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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Global Leadership Organizational Research in Management
Rahmad Efendy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Kualitas Produk dan Citra Merek: Keputusan Pembelian Konsumen Susu Dancow di Kota Medan Rahmad Efendy; Infensius Gea; Anggi Dian Safitri; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1983

Abstract

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig. 0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.
Citra Merek Sebagai Pemediasi Antara Manajemen Kualitas Total dan Kepuasan Pelanggan di Tambak Udang Venambak Rahmad Efendy; Infensius Gea; Ratna Ashary; Roma Pasaribu; Irwan Sinaga
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.3139

Abstract

This study aims to analyze the role of brand image as a mediating variable in the relationship between Total Quality Management (TQM) and customer satisfaction at Venambak Shrimp Farm. The background of this study is based on the importance of quality in the competitive aquaculture industry, as well as the need to build a strong brand image to maintain customer satisfaction and loyalty. This study uses a quantitative approach with the Structural Equation Modeling–Partial Least Square (SEM-PLS) method as an analysis technique. Data were obtained by distributing closed questionnaires to consumers who had purchased shrimp products from Venambak Shrimp Farm. The analysis was conducted using SmartPLS software. The results of the study indicate that TQM has a positive and significant influence on brand image and customer satisfaction. In addition, brand image is proven to significantly influence customer satisfaction and plays a role as a mediating variable in the relationship between TQM and customer satisfaction. This means that good internal quality not only has a direct impact on satisfaction, but also indirectly through the formation of positive brand perceptions in the minds of consumers. These findings emphasize the importance of quality management strategies integrated with branding strategies in the context of the aquaculture industry. The practical implication of this research is the need for management to not only focus on improving internal processes, but also strengthening brand image in order to be able to create added value and increase customer satisfaction in a sustainable manner.
Analisis Biaya Produksi Guna Menentukan Harga Jual : Studi Kasus: Tambak Udang Venambak Rahmad Efendy; Arman Syukur Zai; Anggi Dian Syafitri; Roma Pasaribu; Nurhasanah Sihotang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2105

Abstract

This study aims to analyze in depth the structure of production cost components and determine a reasonable and competitive selling price for shrimp farming in the Venambak Shrimp Farm. The background of this study is the need to determine the cost efficiency and profit potential of shrimp farming activities, so that business actors can make the right decisions and be oriented towards sustainability. The study uses a quantitative descriptive approach with the full costing method to calculate the total production costs, and the cost plus pricing method to determine the selling price. The data used consists of primary data, such as details of operational expenses during one cultivation cycle (six months), as well as secondary data obtained from internal company reports and records. The results of the analysis show that the total production costs incurred in one shrimp cultivation cycle reached Rp16,085,208,000, with a total harvest of 1,000,000 kg. Based on these figures, the cost of goods manufactured (COGS) was obtained at Rp16,085 per kg. In determining the selling price, the company used the cost plus pricing method and set the selling price at Rp80,000 per kg. Thus, the profit margin obtained by the company reached Rp63,915 per kg. Gross profit generated during one cultivation cycle reached Rp63,915,000,000. If cultivation were conducted in two cycles per year, the annual gross profit could potentially increase to Rp127,830,000,000. These findings indicate that with efficient cost management and the right pricing strategy, shrimp farming has significant profit potential. Therefore, intensive and sustainable shrimp farming development at the Venambak Shrimp Farm is highly feasible to improve the competitiveness and welfare of fisheries business actors.
Kualitas Produk, Harga, Promosi Penjualan dan Iklan Serta Pengaruhnya terhadap Keputusan Pembelian pada Toko Online Bukalapak Rahmad Efendy; Roma Pasaribu; Ratna Ashary; Putri Nabila; Raymond Fransiscus
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2082

Abstract

This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was multiple linear regression with the aid of SPSS software to determine the effect of each independent variable on the dependent variable. The analysis results indicate that, partially, the variables Product Quality, Sales Promotion, and Advertising have a positive and significant influence on purchasing decisions. This means that the higher the product quality, the more effective the promotion, and the more attractive the advertisement, the greater the likelihood of consumers making a purchase. Conversely, the variable Price showed a negative and significant influence, indicating that inappropriate pricing can reduce purchase intention. Simultaneously, all four variables have a significant influence on purchasing decisions. The Adjusted R Square value of 70.4% indicates that this research model is able to explain 70.4% of the variation in purchasing decisions, while the dependent variable is influenced by factors outside the model. This study recommends that Bukalapak continue to improve product quality, develop competitive pricing strategies, strengthen promotions, and create creative advertising. Further research is recommended to consider additional variables such as product reviews, brand image, and service quality to enrich the analysis.
Co-Authors Anggi Dian Safitri Anggi Dian Syafitri Arman Syukur Zai Bayu Teta Infensius Gea Irwan Sinaga Nurhasanah Sihotang Putri Nabila Ratna Ashary Raymond Fransiscus Roma Pasaribu