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All Journal Golden Ratio of Mapping Idea and Literature Format Miftah
Andini, Larasati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Pane, Dian Novita Sari; Dailami, D.; Rahmadani, Julia; Aini, Nurul; Rivantino, Muhammad; Ramatika, R.; Andini, Larasati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
Pengaruh Return On Asset (ROA), Debt To Equity Ratio (DER) dan Earning Per Share (EPS) Terhadap Harga Saham Pada Perusahaan LQ45 Yang Terdaftar di BEI Andini, Larasati; Andriani, Dian Ayu
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/d2fvmx98

Abstract

The study aims to determine the partial and simultaneous influence of the test results (t), partially the Return On Asset (ROA) variable does not affect stock prices with a calculated t value of 0.948 < t table 2.04227 with a significance value of 0.351> 0.05, partially the Debt to Equity Ratio (DER) variable does not affect stock prices with a calculated t value of 1.750 < t table 2.04227 with a significance value of 0.091> 0.05, partially the Earning Per Share (EPS) variable affects stock prices with a calculated t value of 3.635> t table 2.04227 with a significance value of 0.001 < 0.05. it is known that the Adjusted Square value is 0.326. The results of the simultaneous test (F) in this study, with a calculated F of 6.166 > 2.93 (Ftable) and a significance value of 0.002 < 0.05, simultaneously indicate that the variables Return on Assets (ROA), Debt to Equity Ratio (DER), and Earnings Per Share (EPS) influence stock prices in LQ45 companies listed on the Indonesia Stock Exchange (IDX).
Co-Authors Aini Nurul Dailami, D. Dian Ayu Andriani Pane, Dian Novita Sari Rahmadani, Julia Ramatika, R. Rivantino, Muhammad