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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Penelitian Progresif (JPP)
Anggi Dian Safitri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Kualitas Produk dan Citra Merek: Keputusan Pembelian Konsumen Susu Dancow di Kota Medan Rahmad Efendy; Infensius Gea; Anggi Dian Safitri; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1983

Abstract

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig. 0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.
THE EFFECT OF TQM IMPLEMENTATION AND PRODUCTION EFFECTIVENESS ON SKINTIFIC SKINCARE CUSTOMER SATISFACTION IN MEDAN CITY Iman Putra Jaya Hulu; Anggi Dian Safitri; Putri Nabila; Irwan Nopian Sinaga
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.221

Abstract

This study aims to determine the influence of Total Quality Management (TQM) and production effectiveness on Skintific customer satisfaction in Medan City. The method used was quantitative associative with 75 Gen Z respondents. The results showed that TQM and production effectiveness had a significant effect both partially and simultaneously on customer satisfaction, with t-calculated values of 8.383 and 6.145 respectively (t table = 1.66071), and F calculated as 51.594 (F table = 3.12). The Adjusted R² value of 0.578 shows the contribution of the two variables of 57.8% to customer satisfaction. In conclusion, improving overall quality and efficient production processes can increase customer satisfaction in the skincare industry.
Co-Authors Bayu Teta Iman Putra Jaya Hulu Infensius Gea Irwan Nopian Sinaga Putri Nabila Rahmad Efendy