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All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Maker: Jurnal Manajemen
Abdullah, Sharmini
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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CRAFTING CUSTOMER LOYALTY IN THE BALINESE ARTISANAL SILVER INDUSTRY: THE INTERPLAY OF QUALITY, EMOTION, AND MARKETING Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Abdullah, Sharmini; Putri, Putu Pita Pyona; Meryawan, I Wayan; Dwijayanthi, Anak Agung Istri Agung Ovy
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.788

Abstract

This study explores the synergistic effects of product quality and marketing capabilities on repurchase intentions in the artisanal silver handicraft industry, with positive emotions acting as a mediating variable. Conducted at Budhi Ayu Silver Art Shop in Celuk Village, Bali, a renowned centre for handcrafted silver jewellery, the research employs a quantitative design with descriptive and associative analysis. Data were collected through surveys, alongside observations, and interviews, and from 112 respondents using purposive random sampling. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the direct and mediating relationships among variables, with the findings indicating that product quality and marketing capabilities significantly influence repurchase intentions, while positive emotions amplify their impact. This research highlights the need for consistent, strategic marketing efforts to boost consumer engagement and emotional resonance, contributing to international marketing theory by integrating emotional pathways into repurchase decision-making, with valuable managerial implications for artisans and marketers in the global creative industries.
EFL First-Year Students’ Writing Challenges and Strategies in the Transition from High School to University Writing Ana Ahsana El Sulukiyyah; Utami Widiati; Francisca Maria Ivone; Abdullah, Sharmini
JOALL (Journal of Applied Linguistics and Literature) Vol. 11 No. 1 (2026): February, 2026 (On Process)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v11i1.44209

Abstract

Writing at the university level presents significant challenges for EFL students. Although many studies have investigated EFL students’ academic writing challenges, few have focused specifically on paragraph writing, the foundational stage of academic writing development among first-year university students, particularly those transitioning from high school to university writing. Addressing this gap, this present study investigates students’ writing challenges, strategies, and their perceptions of differences and feedback. A total of 315 first-year Indonesian EFL students enrolled in the English study programs were selected through convenience sampling to complete a Likert-scale questionnaire adapted from the ESLP 82 Questionnaire. The findings reveal idea organization as the most prominent difficulty (M = 4.4; 83.5% agree), followed by issues of grammar and sentence structures (M = 4.3; 78.9% agree). Whereas, 85,7% students answered that university writing is more complex than high school writing activities, because it is needed a higher level of critical thinking, as 88,2% students acknowledged. As many as 80.8% students like to discuss with their teachers about their writing difficulties, and 89.5% prefer to use digital tools such as Grammarly and ChatGPT. At about 89,4% students stated that teacher feedback on grammar was considered helpful, but students rarely got peer feedback. These findings emphasize the urgent need for structured writing support that focuses on idea organization, grammar, vocabulary enhancement, and opportunities for peer interaction. To explore effective pedagogical interventions and the evolving role of digital tools in supporting academic writing development, further studies are highly recommended.
Co-Authors Ana Ahsana El Sulukiyyah Anak Agung Istri Agung Ovy Dwijayanthi Francisca Maria Ivone Meryawan, I Wayan Putri, Putu Pita Pyona Tjokorda Gde Agung Wijaya Kesuma Suryawan Utami Widiati