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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Putri Dewi Renggani
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Economics, Econometrics & Finance

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Eksploitasi Klaim Berlebihan dalam Etika Pemasaran dan Implikasi Hukum terhadap Perlindungan Konsumen Putri Dewi Renggani; Halimah Zahrah; Dwi Julyansyah; Andyka Maulana Prayoga; Mia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bbda0m55

Abstract

The growth of the skin care industry in the digital era has encouraged the emergence of various aggressive promotional strategies, including overclaim practices in product advertisements. This study aims to examine the form, impact, and ethical and legal implications of overclaiming practices in skincare product advertisements in Indonesia. Using a descriptive qualitative approach based on a literature study, this research examines seven scientific articles as well as relevant legal regulations to identify patterns of irregularities in the promotion of skin care products. The results of the analysis show that overclaims not only violate the principles of marketing ethics such as honesty, transparency, and social responsibility, but also contradict the provisions of consumer protection law, particularly Law Number 8 Year 1999 and BPOM Regulations. This is reinforced by weak supervision of digital promotions and the involvement of influencers without validation of information. This research emphasizes the importance of strengthening regulations, increasing consumer literacy, and enforcing business ethics in building a fair and accountable marketing ecosystem in the beauty industry.
Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Rental Perlengkapan Outdoor: Studi Kasus Markisew Kabupaten Bandung Dwi Julyansyah; Indy Fauziah Hanifa; Putri Dewi Renggani; Andyka Maulana Prayoga; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zymtm609

Abstract

This study aims to analyze the application of the ISO 31000:2018 Risk Management framework at Markisew, an outdoor and picnic equipment rental MSME in Bandung Regency, to identify, evaluate, and formulate risk treatment strategies. The research employs a descriptive qualitative approach, where the identification of 60 risk events was classified into six main categories. Risk analysis and evaluation were conducted using a 5x5 Matrix, grouped into three priority levels: Low, Medium, and High. Evaluation results indicate that most risks fall into the Medium level (35 risks), but the main focus is directed towards six High category risks (Score 15-25), dominated by Market (R07), Operational (R36, R31), and Human Resources (R41) factors. The most crucial risks are weather dependency and extreme weather impact (R07, R36) and owner burnout risk (R41). The recommended risk treatment strategies focus on indoor product diversification for market factors, strengthening contracts and guarantees for operational and financial aspects, and recruitment and task delegation to address key man risk. This research concludes that the implementation of ISO 31000 is highly relevant for MSMEs to achieve operational stability and business sustainability.
Analisis Penerapan Manajemen Risiko Berbasis ISO 31000 pada Operasional Event Organizer: Studi Kasus Auliacorp Bandung Andyka Maulana Prayoga; Indy Fauziah Hanifa; Putri Dewi Renggani; Dwi Julyansyah; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mqezf86

Abstract

This research aims to analyze the implementation of the ISO 31000 risk management framework in the operations of a local Event Organizer (EO), case study Auliacorp Bandung, to address a research gap in Indonesia's small and medium-sized event service sector. The EO sector faces high risk exposure but often neglects formal frameworks. Using a qualitative descriptive approach, data was collected through interviews, observation, and documentation. Risk analysis was performed using a 5x5 matrix (Likelihood × Impact) which classified 35 risk events into Low (1-6), Medium (7-14), and High (15-25) categories. The evaluation results show that most risks (19 risks) are at a Medium level, but management must focus attention on eight High-category risks. The most critical risks are dominated by Financial issues (R16: Client payment failure, score 20) and Human Resources (R11 & R13: Crew fatigue and personnel shortage, score 15-16), followed by Operational risks (R02: Rundown error, score 16). The recommended risk treatments focus on strengthening contract clauses, payment verification, refining technical SOPs, and developing a freelance crew backup system. The study concludes that the implementation of the ISO 31000 framework is highly relevant and urgent for Auliacorp to ensure operational sustainability, minimize financial losses, and maintain the company's reputation.
Penerapan ISO 31000 dalam Manajemen Risiko Pada Industri Retail: Studi Kasus Toko Sembako Madina Amelia Rahmadani; Indy Fauziah Hanifa; Lailafitri Pratiwi Kadmadi; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kscy9c82

