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All Journal Jurnal Ekonomi Jurnal Visi Manajemen (JVM) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Progresif (JPP)
Raymond Fransiscus
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Kualitas Produk, Harga, Promosi Penjualan dan Iklan Serta Pengaruhnya terhadap Keputusan Pembelian pada Toko Online Bukalapak Rahmad Efendy; Roma Pasaribu; Ratna Ashary; Putri Nabila; Raymond Fransiscus
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2082

Abstract

This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was multiple linear regression with the aid of SPSS software to determine the effect of each independent variable on the dependent variable. The analysis results indicate that, partially, the variables Product Quality, Sales Promotion, and Advertising have a positive and significant influence on purchasing decisions. This means that the higher the product quality, the more effective the promotion, and the more attractive the advertisement, the greater the likelihood of consumers making a purchase. Conversely, the variable Price showed a negative and significant influence, indicating that inappropriate pricing can reduce purchase intention. Simultaneously, all four variables have a significant influence on purchasing decisions. The Adjusted R Square value of 70.4% indicates that this research model is able to explain 70.4% of the variation in purchasing decisions, while the dependent variable is influenced by factors outside the model. This study recommends that Bukalapak continue to improve product quality, develop competitive pricing strategies, strengthen promotions, and create creative advertising. Further research is recommended to consider additional variables such as product reviews, brand image, and service quality to enrich the analysis.
TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL Elijon Tumanggor; Juwita Sihotang; Jesica Purba; Raymond Fransiscus
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.222

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market
Impact of Investment, Financing, Dividend Policy, and Profitability Decisions on Firm Value in Banking Companies Listed on The Indonesia Stock Exchange for the Period 2019-2023 Indah Sari Br Siagian; Laily Ramadhani; Raymond Fransiscus
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.862

Abstract

His study aims to investigate the influence of investment decisions, financing, dividend policy, and profitability on the firm value of State-Owned Enterprise (SOE) banking companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The research is motivated by the fluctuating firm value (PBV), which reached a low of 1.66 in 2020 and a high of 2.05 in 2022, indicating shifts in market perception. Using a quantitative approach and a purposive sampling method, this study analyzes secondary data from four SOE banks: PT Bank Mandiri Tbk, PT Bank Rakyat Indonesia Tbk, PT Bank BNI Tbk, and PT Bank BTN Tbk. The data analysis techniques include descriptive statistics, classical assumption tests, and multiple linear regression. The results show that investment decisions, dividend policy, and profitability have a significant positive effect on firm value. In contrast, financing decisions were found to have no significant effect on firm value. This study concludes that an integrated approach to financial management is essential for creating long-term firm value.
Implementation of risk management in savings and loan business cooperatives Lapiti Gokmatua Sagala; Raymond Fransiscus
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Savings and loan cooperatives or financial services cooperatives are cooperatives that operate in the financial sector with savings and loan activities. Risk management is an effort to identify, analyze, and control risks in every company activity to obtain higher effectiveness and efficiency. There are many cases of bad credit that occur in cooperatives. Based on the background description above, the problem formulation in this research is how to implement risk management in savings and loan cooperatives. The research method uses a qualitative approach with a descriptive nature. The results of the discussion on the implementation of risk management in savings and loan cooperatives are carried out using the process of Risk Identification, Risk Measurement, and Risk Monitoring, how to handle risks, and implement the chosen method, to achieve shareholder value in savings and loan cooperatives.
The Influence Of Education And Training Programs On Employee Achievement In Republic Of Indonesia Public Radio Broadcasting Institution Medan Raymond Fransiscus; Lapiti Gokmatua Sagala; Maduma Sari Sagala
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Education and training are carried out by private companies and government agencies with the aim of creating a potential workforce and improving employee skills.This research was conducted at LPP RRI Medan with a sample of 30 people and the sampling technique used was the saturated sampling method. Data sources are primary data and secondary data. Data collection methods are observation, interviews, questionnaires and documentation. Analysis of the data used is multiple linear regression analysis, t test, F test and coefficient of determination.From the results of the study with a partial test, the educational variable has a positive and significant effect on employee performance, it can be seen with tcount = 2.863> t table = 2.051 and sig 0.005 <0.05. The training variable has a positive and significant effect on employee performance, it can be seen from tcount = 14.120> ttable = 2.051 and sig 0.000 <0.05. Simultaneously, the variables of education and concentration have a positive and significant effect on employee performance, it can be seen from Fcount = 469205 > Ftable = 3.145 and sig 0.000 <0.05. The coefficient of determination is obtained at 78.4%. It can be interpreted that 78.4% of employee performance is influenced by education and training programs, the rest is influenced by other variables
Co-Authors Elijon Tumanggor Indah Sari Br Siagian Jesica Purba Juwita Sihotang Laily Ramadhani Lapiti Gokmatua Sagala Maduma Sari Sagala Putri Nabila Rahmad Efendy Ratna Ashary Roma Pasaribu