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All Journal Socius: Social Sciences Research Journal Jurnal Bisnis dan Komunikasi Digital
Pratiwi, Tria
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Representasi Kehidupan Ideal dan Tekanan Sosial di Instagram: terhadap Strategi Pencitraan Diri Dikalangan Anak Muda Santoso, Bagus; Pratiwi, Tria; Damayanti, Elisa; Manurung, Afwan Syahril
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 12 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study addresses the phenomenon of representation of ideal life and social pressure on Instagram as well as its impact on self-image strategies among adolescents. The research background is based on the increasing use of social media as a space of digital identity formation that almost features an engineered and curated image of life. This study uses qualitative methods with a descriptive approach to describe in depth the dynamics of self-image that arise as a result of social pressures in interactions in digital spaces. Data sources were obtained from literature reviews that included scholarly journals, books, and articles related to self-image theory, social media, as well as digital identity. The data collection technique was conducted through non-participant observation of the youth’s uploads and interactions on Instagram. Data analysis used Klaus Krippendorff’s content analysis approach which allowed for a systematic interpretation of texts, images, and symbols representing ideal lives as well as self-image strategies. To ensure validity, a source triangulation technique was used testing the consistency of data between observations and scientific literature. The results of the study suggest that representations of ideal lives on Instagram play a role as social standards that create psychological pressure and encourage adolescents to strategically adjust their identities. Discussion shows that self-image on Instagram is performative, reflective, and loaded with symbolic value that is influenced by algorithmic logics and social expectations. In conclusion, Instagram has been a space of hyperreality that influences young people’s identity construction through its complex, adaptive, and simultaneously problematic visual imagery, Instagram.
Pengaruh Pola Komunikasi Organisasi Terhadap Persepsi Mahasiswa Tentang Efektivitas Kinerja Himpunan Mahasiswa Jurusan (HMJ) di Universitas Islam Negeri Sumatera Utara Ryazinharwa, Hayrasyirah; Safitri, Dian Nova; Pratiwi, Tria; Andini, Sri Wahyu; Santoso, Bagus; Harahap, Nursapiah
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.2764

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kinerja himpunan mahasiswa jurusan di UINSU terhadap mahasiswa Ilmu Komunikasi dan untuk memahami bagaimana pola komunikasi organisasi mempengaruhi persepsi mahasiswa tentang efektivitas kinerja himpunan mahasiswa jurusan di UINSU. Data penelitian dikumpulkan melalui survei yang diberikan kepada mahasiswa jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatera Utara. Instrumen yang digunakan dalam penelitian ini adalah kuesioner online yang diberikan kepada mahasiswa semester IV jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatra Utara. Hasil penelitian menunjukkan bahwa rata-rata persepsi mahasiswa terhadap efektivitas kinerja HMJ termasuk dalam kategori sangat baik, dengan persentase 86% untuk kepuasan terhadap program kerja dan keterlibatan mahasiswa, 79% untuk efektivitas komunikasi, serta 75% untuk manfaat kegiatan bagi pengembangan diri.
Co-Authors Andini, Sri Wahyu Bagus Santoso Damayanti, Elisa Harahap, Nursapiah Manurung, Afwan Syahril Ryazinharwa, Hayrasyirah Safitri, Dian Nova