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All Journal Journal of Artificial Intelligence and Digital Business
Sihombing, Veronika Dinar Romauli
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Implementasi E-Bussines dan Dampaknya Terhadap Pertumbuhan UMKM Rahmawati, Feti; Sihombing, Veronika Dinar Romauli; Fauziah, Fauziah; Astuti, Tri; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.402

Abstract

The development of information technology has changed the business landscape globally, including in Indonesia. E-business is one of the main strategies for Micro, Small and Medium Enterprises (MSMEs) to increase competitiveness in the digital era. This research aims to analyze the implementation of e-business in MSMEs in Indonesia and its impact on business growth. This research uses a qualitative method with a case study approach on five MSMEs that have adopted e-business. The research results show that e-business contributes significantly to increasing operational efficiency, market expansion and revenue growth. However, challenges such as lack of digital literacy and technological infrastructure are still obstacles. The conclusion of this research confirms that government support and increasing the digital capacity of MSME players are key factors in the success of e-business implementation
Co-Authors Fauziah Fauziah Rahmawati, Feti Redjeki, Finny Tri Astuti