlinda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengabdian Masyarakat melalui Kuliah Kerja Nyata di Desa Sabiano, Kecamatan Wundulako, Kabupaten Kolaka Ola, Mursalim Ninoy La; Dzulhajir, Dzulhajir; Wahyuni, Wahyuni; Harmayani, Harmayani; Asdita, Asdita; Putra, Alfian Eka; Amir, Sarlinda; Zalzabilah, Alya; Muharram, Ayu lestari; Khaliq, Nur; Amelia, Riski; Syajrudin, Syajrudin; abdillah, Maulana Fitrah; Masgode, Muhammad Buttomi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

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Abstract

Kegiatan Kuliah Kerja Nyata (KKN) yang dilaksanakan selama 40 hari pada Agustus–September 2024 di Desa Sabiano, Kecamatan Wundulako, Kolaka, merupakan bagian dari implementasi Tri Dharma Perguruan Tinggi oleh mahasiswa Universitas Sembilanbelas November Kolaka. Pengabdian ini bertujuan memberikan pengalaman langsung kepada mahasiswa serta memperkenalkan pola interaksi sosial berbasis partisipasi dengan masyarakat desa. Program kerja yang dilaksanakan meliputi kegiatan sederhana seperti pembuatan denah pemukiman, pengecatan masjid, pembuatan plang dusun, sosialisasi stop bullying, dan pembelajaran mengaji. Metode kegiatan menggunakan pendekatan kolaboratif melalui observasi lapangan, perencanaan berbasis musyawarah, dan pelaksanaan bersama warga. Hasil kegiatan bersifat simbolik namun memberikan ruang bagi warga untuk terlibat dalam perbaikan lingkungan desa dan kegiatan edukatif dasar. Kegiatan ini juga menjadi sarana mahasiswa untuk belajar beradaptasi, berkomunikasi, dan memahami dinamika sosial secara langsung di masyarakat.
PENGARUH PERCEIVED VALUE DA NCUSTOMER SATISFACTION TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN TOP SWALAYAN KOLAKA) Amir, Sarlinda; Titing, Andry Stepahnie; Zul Bay, Agus
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.595

Abstract

The purpose of this study was to determine: (1) The effect of perceived value on customer loyalty at TOP Swalayan Kolaka. (2) The effect of customer satisfaction on customer loyalty at TOP Swalayan Kolaka. This research model is explanatory research with a quantitative approach. Data collection techniques in this study through interviews, questionnaires, and literature studies. The population of this study were all people in Kolaka Regency. While the sample in this study were 100 respondents using purposive sampling technique. In this study, validity and reliability checking tools were used with SPSS 30.0. Structural Equating Modeling (SEM), which is based on Partial Least Square (PLS), was used for data analysis. Smart PLS 4.0 was used for the outer model and outer structural model checks. Based on the research results, the P-Value of 0.003 indicates that there is a positive and significant influence between the perceived value variable on customer loyalty and the customer satisfaction variable also has a positive and significant effect on customer loyalty, this is indicated by the P-Value of 0.000.
Co-Authors abdillah, Maulana Fitrah Andry Stepahnie Titing Asdita, Asdita Dzulhajir, Dzulhajir Khaliq, Nur Masgode, Muhammad Buttomi Muharram, Ayu lestari Mursalim Ninoy La Ola Putra, Alfian Eka Riski Amelia, Riski Syajrudin, Syajrudin wahyuni wahyuni Zalzabilah, Alya Zul Bay, Agus