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Harlini, Meti
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Program Kerja Unggulan Pengembangan UMKM Usaha Kuliner dan Fashion di Desa Wanaraja Aisyah, Risa; Kalimat, Arul Budi; Maulana, Ilham Ahmad; Harlini, Meti; Uyun, Syifa Qurrotul; Destia, Triyanda Putra; Aziz, Rafi Nurkholiq; Ilyasa, Salya; Nuraisah, Siti; Adela, Yoga; Gunawan, Sendi Febrian; Fadilah, Luthfi Aqshol; Setiawan, Muhamad Yogi; Muntiani, Via; Febis, Delsa Tria; Padini, Dewi Sri; Hendriyana, Hendriyana; Purkon, Haikal Muhammad; Nadila, Ai Salsa; Nugraha, Mochammad Suva
Jurnal PkM MIFTEK Vol 4 No 1 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-1.1319

Abstract

MSMEs are required to be able to compete and create products that can be accepted, not only by domestic consumers (Indonesia) but also consumers in Southeast Asia. MSMEs are able to support large businesses, such as providing raw materials, spare parts and other supporting materials. Therefore, through this Real Work Lecture (KKN) program, Group 10 KKN conducts training and assistance to Micro, Small and Medium Enterprises actors in Wanaraja Village for 1 month. With the aim of helping and providing an understanding of how very influential branding and packaging design are in product marketing in the market. As for the results achieved by Micro, Small and Medium Enterprises, their products will have product branding and logos and be able to market MSME products online.
Co-Authors Adela, Yoga Aisyah, Risa Aziz, Rafi Nurkholiq Destia, Triyanda Putra Fadilah, Luthfi Aqshol Febis, Delsa Tria Gunawan, Sendi Febrian Hendriyana Hendriyana Ilyasa, Salya Kalimat, Arul Budi Maulana, Ilham Ahmad Muntiani, Via Nadila, Ai Salsa Nugraha, Mochammad Suva Padini, Dewi Sri Purkon, Haikal Muhammad Setiawan, Muhamad Yogi Siti Nuraisah, Siti Uyun, Syifa Qurrotul