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All Journal Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Komunikasi Digital
Andini, Sri Wahyu
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Relevansi Bahasa Daerah Terhadap Identitas Batak Karo di Desa Kutalimbaru Azzahra, Aisya; Aulia, Lisa; Azzahra, Salsabila; Andini, Sri Wahyu; Wulandari, Tanya Chynta
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15556433

Abstract

This research investigates how regional languages, specifically the Karo language, influence the formation and preservation of Karo Batak ethnic identity in Kutalimbaru Village, Deli Serdang Regency, North Sumatra. Data were collected through participatory observation and in-depth interviews with informants from various generations within the Karo community. This data collection method uses a descriptive qualitative approach. The research results show that the Karo language is still used in daily life, especially within families and in traditional activities. However, due to the dominance of the Indonesian language, especially among teenagers, the Karo language is starting to change. Changes in the ethnic identity of the younger generation are indicated by the phenomenon of code-switching between Karo and Indonesian. However, the Karo language is still regarded as a marker of identity and respect for ancestors, and it remains an important symbol in traditional ceremonies and social interactions. External factors such as globalization, formal education, and migration pose significant challenges, while internal factors like the role of parents, religious institutions, and traditional leaders play a crucial role in language preservation. This research emphasizes that the preservation of the Karo language is crucial for maintaining the cultural identity of the Karo Batak amidst the ongoing social and cultural shifts.
Pengaruh Pola Komunikasi Organisasi Terhadap Persepsi Mahasiswa Tentang Efektivitas Kinerja Himpunan Mahasiswa Jurusan (HMJ) di Universitas Islam Negeri Sumatera Utara Ryazinharwa, Hayrasyirah; Safitri, Dian Nova; Pratiwi, Tria; Andini, Sri Wahyu; Santoso, Bagus; Harahap, Nursapiah
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.2764

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kinerja himpunan mahasiswa jurusan di UINSU terhadap mahasiswa Ilmu Komunikasi dan untuk memahami bagaimana pola komunikasi organisasi mempengaruhi persepsi mahasiswa tentang efektivitas kinerja himpunan mahasiswa jurusan di UINSU. Data penelitian dikumpulkan melalui survei yang diberikan kepada mahasiswa jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatera Utara. Instrumen yang digunakan dalam penelitian ini adalah kuesioner online yang diberikan kepada mahasiswa semester IV jurusan Ilmu Komunikasi di Universitas Islam Negeri Sumatra Utara. Hasil penelitian menunjukkan bahwa rata-rata persepsi mahasiswa terhadap efektivitas kinerja HMJ termasuk dalam kategori sangat baik, dengan persentase 86% untuk kepuasan terhadap program kerja dan keterlibatan mahasiswa, 79% untuk efektivitas komunikasi, serta 75% untuk manfaat kegiatan bagi pengembangan diri.
Co-Authors Azzahra, Aisya Azzahra, Salsabila Bagus Santoso Harahap, Nursapiah Lisa Aulia, Lisa Pratiwi, Tria Ryazinharwa, Hayrasyirah Safitri, Dian Nova Wulandari, Tanya Chynta