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Louhenapessy, William George M
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The Influence of Marketing Mix on Consumer Purchasing Decisions at Nita Mandiri Clothing Store, Ambon City Nudin, Randi; Louhenapessy, William George M; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp10-23

Abstract

This study aims to analyze the effect of the marketing mix (product, price, promotion, and place) on consumer purchasing decisions at Nita Mandiri Clothing Store in Ambon City. This research uses a quantitative approach with the Simple Random Sampling technique, involving 97 respondents. Data were collected through questionnaires designed on a Likert scale and analyzed using SPSS 25 for validity, reliability, multiple linear regression, as well as t-test and F-test. The results show that price and place variables have a positive and significant effect on purchasing decisions, while product and promotion variables do not have a significant effect. Simultaneously, the four independent variables (product, price, promotion, and place) significantly influence consumer purchasing decisions. Therefore, optimizing competitive pricing strategies and strategic locations is essential to enhance purchasing decisions at Nita Mandiri Clothing Store. This study provides recommendations for store owners to improve promotion strategies and product innovation to attract more consumers
The Role of Digitalization Development for Micro, Small and Medium Enterprises (MSMEs) in Ambon City Agoha, Rulandus Michael; Louhenapessy, William George M; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp24-35

Abstract

This study aims to explore the role of digitalization in the development of Micro, Small, and Medium Enterprises (MSMEs) in Ambon City, particularly MSMEs under the guidance of Bank Indonesia Maluku Province. Using a descriptive qualitative research method, data were collected through in-depth interviews and observations of three MSMEs: Ralsasam Tenun, Sumakul, and Kabeta Craft. The findings show that digitalization training and facilitation through exhibitions significantly enhanced MSMEs' capacity to utilize digital media, such as Instagram and marketplaces, for product promotion and marketing. Digitalization has proven effective in expanding market reach and increasing sales, with the three MSMEs reporting a 50% increase in revenue. The study implies that the implementation of digitalization in MSME marketing strategies can be a solution for improving competitiveness and business sustainability in the digital era
The Influence of Second-hand Clothing Product Quality on Consumer Satisfaction at Mardika Market, Ambon City Kaimudin, Umiyati; Louhenapessy, William George M; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp36-48

Abstract

This study aims to analyze the impact of second-hand clothing quality on consumer satisfaction. Product quality was evaluated through performance, aesthetics, and durability indicators, assessed using questionnaires distributed to 50 respondents. The research employed a quantitative approach with simple linear regression analysis. The results indicated that second-hand clothing quality has a significant effect on consumer satisfaction, with a coefficient of determination of 30.3%. These findings suggest that consumers tend to be more satisfied when the quality of second-hand clothing meets or exceeds their expectations. This study emphasizes the importance of product quality in enhancing consumer satisfaction and provides recommendations for sellers to maintain quality standards and product transparency. The study also offers insights for businesses on sustainable marketing strategies in the second-hand clothing industry
Analysis of Community Perceptions on the Family Hope Program in Waiheru Village, RT 014/RW 004 Heumasse, Priscillia; Papilaya, Josef; Louhenapessy, William George M
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp49-62

Abstract

This study analyzes community perceptions of the Family Hope Program (PKH) in Waiheru Village, RT 014/RW 004. The program has been a critical instrument in the government's efforts to reduce poverty in Indonesia through conditional cash transfers to improve access to education, health, and social welfare. The research methodology employed a qualitative approach with in-depth interviews with PKH beneficiaries. The findings reveal that most community members have positive perceptions of PKH, particularly regarding support for education and healthcare. Many beneficiaries stated that their assistance helps them meet their children's educational needs and access healthcare services. However, challenges still need to be addressed in the program's implementation, such as delays in fund disbursement and inaccurate targeting of aid recipients, which are areas that require improvement. In conclusion, while PKH has significantly improved the welfare of low-income families, further enhancements in distribution accuracy and fund disbursement efficiency are necessary to maximize the program's impact.
The Influence of Work Discipline on Employee Performance at the Department of Population and Civil Registration of Buru Selatan Regency Robiwalla, Riksan; Papilaya, Josef; Louhenapessy, William George M
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp74-81