Abstract

This study aims to analyze the implementation of ISO 31000 in risk management at Toko Sembako Madina, a retail business engaged in the sale of staple foods and daily necessities. Effective risk management is very important for the retail industry, especially in facing the uncertainties and complications of today's business world. This study uses a case study method with a qualitative approach, collecting data through interviews, observations, and document analysis. The results show that Toko Sembako Madina faces several major risks in running its business, namely fierce competition, theft and counterfeit money, employee involvement in fraud, and limited capital. This study provides recommendations to improve the effectiveness of risk management atToko Sembako Madina, including the development of a more comprehensive risk management system, increased employee awareness and training, and the use of digital technology for the sustainability of Toko Sembako Madina.
Analisis Manajemen Risiko Menggunakan Framework 31000 dan Matriks Manajemen Risiko Pada Industri Pariwisata Religi Studi Kasus Travel Cahaya Insan Tafakkur Lailafitri Pratiwi Kadmadi; Amelia Rahmadani; Indy Fauziah Hanifa; Putri Dewi Renggani; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qapf1f31

Abstract

The religious tourism industry is highly dynamic and complex, requiring systematic risk management to maintain service sustainability and pilgrim satisfaction. This study analyzes risk management at the religious tourism operator Travel Cahaya Insan Tafakkur by applying the ISO 31000:2018 framework and risk matrix to assess the likelihood and impact of risks. Using a qualitative approach through interviews and document reviews, this study identifies key risks including operational, service, security, and external risks. The assessment results show that some risks are in the moderate to high category, especially those related to travel schedule uncertainty, service quality, and pilgrims' health conditions. The implementation of ISO 31000 has proven to strengthen the structured process of risk identification, evaluation, and control. This study emphasizes the importance of risk management based on international standards to improve the reliability and sustainability of religious tourism services.
Implementasi Sistem Manajemen Risiko Berbasis ISO 31000:2018 dalam Pengelolaan Risiko pada Katering Sekolah Non-MSG Dapur Vani Putri Dewi Renggani; Amelia Rahmadani; Aisyah Humayyrah; Lailafitri Pratiwi Kadmadi; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rmcs8r05

Abstract

Non-MSG catering is increasingly popular because it offers more natural, safe, and healthy food, especially for children who require nutritional intake without excessive use of additives. These advantages make non-MSG catering more valuable in providing food that meets the nutritional needs of school children. However, despite its good food quality, most catering businesses still lack structured risk management and tend to rely on experience to address operational challenges. Dapur Vani, a non-MSG catering business, has implemented basic risk management efforts, but has not adhered to standard standards. Therefore, this study focuses on the implementation of an ISO 31000:2018-based Risk Management System to strengthen risk control in operational processes. The study used qualitative descriptive methods through observation, interviews, and documentation. Field findings indicate that the most frequent risks include human error in the production process, delays in raw materials, and late deliveries. Overall, catering businesses also face potential risks related to finances, service quality, compliance, occupational safety, and reputation. Through the implementation of the ISO 31000 process, these risks can be identified and managed more systematically and comprehensively.
Identivikasi dan Analisis Risiko Menggunakan Pendekatan ISO 31000 Studi Kasus Toko Berkah Bandung Aisyah Humayyrah; Putri Dewi Renggani; Indy Fauziah Hanifa; Ari Assrishan Sosh Mantoro; Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9r6e655

Abstract

This study aims to identify, analyze, evaluate, and formulate risk treatments at Toko Berkah Bandung, a local retail MSME, using the ISO 31000 risk management framework. A descriptive qualitative case study was applied, utilizing observations, interviews, and business documentation. The findings reveal 40 risk events categorized into market, marketing, financial, operational, human resources, and legal risks. Risk evaluation indicates that most risks fall within moderate to high levels, while several are classified as extreme, including unstable cash flow, inaccurate inventory records, rising supplier prices, and digital reputation issues. Through ISO 31000, appropriate risk treatment strategies—such as risk reduction, avoidance, transfer, and acceptance—can be prioritized and implemented. The study highlights the necessity of operational digitalization, employee competency development, stronger financial governance, and regulatory compliance to enhance business resilience and sustainability.
Co-Authors Aisyah Humayyrah Alfiana Amelia Rahmadani Andyka Maulana Prayoga Ari Assrishan Sosh Mantoro Dwi Julyansyah Halimah Zahrah Indy Fauziah Hanifa Lailafitri Pratiwi Kadmadi Mia Damayanti