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All Journal JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Prabowo, Stanley
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Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Price and Quantity on Sales Mediated by Promotions (Study at PT The Univenus for the 2019-2023 Period) Prabowo, Stanley; Sopiah, Sopiah; Zagladi, Arief Noviarakhman
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p5-20

Abstract

This study aims to investigate the influence of price and quantity on sales mediated by promotions at PT The Univenus during the 2019–2023 period. This study uses a quantitative approach as the research method, this study examines the relationship between independent variables (price and quantity) and dependent variables (sales) with promotion as a mediating variable whose data is processed by the SEM-PLS method. The results show that price and quantity have a significant influence on sales, and promotions reinforce this relationship. Competitive pricing increases sales volume, especially when products are promoted, as well as adequate quantities encourage larger purchases in a multi-unit promotional strategy. Effective promotions not only increase short-term sales but also help build brand loyalty. This study fills a gap in the literature on the interaction of price elasticity, promotion, and consumer response in the manufacturing industry. To increase sales and market position. From the results of this study, PT The Univenus is recommended to implement effective promotional strategies, such as multi-unit discounts and competitive prices.
SUSTAINABILITY-LED INNOVATION (SLI) MODEL Prabowo, Stanley; Budiono , Sunarto; Winarno , Agung; Rahayu , Wening Patmi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

The article aims to examine the benefits of the Sustainability-Led Innovation Model, Sustainable Innovation & ESG (Environmental, Social, and Governance), and the role of technology in supporting innovation. Sustainability-led innovation has emerged as an essential approach to addressing global challenges related to the environment and society. This article explores how companies and organizations apply sustainability principles in their innovation processes and their impact on business performance and the achievement of sustainable development goals. Through in-depth literature analysis and case studies, it is found that sustainability-led innovation not only drives resource efficiency and reduces environmental impacts but also creates new opportunities for market differentiation and enhances corporate reputation. This article also identifies key factors that influence the successful implementation of sustainability innovation, such as management commitment, integration of social and environmental values in corporate strategy, and collaboration with external stakeholders. These findings provide valuable insights for decision-makers and practitioners in developing innovation strategies that are aligned with sustainability principles, which in turn can make positive contributions to society and the planet.
Co-Authors Agung Winarno Arief Noviarakhman Zagladi Budiono , Sunarto Sopiah, Sopiah Wening Patmi Rahayu