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All Journal Jurnal PkM MIFTEK Jurnal Kalibrasi
Purkon, Haikal Muhammad
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penetapan Faktor Pendukung Loyalitas Konsumen Pada Industri Makanan Dan Minuman Ikhwana, Andri; Purkon, Haikal Muhammad
Jurnal Kalibrasi Vol 23 No 1 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-1.2049

Abstract

Perkembangan ekonomi yang pesat meningkatkan persaingan bisnis, termasuk di industri makanan dan minuman (Food and Beverage/F&B) yang menjadi penopang ekonomi Indonesia dan mengalami pertumbuhan signifikan dalam 14 tahun terakhir. Namun, pandemi Covid-19 pada 2020 menyebabkan penurunan tajam di sektor ini. Loyalitas pelanggan dan citra merek terbukti menjadi kunci bagi perusahaan besar seperti McDonald's dan Kopi Kenangan untuk bertahan. Penelitian ini berfokus pada industri F&B di Jawa Barat, yang mengalami pertumbuhan terbesar di Indonesia, dengan tujuan mengidentifikasi faktor-faktor yang mempengaruhi loyalitas pelanggan. Menggunakan metode PLS-SEM, penelitian ini menganalisis hubungan antara kualitas produk, kualitas pelayanan, dan kepuasan pelanggan sebagai variabel mediasi. Hasil penelitian yang peneliti dapatkan merupakan hasil dari observasi secara langsung, dari faktor kepuasan konsumen, kualitas dan produk, dan kualitas pelayanan data yang didapat menghasilkan bahwa, faktor kualitas pelayanan sangat signifikan positif dan efektif dalam membangun loyalitas pelanggan di sektor F&B.
Program Kerja Unggulan Pengembangan UMKM Usaha Kuliner dan Fashion di Desa Wanaraja Aisyah, Risa; Kalimat, Arul Budi; Maulana, Ilham Ahmad; Harlini, Meti; Uyun, Syifa Qurrotul; Destia, Triyanda Putra; Aziz, Rafi Nurkholiq; Ilyasa, Salya; Nuraisah, Siti; Adela, Yoga; Gunawan, Sendi Febrian; Fadilah, Luthfi Aqshol; Setiawan, Muhamad Yogi; Muntiani, Via; Febis, Delsa Tria; Padini, Dewi Sri; Hendriyana, Hendriyana; Purkon, Haikal Muhammad; Nadila, Ai Salsa; Nugraha, Mochammad Suva
Jurnal PkM MIFTEK Vol 4 No 1 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-1.1319

Abstract

MSMEs are required to be able to compete and create products that can be accepted, not only by domestic consumers (Indonesia) but also consumers in Southeast Asia. MSMEs are able to support large businesses, such as providing raw materials, spare parts and other supporting materials. Therefore, through this Real Work Lecture (KKN) program, Group 10 KKN conducts training and assistance to Micro, Small and Medium Enterprises actors in Wanaraja Village for 1 month. With the aim of helping and providing an understanding of how very influential branding and packaging design are in product marketing in the market. As for the results achieved by Micro, Small and Medium Enterprises, their products will have product branding and logos and be able to market MSME products online.
Co-Authors Adela, Yoga Aisyah, Risa Andri Ikhwana Aziz, Rafi Nurkholiq Destia, Triyanda Putra Fadilah, Luthfi Aqshol Febis, Delsa Tria Gunawan, Sendi Febrian Harlini, Meti Hendriyana Hendriyana Ilyasa, Salya Kalimat, Arul Budi Maulana, Ilham Ahmad Muntiani, Via Nadila, Ai Salsa Nugraha, Mochammad Suva Padini, Dewi Sri Setiawan, Muhamad Yogi Siti Nuraisah, Siti Uyun, Syifa Qurrotul