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All Journal Al-Muhasib: Journal of Islamic Accounting and Finance Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Welfare: Jurnal Pengabdian Masyarakat
Efendi, Rofik
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Religion Economics, Econometrics & Finance Environmental Science Social Sciences

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Construction of Ethical Religiosity as a Marketing Strategy for Maqoo Halal Products Z Generation Muslim Consumers in Jombang Efendi, Rofik; Abitolkha, Amir Maliki; Abdulghani, Naser Ali
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 2 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i2.7938

Abstract

Purpose:This study examines how Islamic religious streams in Jombang market halal Maqoo mineral water to Generation Z Muslims by reconstructing religiosity through the integration of ethical and economic values. The findings reveal that consumer engagement is shaped less by doctrinal obligation and more by an ethical economic synergy, offering new insights into Islamic marketing and consumerism.Design/Methodology:The study employs a qualitative method, drawing data from Maqoo halal water business actors within the Shiddiqiyah tarekat, its congregants, and randomly selected Generation Z Muslim consumers in Jombang. Chosen as the research locus for its pesantren culture and unique intertwining of spiritual authority and economic activity, Jombang provides a context to examine how ethical religiosity is constructed as younger Muslims negotiate between spiritual values and economic rationality in halal consumption.Findings:The research findings show that Maqoo's halal product marketing strategy integrates strong ethical religiosity values, aligned with the spiritual aspirations of Z Generation Muslim consumers. Ethical construction through educational, symbolic, and social approaches that emphasize aspects of blessing, social responsibility, and personal piety. Practical Implications:The implications of this study illustrate that Generation Z consumers are influenced not only by the halal quality and functional excellence of products, but also by social contributions and the reputation of the corporate brand.Originality/Value:This research highlights that the construction of religiosity in marketing is not merely an additional element but becomes the core of the product narrative, shaping consumers’ emotional and spiritual loyalty. The findings imply that the effectiveness of halal product marketing strategies for Muslim Generation Z depends on a brand’s ability to integrate ethical values, social responsibility, and authenticity in communication.
Sosialisasi Produk Bank Syariah Dalam Upaya Meningkatkan Literasi Masyarakat Akan Lembaga Keuangan Syariah di CFD Jalan Dhoho Kota Kediri Caspirosi, Loris Caspirosi; Efendi, Rofik; Khasan, Nur; Anwar, Ahmad Saiful
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Welfare : September 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i3.463

Abstract

The Dhoho Car-Free Day event is a gathering place for people in the city of Kediri. This opportunity is used by Bank Jatim Syariah Kediri Branch in providing knowledge to the general public. With people who understand more about Islamic banks, the potential for Bank Jatim Syariah in developing and advancing the people's economy will also be great. The purpose of this socialization is to increase public knowledge, especially among Dhoho CFD visitors, regarding Islamic banks. Using socialization methods by holding exhibition stands and games The result of this socialization is that visitors who take part in it understand the outline and mechanisms of Islamic banking.
Penyuluhan Tabungan Simpel Untuk Membangun Kesadaran Menabung Sejak Dini Pada Siswa-Siswi SDI Al-Huda Kota Kediri Shella Dwiyanti; Ladia Ayu Sekar Sari; Yusnita Agustin; Efendi, Rofik
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Welfare : June 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i2.464

Abstract

The Kediri State Islamic Institute community service conducted one of the counseling activities on "Building Awareness of Saving Early on in Al-Huda SDI Students," bearing in mind the low culture of saving among students, especially saving in a bank. This activity aims to provide knowledge and understanding of how to save using SIMPEL savings, plus tips for successfully saving pocket money given by parents. Apart from that, to introduce products in Bank Jatim Syariah The activity method uses stages, namely: visits to elementary schools to convey counseling programs; gathering information about problems that exist in elementary schools; compiling problems that occur in the school environment; preparing materials, methods, and tools to be used; implementing counseling regarding saving; and making an activity report. While the delivery of counseling materials uses lectures, questions and answers, and quizzes, The results of the activities achieved were that the children were enthusiastic about participating in the activities and gave positive responses, starting to understand the benefits of saving and also how to save using SIMPEL savings.
Pendampingan Mengintegrasikan ShopeePay sebagai Metode Pembayaran Untuk Meningkatkan Efisiensi Transaksi Pada Starra Kitchen Zahro’, Afi Faridatas; Rahmawati, Afifah Suci; Wulandari, Afrilia; Akbar, Ahmad Riszki; Al-Akhsan, Ahmad Ghaffar; Mahfudhotin, Mahfudhotin; Fikriyah, Ashfa; Efendi, Rofik
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.712

