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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Golden Ratio of Data in Summary
Zulianto, Wahyu
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Sustainable Raw Material Availability and Environmentally Friendly Image on Competitive Advantage: The Mediating Role of Product Innovation Hasan, Umar; Zulianto, Wahyu; Usman, Osly
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1386

Abstract

This research takes a look at how product innovation acts as a mediator between the availability of sustainable raw materials, green brand image, and competitive advantage. One of the top distributors of cosmetic raw materials with worldwide sustainability certification, PT. Redachem Indonesia was the site of this investigation. One hundred people working in the cosmetics sector in the Jabodetabek region were surveyed using a standardized questionnaire. In order to analyze the data, the research used Structural Equation Modeling with the Partial Least Square (SEM-PLS) method. Product innovation is positively impacted by the availability of sustainable raw materials and a green brand image, according to the research. While the availability of raw sustainable raw materials does not significantly affect competitive advantage, an green brand image can. Product innovation not only mediates the connection between the two factors but also has a substantial effect on competitive advantage. These findings highlight how the cosmetics sector may increase its competitive positioning via innovation and environmental responsibility.
Evaluasi Efektivitas Pelatihan Pengembangan Aplikasi Berbasis Platform CEISA 4.0 Menggunakan Metode Kirkpatrick Level 3 Cedaryana, Cedaryana; Zulianto, Wahyu; Firmansyah, Fauzhan; Irawan, Hery
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59506

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya evaluasi pelatihan sebagai investasi strategis dalam pengembangan sumber daya manusia, khususnya dalam konteks transformasi digital. Pelatihan Pengembangan Aplikasi Berbasis Platform CEISA 4.0 yang diselenggarakan secara blended learning oleh Direktorat Jenderal Bea dan Cukai (DJBC) bertujuan meningkatkan kompetensi teknis pegawai. Namun, efektivitas pelatihan perlu dinilai secara komprehensif, terutama pada tingkat perubahan perilaku kerja (level 3 model Kirkpatrick). Tujuan penelitian ini adalah mengevaluasi dampak pelatihan terhadap perilaku kerja peserta menggunakan pendekatan deskriptif kuantitatif. Data dikumpulkan melalui kuesioner 360° yang melibatkan 27 alumni pelatihan, atasan, dan rekan kerja. Hasil penelitian menunjukkan peningkatan signifikan pada kompetensi perilaku kerja sebesar 2,94 poin, terutama dalam pengujian keamanan sistem dan perancangan antarmuka pengguna. Temuan ini mengindikasikan bahwa pelatihan efektif dalam meningkatkan pengetahuan dan keterampilan peserta. Namun, evaluasi level 4 (dampak organisasi) belum dilakukan, sehingga rekomendasi penelitian mencakup penyelarasan materi pelatihan dengan kebutuhan peserta serta pengembangan alat ukur untuk menilai dampak strategis pelatihan terhadap kinerja organisasi.
Co-Authors Cedaryana, Cedaryana Firmansyah, Fauzhan Hery Irawan, Hery Osly Usman Umar Hasan