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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Spektrum Kesehatan
Takwa, Muhammad
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Computer Science & IT Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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Utilization of E-Business to Enhance Efficiency and Innovation in the Micro, Small, and Medium Enterprises (MSMEs) Sector Takwa, Muhammad; Kasyati, Kasyati; Supriadi, Drajat; Prabowo, Hanif Agung; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.411

Abstract

The advancement of e-business has significantly transformed the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This literature review aims to explore how the utilization of e-business technologies contributes to enhancing efficiency and fostering innovation within the MSME sector. By analyzing scholarly articles and industry reports published between 2015 and 2024, this review identifies the key drivers, challenges, and impacts of e-business adoption. Findings suggest that e-business adoption improves process efficiency, reduces operational costs, facilitates market expansion, and drives innovative business models. However, barriers such as limited digital literacy, inadequate infrastructure, and cybersecurity threats persist. This review concludes with strategic recommendations for MSMEs and policymakers to support digital transformation.
PENGARUH MARKETING MIX 4A TERHADAP KEPUASAN DAN LOYALITAS PASIEN Niartiningsih, Andi; Nur, Nurul Hidayah; Nurfitriani, Nurfitriani; Paradilla, Mene; Takwa, Muhammad
Jurnal Spektrum Kesehatan Vol 1 No 2 (2025): Vol. 1 No. 2 Juni 2025
Publisher : PT. Media Ilmiah Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/rum-kes.v1i2.15

Abstract

Loyalitas merupakan salah satu kunci sukses dalam memenangkan persaingan bisnis saat ini. Pelanggan yang loyal secara tidak langsung dapat membantu mempromosikan jasa kepada orang-orang terdekatnya. Penelitian ini bertujuan untuk menganalisis pengaruh Marketing Mix 4A terhadap kepuasan dan  loyalitas pasien di Rumah Sakit Beriman Balikpapan. Jenis penelitian yang dilakukan adalah penelitian kuantitatif menggunakan studi observasional dengan desain cross sectional study. Sampel pada penelitian ini adalah  perawat di Rumah Sakit Beriman Balikpapan yang berjumlah 340 responden. Hasil penelitian menunjukkan terdapat pengaruh marketing mix terhadap loyalitas pasien dan terdapat pengaruh kepuasan pasien terhadap loyalitas pasien. Disarankan kepada pihak manajemen rumah sakit agar dapat ditingkatkan dengan memastikan bahwa layanan medis dan interaksi staf sesuai dengan harapan dan kebutuhan pasien, serta menyediakan pelatihan bagi tenaga kesehatan untuk berkomunikasi secara empatik.
Integrasi Etika dan Keberlanjutan dalam Strategi Bisnis Modern Takwa, Muhammad; Sikki, Nurhaeni; Mubarok, Rizqi; Bakri, Ayu Hartati; Majid, Muhammad Indra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2242

Abstract

In the era of rapid globalization, digital transformation, and rising stakeholder expectations, the integration of ethics and sustainability into modern business strategy has become a critical determinant of long-term organizational resilience. This study provides a comprehensive literature review to examine how ethical principles and sustainability frameworks contribute to corporate performance, risk management, and stakeholder trust. Drawing upon recent academic sources, the study highlights the increasing relevance of Environmental, Social, and Governance (ESG) indicators, the Triple Bottom Line approach, and ethical leadership in shaping responsible business practices. Findings show that organizations embedding ethical values—such as transparency, accountability, and social responsibility—tend to cultivate stronger employee engagement, enhance brand legitimacy, and achieve superior long-term profitability. Moreover, sustainability-driven innovation, including green technologies and circular economy practices, plays a crucial role in strengthening competitive advantage in a dynamic market environment. However, the literature also reveals persistent challenges, such as greenwashing behaviors, misalignment between ethical commitments and operational practices, and internal resistance to organizational change. These issues underscore the need for authentic leadership, measurable sustainability indicators, and governance systems grounded in integrity. The study concludes that integrating ethics and sustainability is not merely a voluntary initiative but a strategic necessity for businesses seeking to thrive in a complex and rapidly evolving global landscape. By aligning economic goals with societal and environmental responsibility, companies can build a more sustainable and ethically grounded future.
Co-Authors Andi Niartiningsih Bakri, Ayu Hartati Kasyati, Kasyati Majid, Muhammad Indra Mene Paradilla Mubarok, Rizqi Nur, Nurul Hidayah Nurfitriani Nurfitriani, Nurfitriani Prabowo, Hanif Agung Redjeki, Finny Sikki, Nurhaeni Supriadi, Drajat