Abstract

The use of digital payment methods has become a necessity for MSMEs in increasing operational efficiency and competitiveness, including Starra Kitchen, which is trying to follow this trend. This community service activity aims to assist Starra Kitchen in integrating ShopeePay as a digital payment method. The implementation of the activity involves a service learning approach involving a team of lecturers and students. The stages include identifying needs, training, technical implementation, and evaluation. The training includes account creation, ShopeePay application integration, and simulation of its use. This activity is carried out in a participatory manner through discussions and direct assistance. The results of the activity show that Starra Kitchen has succeeded in integrating ShopeePay as a payment method, which is expected to increase transaction efficiency, reduce recording errors, and expand customer access. The success of this activity is the first step in Starra Kitchen's digital transformation, as well as encouraging MSMEs to utilize financial technology to improve the sustainability and competitiveness of their businesses.
Strategi Pengenalan Mata Uang melalui Fun Learning dalam Meningkatkan Minat Belajar pada Anak-anak Usia Dini Mada, Qonita Al; Efendi, Rofik; Yuliani, Yuliani; Natalina, Sri Anugrah
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.723

Abstract

This service aims to increase young children's interest in learning about currency through the Fun Learning English approach. English Class is implemented with an interesting learning model, utilizing games and singing media to create a fun learning experience. The service method used is service learning, which involves direct interaction with children and the application of English knowledge in everyday contexts. The results of this service include increasing children's interest in learning, their understanding of currency, and the development of English language skills. With an innovative approach and involving fun learning elements, it is hoped that children can more easily understand the concept of currency through a fun and interactive learning experience.
The Impact of The 2020 Health Crisis on Exchange Rates and Stock Prices in Indonesia : (Study on PT. Jasa Marga (Persero) Tbk.) Efendi, Rofik; Yuliani; Natalina, Sri Anugrah
Al-Muhasib: Journal of Islamic Accounting and Finance Vol. 3 No. 2 (2023)
Publisher : Department of Islamic Accounting, The Faculty of Islamic Economics and Business, State Islamic Institute of Kediri [IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuhasib.v3i2.734

Abstract

The infrastructure sector during the health crisis had an impact by declining by around 12% until the end of 2020. One that can cause a decrease in stock prices is the exchange rate. PT Jasa Marga (Persero) Tbk. is one of the companies that showed active stock price activity during the health crisis period. The data sample of this study is to take daily data from exchange rates and stock prices during 2020 with a sample number of 242. Empirical results show that the correlation coefficient is -0.89, hence the relationship between the exchange rate and stock price is very strong and contradictory. Ha's partial test results were accepted and Ho was rejected, i.e. the exchange rate was partially significant and affected the stock price. The R square results of 79.8 percent that the exchange rate .
Co-Authors Abdulghani, Naser Ali Akbar, Ahmad Riszki Al-Akhsan, Ahmad Ghaffar Amir Maliki Abitolkha Anwar, Ahmad Saiful Caspirosi, Loris Caspirosi Fikriyah, Ashfa Iskandar Tsani, Iskandar Ladia Ayu Sekar Sari Mada, Qonita Al Mahfudhotin, Mahfudhotin Nur Khasan Rahmawati, Afifah Suci Shella Dwiyanti Sri Anugrah Natalina, Sri Anugrah Sufirmansyah Sufirmansyah Wulandari, Afrilia YULIANI Yuliani Yuliani Yusnita Agustin Zahro’, Afi Faridatas