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All Journal Gelar : Jurnal Seni Budaya Jurnal Abdi Masyarakat Indonesia
Ayob, Norhayati
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Arts Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Strategy for strengthening the creative industry through the study of Jombangan Batik aesthetics and analysis of its manufacturing process Nurcahyanti, Desy; Kholis, Achmad Nur; Hastuti, Dian Lestari; Ayob, Norhayati
Gelar: Jurnal Seni Budaya Vol. 23 No. 1 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v23i1.6937

Abstract

The strategy of developing creative industries based on local wisdom is a means that can be adapted in the era of technological development. This effort can be done by analyzing the in-depth part of cultural products such as batik. The existence of batik, which not only covers the world of art, culture but also industry, can be utilized as a basis for building strategies. Exploring the strategy of strengthening local wisdom-based creative industries is obtained through the process of studying Jombangan Batik in East Java using qualitative methods. Data collection techniques in the form of observation and interviews were conducted at CV. Chariesma Batik Sejahtera is a batik production site in Jombang Regency. Data mining is also strengthened through literature review techniques with aligned topics. It was found that the strategy of using local wisdom in CV. Chariesma Batik Sejahtera utilizes local wisdom in the pre-production stage to produce sales. This can be a foundation or model to be applied in other creative industries. The utilization of local wisdom as a source of ideas in making products, ranging from materials, naming, values, and visuals. The manufacturing process can also include local wisdom, such as the value of protecting the environment and improving work skills. Thus, this strategy can be implemented and become an inspiration for other creative industries in incorporating elements and values from local wisdom.
Pelatihan Konten Digital Partisipatif sebagai Upaya Promosi Budaya melalui Tiktok di Desa Kreatif Pereng, Kabupaten Karanganyar, Jawa Tengah Ardianto, Deny Tri; Nurcahyanti, Desy; Purwantoro, Agus; Widayat, Rahmanu; Sulistyo, Bambang; Putri, Febi Rahma; Anshori, Siroj Ibnu Hajar Al; Ayob, Norhayati
Jurnal Abdi Masyarakat Indonesia Vol 5 No 5 (2025): JAMSI - September 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2076

Abstract

Masyarakat Desa Pereng menghadapi keterbatasan kemampuan dalam memanfaatkan media digital secara optimal untuk mempublikasikan kekayaan seni dan budaya lokal, sehingga potensi desa belum terekspos secara luas di ranah digital. Kegiatan ini bertujuan membekali masyarakat dengan kemampuan dasar pembuatan dan penyuntingan video, strategi distribusi konten, serta pemahaman tren digital yang mendukung publikasi seni budaya secara lebih luas. Metode pelaksanaan menggunakan pendekatan partisipatif berbasis pelatihan dan praktik langsung, diawali dengan sosialisasi mengenai pentingnya publikasi digital. Rangkaian kegiatan mencakup pelatihan teknis mulai dari perencanaan konten, teknik pengambilan gambar, penyuntingan video menggunakan TikTok dan aplikasi pengeditan video, hingga strategi distribusi dan optimasi algoritma. Pelatihan diikuti oleh 25 peserta yang terdiri dari perwakilan masyarakat, pelaku seni, dan pengelola desa kreatif. Pendampingan pembuatan konten difokuskan pada penguatan citra seni, budaya, dan lingkungan desa, disertai evaluasi efektivitas melalui analisis keterlibatan audiens di media sosial. Dampak terhadap mitra melalui kegiatan ini adalah meningkatnya keterampilan digital masyarakat, tersedianya konten promosi yang konsisten, serta meningkatnya eksposur dan daya tarik Desa Pereng di platform digital. Dampak jangka panjang meliputi penguatan ekonomi kreatif desa dan pengokohan identitas budaya lokal dalam menghadapi tantangan era digital.
Co-Authors Anshori, Siroj Ibnu Hajar Al Bambang Sulistyo Deny Tri Ardianto Hastuti, Dian Lestari Kholis, Achmad Nur Nurcahyanti, Desy Purwantoro, Agus Putri, Febi Rahma Rahmanu Widayat