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All Journal IKRA-ITH ABDIMAS Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JELAJAH: Journal of Tourism and Hospitality
Setiawan , Budi
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Humanities Computer Science & IT Social Sciences

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Optimization of Sport Tourism Potential on Paramun Hill in Belitung Regency for Sustainable Tourism Pratiwi, Yunisti; Emansyah , Fardi; Santri, Agi; Setiawan , Budi
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i1.11593

Abstract

Sports tourism has become a rapidly growing trend in various countries, including Indonesia. Peramun Hill, which is located in Air Selumar Village, Sijuk District, Belitung Regency, has great potential to be developed as a sports tourism destination considering its natural beauty, biodiversity and supporting infrastructure. This research aims to identify the potential for sport tourism in Peramun Hill and formulate optimization strategies in its development to support the sustainability of tourism in this area. The research method used is a qualitative approach with a case study method, involving in-depth interviews, participant observation and literature study. The research results show that Peramun Hill has a landscape that supports various natural sports activities, such as hiking, rock climbing and mountain biking. Apart from that, community-based management and the use of digital technology in tourism provide added value for this destination. Recommended optimization strategies include improving trekking and hiking infrastructure, digital-based promotions, collaboration with influencers and travel agents, as well as organizing sustainable sporting events. The active participation of local communities and policy support from the government are also key factors in the successful development of sports tourism in Peramun Hill. With the right strategy, Peramun Hill has the potential to become a leading sports tourism destination that will not only increase the number of tourist visits, but also have a positive impact on the local economy and environmental conservation.
ANALISIS PENGARUH PERTUMBUHAN PENJUALAN, PERTUMBUHAN ASET DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL PERUSAHAAN TEKNOLOGI YANG TERDAFTAR DI BEI 2021-2023 Ayang Nurfitri, Faradilla; Handayani , Susi; Setiawan , Budi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i2.1766

Abstract

Thiis study aiiims to ainailyze the effect of sailes growth, aisset growth, aind fiirm siize on caipiitail structure iin technology compainiies liisted on the Iindonesiiai Stock Exchainge from 2021 to 2023. The saimple wais determiined usiing the purposiive saimpliing method, resultiing iin 36 fiinainciiail report daitai poiints. Daitai ainailysiis wais conducted usiing multiiple liineair regressiion wiith the aissiistaince of SPSS softwaire. The results iindiicaite thait sailes growth aind aisset growth do not haive ai siigniifiicaint effect on caipiitail structure. However, fiirm siize hais ai siigniifiicaint effect on caipiitail structure. Siimultaineously, sailes growth, aisset growth, aind fiirm siize haive ai siigniifiicaint effect on caipiitail structure. These fiindiings hiighliight the iimportaince of consiideriing fiirm siize ais ai key faictor iin determiiniing caipiitail structure poliiciies. Thiis study supports the aichiievement of Sustaiiinaible Development Goail (SDG) No. 8 by proviidiing iinsiights for compainiies to mainaige caipiitail structure optiimailly to support sustaiiinaible economiic growth.
Implementasi Pembuatan HKI (Hak Kekayaan Intelektual) untuk Merek UMKM Wanyabi Victoria, Sharon; Andriyanti, Aprilia; Ferdiany Da Costa, Stella; Setiawan , Budi; Laeticia, Eugenia
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i2.4064

Abstract

ABSTRAK Dalam dunia bisnis, Hak Kekayaan Intelektual atau HKI memiliki peran yang sangat penting. Perusahaan yang telah mendaftarkan hak cipta merek dapat memperkuat citra, membangun kepercayaan konsumen. Penelitian ini bertujuan untuk mengimplementasikan proses pembuatan Hak Kekayaan Intelektual (HKI), khususnya merek, bagi UMKM Wanyabi yang berfokus pada makanan dan minuman. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan observasi lapangan. Hasil Pengabdian kepada Masyarakat (PKM) menunjukkan bahwa UMKM Wanyabi menyadari pentingnya memiliki HKI, terutama merek, untuk melindungi identitas dan produk mereka. UMKM Wanyabi merespons positif terhadap bantuan dalam proses pembuatan HKI, termasuk promosi produk dalam acara Ote lion, pembuatan logo baru, dan poster promosi. Namun, implementasi pembuatan HKI UMKM Wanyabi mengalami kendala signifikan, terutama terkait dengan pihak Dinas Perindustrian, Perdagangan, Koperasi, Usaha Kecil Dan Menengah (PPKUKM) yang berlokasi di luar kota. Kendala ini menghambat kelancaran proses, menjadi hambatan utama dalam mendapatkanperlindungan HKI. Kesimpulannya, meskipun UMKM Wanyabi antusias dalam pembuatan HKI, tantangan administratif dengan pihak berwenang menjadi hambatan. Diperlukan upaya lebih lanjut untuk memastikan akses yang mudah dan efisien bagi UMKM dalam mendapatkan perlindungan HKI, serta meningkatkan kesadaran akan pentingnya HKI dalam pengembangan bisnis UMKM. ABSTRACTIn the business world, Intellectual Property Rights (IPR), particularly trademarks, play a crucial role. Companies that have registered trademark copyrights can strengthen their image and build consumer trust. This research aims to implement the process of creating Intellectual Property Rights (IPR), specifically trademarks, for Wanyabi MSMEs, focusing on food and beverages. The research method employed is qualitative with a field observation approach.The results of the Community Service Program (PKM) indicate that Wanyabi MSME are aware of the importance of having IPR, especially trademarks, to protect their identity and products. Wanyabi MSMEs responded positively to assistance in the IPR creation process, including promoting products at the Otelion event, creating new logos, and promotional posters. However, the implementation of IPR creation for Wanyabi MSMEs encountered significant challenges, particularly related to the Department of Industry, Trade, Small and Medium Enterprises (PPKUKM) located outside the city. This constraint hindered the smooth progression of the process and became a major obstacle in obtaining IPR protection. In conclusion, despite the enthusiasm of Wanyabi MSMEs in IPR creation, administrative challenges with the authorities pose obstacles. Further efforts are needed to ensure easy and efficient access for MSMEs to obtain IPR protection. Additionally, there is a need to enhance awareness of the importance of IPR in the development of MSMEs businesses.
Pendampingan Usaha Mikro Kecil dan Menengah Dapur Si Mbull di Distrik 1 Cikarang Tristan Afrianto, Matthew; Hidayat, Victoriano; Owen Cornelius, Darren; Nathanael, Marchellino; Setiawan , Budi
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i2.4065

