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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economics (IJEC) International Journal of Community Service (IJCS)
Napoleon Sinaga
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The Influence of the Service Marketing Mix on the Purchase Decision of Feb Uki Services With Social Media as a Variable Moderation on Promotions Napoleon Sinaga; Iwan Kresna Setiadi; Maria Assumpta Wikantari; Fenny B.N.L Tobing
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4236

Abstract

This study aims to investigate the influence of the service marketing mix on purchase decisions at the Faculty of Economics and Business at UKI, with social media as a moderation variable in promotion. Data were collected through surveys of students selecting programs at the faculty. Hypothesis testing results indicate that product, price, place, physical evidence, and administrative processes do not significantly influence purchase decisions. However, promotion and personal factors significantly affect purchase decisions, with promotion showing a significant positive path coefficient. Furthermore, social media, as a moderation variable in promotion, also significantly influences purchase decisions. The implications of these findings underscore the need for marketing strategies focused on promotion through social media to enhance attractiveness and positive influence on prospective students at FEB UKI. This study contributes to understanding the dynamics of service marketing in higher education contexts, utilizing social media as a primary tool to achieve marketing objectives.
Village Rise Movement: An Integrated Solution to Improve Family Economy and Educational Literacy in Underdeveloped Areas Tewu, Denny; Bernadetha Nadeak; Muh. Zuhdy Hamzah; Napoleon Sinaga
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.1389

Abstract

Sukamantri Village in Cariu District, East Bogor Regency, is one of the underdeveloped areas that faces fundamental problems in terms of family economy and educational literacy. Low household income and minimal access to learning resources and educational participation are the main obstacles in the process of building an independent and competitive community. Through this Community Service (PkM) activity, the service team designed the "Village Rising Movement" program as an integrated solution targeting these two important sectors. This activity was carried out with a participatory and sustainable approach, including local potential-based entrepreneurship training, development of micro-business units, increasing the capacity of teachers and parents, and strengthening the literacy ecosystem through the establishment of village reading corners and development of community libraries. The results of the activity showed an increase in community participation in productive economic activities, the emergence of independent learning initiatives, and the formation of synergy between local partners and the service team in supporting the sustainability of the program. This program is expected to be a model for village community empowerment that can be replicated in other areas with similar challenges.
Risk Mitigation in Higher Education Human Resource Management: A Proactive Approach to Academic Sustainability Tewu, Denny; Bernadetha Nadeak; Hardiyanti, Nurul Rida; Napoleon Sinaga
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1429

Abstract

This study aims to identify and formulate a risk mitigation model for human resource management (HR) in Indonesian universities with a focus on academic sustainability. Using a qualitative approach and Grounded Theory, data were collected through in-depth interviews with key informants from various higher education institutions. The analysis process was conducted through the stages of open coding, axial coding, and selective coding to build a theoretical model based on the data. The results of this study indicate that universities in Indonesia face various structural and systemic HR risks, such as dependence on senior lecturers, weak regeneration and retention policies, and workload imbalances. Based on the findings, a risk-mitigation model was developed based on a proactive approach that includes succession planning, continuous training systems, work flexibility, and integration of risk management into institutional governance. This model has practical implications for the formulation of adaptive and long-term HR policies. This study contributes to the development of HR risk management theory in the higher education sector and provides a policy reference for educational institutions to improve academic resilience and sustainability. Further research is recommended to test this model in various types of institutions and in the context of digital transformation in higher education.
Co-Authors Bernadetha Nadeak Fenny B.N.L Tobing Hardiyanti, Nurul Rida Iwan Kresna Setiadi Maria Assumpta Wikantari Muh. Zuhdy Hamzah Tewu, Denny