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All Journal Berajah Journal Journal of Innovative and Creativity
Syafitri, Netti
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Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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PENGARUH PELATIHAN BERBASIS RISIKO PADA PENINGKATAN KOMPETENSI APARATUR SIPIL NEGARA Syafitri, Netti; Permata Sari, Dewi; Sumardin, Sumardin; Maizar, Maizar; Sabri, Sabri
Berajah Journal Vol. 4 No. 8 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i8.443

Abstract

The research entitled "The Effect of Risk-Based Training on Improving the Competence of State Civil Apparatus" aims to analyze the impact of training focusing on risk management on the development of ASN competencies. In the context of a dynamic public sector, risk-based training provides provisions for civil servants to identify, manage, and mitigate potential risks that may be faced in public services. This study uses a literature study approach with data analysis that highlights the importance of training as a human resource development strategy. The results of the study show that risk-based training not only improves the technical skills of ASN, but also strengthens analytical and responsive decision-making abilities in crisis situations. With training designed based on the identification and simulation of real risks, ASN is better prepared to face challenges, which ultimately has a positive impact on the quality of public services. This training plays an important role in supporting ASN to be more adaptive and professional in carrying out their duties. The study emphasizes that investment in risk-based training is very relevant for the development of competent civil servants, in order to support the achievement of organizational goals and increase public trust in government services.
The Effects Of Professionalism, Digital Communication, Service Quality, And Consumer Trust On Purchase Decisions At Eyelash Beautysn.Id nurhiqmah, siti; Nugraha, Andika Prasetya; syafitri, netti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8853

Abstract

The study purpose was to examine the effect of professionalism, digital communication, service quality, and consumer trust on purchase decisions at Eyelash Beautysn.Id. In the beauty service industry, particularly eyelash extension services, consumers face perceived risk due to the intangible nature of services and the sensitivity of the treatment area. Therefore, understanding the determinants of purchase decisions is essential for improving business competitiveness and customer retention. Materials and methods. This research employed a quantitative explanatory design with a survey approach. The population consisted of 720 customers of Eyelash Beautysn.Id, with a sample of 88 respondents selected for analysis. Data were collected using a structured questionnaire measured on a five-point Likert scale. The instrument was tested for validity and reliability before analysis. Classical assumption tests were conducted prior to multiple linear regression analysis. Hypotheses were tested using t-tests, F-tests, and coefficient of determination (R²). Results. The findings indicate that professionalism (Sig.=0.018), digital communication (Sig.=0.015), service quality (Sig.=0.031), and consumer trust (Sig.=0.031) each have a positive and significant effect on purchase decisions. Simultaneously, the four variables significantly influence purchase decisions (F-test Sig.=0.000). The model demonstrates a strong relationship (R=0.743) with an explanatory power of 55.2% (R²=0.552; Adjusted R²=0.531). Conclusions. Purchase decisions at Eyelash Beautysn.Id are significantly shaped by the integration of professional service execution, effective digital interaction, high service quality, and strong consumer trust. Strengthening these aspects in a consistent and integrated manner can enhance repurchase intentions and customer recommendations.
Co-Authors Andika Prasetya Nugraha Maizar, Maizar nurhiqmah, siti Permata Sari, Dewi Sabri Sabri sumardin, sumardin