Abstract

ABSTRAK Usaha Mikro, Kecil, dan Menengah (UMKM) atau yang dikenal sebagai UMKM di Indonesia, mewakili bisnis skala kecil yang dijalankan oleh perorangan atau kelompok kecil dengan tujuan memenuhi kebutuhan sehari-hari atau mendapatkan penghasilan tambahan. Banyak dari usaha-usaha ini beroperasi tanpa dokumen legal yang sesuai, seperti Nomor Induk Berusaha (NIB) dan Hak Kekayaan Intelektual (HaKI/HKI). Karena dianggap berskala kecil, banyak UMKM yang kurang memperhatikan pengembangan merek, keberadaan media sosial, dan strategi promosi yang kuat. Kurangnya perhatian ini menciptakan tantangan ketika pihak lain mencoba meniru produk atau usaha serupa dengan menggunakan nama, logo, dan elemen lain yang sama dan kemudian mencari pengakuan legal. Sebagai respons terhadap masalah ini, sekelompok mahasiswa angkatan 2021 jurusan Pariwisata di Universitas Pradita menginisiasi proyek pengabdian kepada masyarakat untuk membantu UMKM dalam mendapatkan pengakuan legal. UMKM yang dipilih untuk proyek ini adalah "Dapur Si Mbull" di Cikarang. Mahasiswa terlibat dalam kerja lapangan untuk memfasilitasi proses registrasi legal bagi usaha tersebut. Hasil dari upaya mereka adalah Dapur Si Mbull berhasil memperoleh dokumen legal yang diperlukan, melindungi identitasnya dari penggunaan yang tidak sah oleh pihak lain. ABSTRACT Micro, Small, and Medium Enterprises (MSMEs), commonly known as UMKM in Indonesia,represent small-scale businesses undertaken by individuals or small groups with the aim ofmeeting daily needs or generating additional income. Many of these enterprises operate without proper legal documentation, such as Business Identification Number (NIB) and Intellectual Property Rights (IPR). Due to their perceived modest scale, these businesses often neglect the development of robust branding, social media presence, and promotional strategies. This lack of attention poses challenges when others attempt to replicate similar products or ventures using identical names, logos, and other elements and subsequently seek legal recognition. In response to this issue, a group of 2021 undergraduate students majoring in Tourism at Pradita University initiated a community service project to assist MSMEs in obtaining legal recognition. The selected MSME for this project was "Dapur Si Mbull" in Cikarang. The students engaged in fieldwork to facilitate the legal registration process for the business. The culmination of their efforts resulted in Dapur Si Mbull obtaining the necessary legal documentation, safeguarding its identity from unauthorized use by others.
PKMPenataan Homestay di Desa Wisata Angsana, Desa Setu, Kab. Bogor Sugiarto , Bagus; Lutfiah Syabina , Zahra; Gunawan, Liphing; marion , Grace; Setiawan , Budi
IKRA-ITH ABDIMAS Vol. 9 No. 1 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i1.4145

Abstract

Desa Wisata Angsana di Jasinga, Bogor, sedang dikembangkan menjadi destinasi wisatayang menarik. Program PKM ini bertujuan untuk mengoptimalkan potensi wisata yangbelum terkelola dengan baik melalui pelatihan, pembuatan paket wisata, dan peningkatanhomestay. Perbaikan homestay meliputi kebersihan, kerapian, penambahan fasilitas, danperawatan, mendukung pariwisata berkelanjutan serta meningkatkan kenyamananwisatawan. Diharapkan, dengan bantuan dan partisipasi masyarakat, Desa WisataAngsana dapat berkembang, meningkatkan daya jual, daya saing, dan menarik lebihbanyak wisatawan. Penelitian ini menjadi acuan pengembangan desa secara optimal.
Co-Authors Andriyanti, Aprilia Ayang Nurfitri, Faradilla Emansyah , Fardi Ferdiany Da Costa, Stella Gunawan, Liphing Handayani , Susi Hidayat, Victoriano Laeticia, Eugenia Lutfiah Syabina , Zahra marion , Grace Nathanael, Marchellino Owen Cornelius, Darren Pratiwi, Yunisti Santri, Agi Sugiarto , Bagus Tristan Afrianto, Matthew Victoria, Sharon