Abstract

This study examines work discipline's effect on employee performance at the Department of Population and Civil Registration of Buru Selatan Regency. The research employed a quantitative approach through a survey involving 35 respondents selected using purposive sampling. The primary instrument, a questionnaire measuring work discipline and employee performance, was tested for validity and reliability before use. The results of the simple linear regression analysis show that work discipline has a positive and significant impact on employee performance, with a regression coefficient of 0.611. Additionally, hypothesis testing yielded a t-value of 3.976 with a significance level of 0.000, indicating that work discipline significantly contributes to performance improvement. The R² value of 0.668 indicates that 66.8% of the variation in employee performance can be explained by work discipline, while other factors influence the rest. These findings emphasize the importance of work discipline in improving employee performance, and management should focus on discipline management to achieve higher effectiveness
The Role of Housewives in Improving the Family Economy in Waiheru Village RW 004 Sahira Ati, Siti; Louhenapessy, William George M; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp82-99

Abstract

This study aims to analyze the role of housewives in improving the family economy in Waiheru Village, RW 004. Housewives play a crucial role in creating additional income sources through various economic activities, such as trading and running small businesses. Despite facing limitations in terms of capital and time, housewives in Waiheru have significantly contributed to enhancing family welfare. Based on interviews, housewives effectively manage their time between household duties and the businesses they run. Furthermore, support from husbands and other family members strengthens their role in the family's economy. Common challenges include physical fatigue; however, with high determination and innovation, housewives continue to fulfill both roles successfully. This study concludes that housewives possess substantial potential in family economic empowerment, yielding positive impacts on family welfare and strengthening the local economy.
The Influence of Product Quality and Price on Purchasing Decisions at Indogrosir Shopping Center in Ambon Matdoan, Istiqamah; Louhenapessy, William George M; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp154-168

Abstract

This research aims to analyze the influence of product quality and price on purchasing decisions at the Indogrosir shopping centre in Ambon. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to consumers shopping at Indogrosir. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of product quality and price variables on purchasing decisions. The results indicate that both product quality and price simultaneously significantly affect purchasing decisions. However, price has a more dominant influence compared to product quality. Consumers are more likely to consider affordable prices that align with the expected product quality. Therefore, it is important for Indogrosir to continuously improve its pricing strategy and maintain product quality to enhance customer loyalty and competitiveness in the retail market
The Influence of Attraction and Facilities on Visitor Satisfaction at Black Stone Beach, Liang Village, Salahutu District, Central Maluku Regency Ode, Tiansi; Louhenapessy, William George M; Sinay, Fransisca Riconita
JENDELA PENGETAHUAN Vol 18 No 2 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss2pp253-266

Abstract

This study aims to analyze the influence of tourist attractions and facilities on visitor satisfaction at Black Stone Beach, Liang Village, Salahutu District, Central Maluku Regency. Data were collected through a questionnaire distributed to 50 beach visitors and analyzed using multiple linear regression. The results indicate that the variables of tourist attraction and facilities significantly affect visitor satisfaction. The F-test produced an F value of 91.723 with a significance of 0.000, indicating that both independent variables simultaneously affect visitor satisfaction. The t-test results show that the significance values for tourist attraction and facilities are 0.008 and 0.000, respectively, both smaller than 0.05, meaning that both variables significantly influence visitor satisfaction. The normality test shows that the data is normally distributed, while the heteroscedasticity and multicollinearity tests reveal no significant issues with the regression model. Practically, the management of Black Stone Beach is advised to improve the quality of tourist attractions and facilities to enhance visitor satisfaction and encourage an increase in tourist numbers. This finding is expected to provide insights for the management of tourist destinations in further development and contribute to the tourism sector in Maluku Province.
Analysis of Rice Farmers' Income in Kobisonta Village, East Seram Utara Seti District, Central Maluku Regency Kasben, Nurhana; Louhenapessy, William George M; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 2 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss2pp294-310

Abstract

This study aims to analyse the production potential of rice farmers and their income levels in Kobisonta Village. The research utilises primary data collected through observation and questionnaires. The data analysis technique employed is quantitative analysis with a descriptive approach. The results indicate that the total revenue of rice farmers amounts to Rp. 312,500,000, with total production costs reaching Rp. 112,464,201, resulting in a net income of Rp. 200,035,799. Further analysis reveals that the primary factors influencing farmers' income are revenue and production costs. To increase their income, farmers are encouraged to optimise production efficiency by reducing unnecessary expenses. Additionally, diversification of agricultural activities and the adoption of modern agricultural technology can enhance productivity and farmers' welfare. Therefore, support from the government and related institutions is essential in providing production facilities and technical assistance for farmers.
Co-Authors Agoha, Rulandus Michael Heumasse, Priscillia Kaimudin, Umiyati Kasben, Nurhana Matdoan, Istiqamah Nudin, Randi Ode, Tiansi Papilaya, Josef Rehatta, Geradin Robiwalla, Riksan Sahira Ati, Siti Sinay, Francisca Riconita Sinay, Fransisca Riconita