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All Journal Journal Analytica Islamica Jurnal Bisnis dan Komunikasi Digital
Safitri, Dian Nova
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Pola Komunikasi Organisasi Terhadap Persepsi Mahasiswa Tentang Efektivitas Kinerja Himpunan Mahasiswa Jurusan (HMJ) di Universitas Islam Negeri Sumatera Utara Ryazinharwa, Hayrasyirah; Safitri, Dian Nova; Pratiwi, Tria; Andini, Sri Wahyu; Santoso, Bagus; Harahap, Nursapiah
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.2764

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kinerja himpunan mahasiswa jurusan di UINSU terhadap mahasiswa Ilmu Komunikasi dan untuk memahami bagaimana pola komunikasi organisasi mempengaruhi persepsi mahasiswa tentang efektivitas kinerja himpunan mahasiswa jurusan di UINSU. Data penelitian dikumpulkan melalui survei yang diberikan kepada mahasiswa jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatera Utara. Instrumen yang digunakan dalam penelitian ini adalah kuesioner online yang diberikan kepada mahasiswa semester IV jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatra Utara. Hasil penelitian menunjukkan bahwa rata-rata persepsi mahasiswa terhadap efektivitas kinerja HMJ termasuk dalam kategori sangat baik, dengan persentase 86% untuk kepuasan terhadap program kerja dan keterlibatan mahasiswa, 79% untuk efektivitas komunikasi, serta 75% untuk manfaat kegiatan bagi pengembangan diri.
THE PHENOMENON OF GENERATION Z SEEKING VALIDATION AND SELF-RECOGNITION ON SOCIAL MEDIA: A USES AND GRATIFICATIONS APPROACH Safitri, Dian Nova; Indra, Farhan
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.29033

Abstract

This research is motivated by the increasing use of Instagram among Generation Z, which not only functions as a medium for communication and entertainment, but also as a digital space for building identity, gaining self-validation, and gaining self-recognition. Different from previous research that tends to emphasize the impact of social media use on users' psychological conditions, this study offers novelty by positioning Generation Z as active, selective, and conscious media users in utilizing Instagram to fulfill their psychological and social needs. This study aims to understand the meaning of Instagram use, motives for seeking self-validation, and forms of self-recognition built through digital interactions. The study used a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation of six informants aged 18–25 who actively use Instagram. The results show that Instagram is interpreted as a space for self-expression, personal branding, digital identity formation, as well as a medium for obtaining social responses through likes and comments. Positive responses can increase self-confidence, motivation, and feelings of appreciation, while minimal responses encourage self-evaluation of uploaded content. From the Uses and Gratification perspective, Instagram use is dominated by the need for personal integration and social integration. The scientific contribution of this research lies in strengthening the understanding that the search for self-validation and self-recognition in Generation Z is not merely a passive result of social media use, but rather part of an active process in managing image, identity, and social relations in the digital space.
Co-Authors Andini, Sri Wahyu Bagus Santoso Harahap, Nursapiah Indra, Farhan Pratiwi, Tria Ryazinharwa, Hayrasyirah