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All Journal Jurnal Pengabdian Masyarakat Asia Journal of Management
Herdianie, Revalina
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Promotional Strategies for Culinary Tourism in Enhancing Destination Image and Increasing the Revenue of Micro Enterprises in Wanayasa, Purwakarta Komaladewi, Rita; Rhiswandi, Rhandi; Mulyani, Indah Putri; Setyadi, M. Aditya; Herdianie, Revalina
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2612

Abstract

Purpose: The service aims to highlight how various marketing strategies such as social media, food festivals and various local cultural bases can contribute. In the economic growth of the culinary sector according to the increase in the attractiveness of tourist destinations Method: This service uses an approach using direct observation to observe the social and economic conditions of the community and the dissemination of questionnaires to collect data on the needs and aspirations of residents. The results of the analysis are used to design the right solution for the target community. Practical Application: The results of this service can be a reference for local governments, business actors and local communities in designing more effective promotional strategies to increase the attractiveness of culinary tourism destinations. This growth is also beneficial for culinary micro business owners in optimizing the marketing of their products through social media and experience-based promotional activities such as Culinary Festivals and collaborations with influencers. Conclusion: Promotion strategies through social media and culinary festivals strengthen the image of the destination, increase tourist visits, and support the income of culinary micro businesses. Collaboration between the government, business actors, and local communities is needed to create sustainable marketing to develop culinary tourism in Wanayasa, Purwakarta.
Optimization of Logistics Management and Distribution of Bakery Products at PT. Nippon Indosari Corpindo Tbk Purwakarta Rhiswandi, Rhandi; Puspasari, Dewi; Djunaedi Rusli, Yus; Putri Mulyani, Indah; Herdianie, Revalina
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Logistics management has a strategic role in the processed food industry, especially in products with a limited shelf life such as bread. This study aims to analyze the application of logistics management of PT. Nippon Indosari Corpindo Tbk Purwakarta as a bread producer under the Sari Roti brand. The research method uses a descriptive qualitative approach through direct observation in the factory and informal interviews with company employees. The results of the study show that the company implements a multi-channel distribution system, including an internal fleet, hawker system, as well as cooperation with modern and traditional retail networks. The First In First Out (FIFO) strategy is applied in warehouse management to maintain product freshness, while the distribution information system helps monitor the flow of goods in real time. The main obstacle lies in high logistics costs and limited shelf life, so optimizing distribution routes and utilizing digital technology is an urgent need. These findings confirm that effective logistics management integration can improve operational efficiency, expand market reach, and strengthen the company's competitiveness in the bakery industry in Indonesia.
Co-Authors Dewi Puspasari Djunaedi Rusli, Yus Komaladewi, Rita Mulyani, Indah Putri Putri Mulyani, Indah Rhiswandi, Rhandi Setyadi, M. Aditya