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All Journal JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Economic Education Analysis Journal
Subekti, Heni
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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Sinergi Usaha Lokal Menuju Kinerja Global: Program Pemberdayaan Ekonomi Kreatif Berbasis Kolaborasi Di Kuningan, Semarang Nurul Bayu P, Diah; Sundari, Pipit; Sapta Adi N, Bayu; Subekti, Heni; Arma, Aulia
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity aims to empower micro, small and medium enterprises (MSMEs) in the creative economy sector in the Kuningan area, Semarang, by strengthening the capacity of work teams based on collaboration and synergy of local potential. The main problems faced by MSMEs in this area are weak teamwork, limited innovation and the suboptimal use of digital networks and cross-community promotion. This program is designed with a participatory and collaborative approach, involving intensive training, mentoring and creative forums across actors. The results of the activity show that MSMEs who participate in the program experience significant improvements in terms of collaborative capabilities, product innovation, and expansion of market networks. This article is expected to be a reference in developing a model for empowering MSMEs based on local wisdom and teamwork in urban-rural areas such as Kuningan, Semarang.
Co-Authors Arma, Aulia Eko Sasono Fidyah Yuli Ernawati, Fidyah Yuli Marsha Ayunita Irawati Musfiyana, Risma Nurul Bayu P, Diah RITA ANDINI Sapta Adi N, Bayu Sundari, Pipit