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All Journal Jurnal Manajemen dan Bisnis Kreatif Journal of Management
Djunaedi Rusli, Yus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimization of Logistics Management and Distribution of Bakery Products at PT. Nippon Indosari Corpindo Tbk Purwakarta Rhiswandi, Rhandi; Puspasari, Dewi; Djunaedi Rusli, Yus; Putri Mulyani, Indah; Herdianie, Revalina
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Logistics management has a strategic role in the processed food industry, especially in products with a limited shelf life such as bread. This study aims to analyze the application of logistics management of PT. Nippon Indosari Corpindo Tbk Purwakarta as a bread producer under the Sari Roti brand. The research method uses a descriptive qualitative approach through direct observation in the factory and informal interviews with company employees. The results of the study show that the company implements a multi-channel distribution system, including an internal fleet, hawker system, as well as cooperation with modern and traditional retail networks. The First In First Out (FIFO) strategy is applied in warehouse management to maintain product freshness, while the distribution information system helps monitor the flow of goods in real time. The main obstacle lies in high logistics costs and limited shelf life, so optimizing distribution routes and utilizing digital technology is an urgent need. These findings confirm that effective logistics management integration can improve operational efficiency, expand market reach, and strengthen the company's competitiveness in the bakery industry in Indonesia.
Cerdas dan Berkelanjutan: Bagaimana kewirausahaan digital mendorong kinerja lingkungan dan adopsi ekonomi sirkular Dewi Puspasari; Amalia, Dinda; Djunaedi Rusli, Yus; Wisuda Purba, Daniel
Jurnal Manajemen dan Bisnis Kreatif Vol. 11 No. 2 (2026): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/188ana24

Abstract

This study aims to analyze the development of knowledge, conceptual structures, thematic clusters, and research themes in the literature related to the Circular Economy, Innovation, and Digital Sustainability. This study uses a systematic bibliometric approach by utilizing VOSviewer and PoP software to map publication patterns, conceptual networks, and the dynamics of research development in multidisciplinary domains. Bibliographic data was obtained from the Google Scholar database, which consists of 100 reputable articles from 2018-2026 using the keywords Circular Economy Adoption, Digital Entrepreneurship, Environmental Performance, Smart and Sustainable and analyzed using keyword co-occurrence techniques, network visualization. Based on the results of bibliometric analysis of research development patterns, knowledge structures, thematic clusters, and the distribution of dominant and emerging themes, it can be concluded that the research field of Circular Economy and Digital Sustainability has experienced a significant conceptual evolution towards an integrative paradigm centered on innovation. In general, research is evolving from a traditional sustainability approach to a circular economy, and then to digital-enabled sustainability, which emphasizes the role of digital technology in supporting the transformation of a sustainable economic system 
Co-Authors Amalia, Dinda Dewi Puspasari Dewi Puspasari Herdianie, Revalina Putri Mulyani, Indah Rhiswandi, Rhandi Wisuda Purba, Daniel