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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian dan Pengkajian Ilmiah
Yodan, Yosia
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Peluang Pemasaran Digital di Era Disrupsi Yodan, Yosia; Suhardi, Mulyadi; Aulia, Mohamad Donie
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 7 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i7.1490

Abstract

Pemasaran digital telah menjadi praktik dominan dalam dunia bisnis modern, menawarkan manfaat signifikan seperti jangkauan global, biaya rendah, ROI terukur, penargetan akurat, fleksibilitas, koneksi instan, dan pembangunan hubungan pelanggan. Penelitian ini menganalisis fenomena disrupsi digital sebagai kekuatan transformatif yang merekonstruksi strategi pemasaran dan model bisnis. Melalui metode meta-analisis data sekunder, temuan mengungkap bahwa disrupsi digital bukanlah ancaman, melainkan peluang strategis bagi organisasi bisnis untuk berinovasi, khususnya dalam pengembangan layanan digital berbasis teknologi baru. Kunci keberhasilan menghadapi disrupsi terletak pada fokus organisasi terhadap kepuasan pelanggan sebagai tujuan akhir, serta kemampuan beradaptasi melalui pembangunan budaya digital, pemanfaatan data, dan kolaborasi. Studi empiris (termasuk selama pandemi COVID-19) menunjukkan pergeseran masif ke strategi pemasaran digital (SEO, SEM, konten interaktif) yang terbukti meningkatkan kinerja bisnis. Disimpulkan bahwa organisasi yang merangkul disrupsi sebagai mitra inovasi dengan tetap berpusat pada pelanggan akan mencapai keunggulan kompetitif dan keberlanjutan jangka panjang
The Impact of Talent Management Dimensions on Employee Performance in Four-Star Hotels Yodan, Yosia; Saputra, Bobby W
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3840

Abstract

This study explores the influence of talent management on employee performance in the hospitality sector, focusing on a mid-sized four-star hotel in Bengkulu, Indonesia. The objective was to analyze the collective and individual effects of 11 talent management dimensions, namely company’s vision and mission, workforce planning and analytics, talent acquisition, performance management, learning and development, succession planning, employee experience, change management, organizational development, total rewards, and diversity, equity, inclusion, on employee performance. A quantitative explanatory approach was employed, collecting data from 25 permanent employees using a questionnaire with a 5-point Likert scale. Multiple linear regression was used to test hypotheses, with classical assumption tests ensuring model validity. The findings revealed that the 11 dimensions collectively significantly impact employee performance, explaining 61.3% of performance variance. However, only employee experience and change management showed significant individual effects, likely due to their role in fostering engagement and adaptability, while other dimensions were not significant, possibly due to high turnover and resource constraints in the hotel setting. In conclusion, prioritizing Employee Experience and change management can enhance service quality, offering practical strategies for hotel management to improve performance.
Co-Authors Aulia, Mohamad Donie Saputra, Bobby W Suhardi, Mulyadi