Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Husna, Murni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pelatihan Pemanfaatan Digital Marketing dan Strategi Packaging untuk Meningkatkan Consumer Buying Interest pada UMKM Binaan Rumah Kurasi di Desa Joho Semen Kediri: Training on the Utilization of Digital Marketing and Packaging Strategies to Increase Consumer Buying Interest in MSMEs Fostered by Rumah Curasi in Joho Semen Village, Kediri Aysa, Imma Rokhmatul; Sutantri, Sutantri; Mala, Iva Khoiril; Fattah, Fuad Abdul; Lestari, Dewi Ayu Intan; Husna, Murni
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 7 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i7.9005

Abstract

Community Service was carried out by a team of lecturers from the Faculty of Sharia and Economics, UIT Lirboyo Kediri, and the Faculty of Economics and Business, Universitas Negeri Malang, and students of the Sharia Banking Study Program, Faculty of Sharia and Economics, UIT Lirboyo Kediri, which was carried out in Joho Village, Semen District, Kediri Regency. Targeting UMKM actors. The main objective of this activity is to improve skills in the economic field, especially digital marketing and packaging of UMKM products. This mentoring activity was carried out through a workshop that was held for several days, targeting UMKM actors of approximately 24 participants. The workshop material consisted of literature about digital marketing, including marketing strategies that study how to promote products through digital media to reach consumers quickly, precisely, personally, and relevantly. Material on product packaging includes processes related to designing and manufacturing containers or wrappers to protect a product. The obstacles faced in this mentoring include the lack of education about digital marketing, product packaging, and internet networks, and they only rely on offline sales, so product sales are not yet widespread. It is expected that with this assistance, the ability of MSME actors in digital marketing and product packaging strategies will increase.
Pengaruh Kualitas Pelayanan Terhadap Consumer Satisfaction Dimediasi Minat Pembelian Husna, Murni; Mala, Iva Khoiril; Sutantri, Sutantri
Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Vol. 2 No. 2 (2023): Dalwa Islamic Economic Studies
Publisher : Program Studi Ekonomi Syariah Institut Agama Islam Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/dies.v2i2.1369

Abstract

The research aims to find out the influence of service quality on customer satisfaction and purchase interest in the case study of Pak No meatball stall. This research was conducted on all customers who bought meatballs at that place. With a population of 100 people and a sample of 78 people. In taking samples, researchers used purposive sampling techniques. The data analysis technique uses Simple Linear Regression analysis using the SPSS 29.01 for Windows application. Based on the results of this research data analysis, it is known that service quality influences customer satisfaction or customer comfort. This can be seen from the significance value of 0.001 < 0.05.
Peran Artificial Intelligence dalam Pengembangan UMKM di Era Digital Aysa, Imma Rokhmatul; Nurfitriani, Ika; Husna, Murni
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 1 No. 4 (2024): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, Desember, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/sosaintek.v1i4.7319

Abstract

MSMEs which are an important pillar of economic development to be able to make a greater contribution to the economy should be able to develop their business with the help of Artificial Intelligence / AI, but the current conditions in the field are still many MSME players who have not adopted AI for product development and promotion due to lack of HR knowledge. From these problems, the researcher aims to examine the role of AI in the development of MSMEs with a focus on analyzing the role of AI in supporting several economic activities in MSMEs. Through an analytical descriptive approach, this research will explore how MSME players in various sectors use AI to improve efficiency, optimize decision making. The result of this research is that AI is currently having a big impact on the MSME sector, MSME players can gain deep insights into market trends, consumer behavior, and integrate effective and efficient business strategies. With AI they can innovate products and the media for promoting MSME products are also increasingly diverse through websites and e-commerce.
Co-Authors Aysa, Imma Rokhmatul Fattah, Fuad Abdul Iva Khoiril Mala Lestari, Dewi Ayu Intan Nurfitriani, Ika Sutantri Sutantri