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All Journal Journal of Artificial Intelligence and Digital Business
Wulandari, Ayu Widia
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Strategi Pemasaran dalam Meningkatkan Daya Tarik Pelanggan : Studi Kasus Koperasi Induk Puteri Nurul Jadid (Wil. Az- Zainiyah) Juaedi, Dedy; Nafi’ah, Alisa Hidayatun; Wulandari, Ayu Widia; Aisyah, Dita; Fitriya, Lailatul; Rohmah, Siri Nurul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1714

Abstract

This study analyzes the marketing strategies of the Puteri Nurul Jadid Cooperative in the Az-Zainiyah region to increase customer appeal. Using descriptive qualitative methods through observation, interviews, and documentation, the study found that the cooperative has implemented effective marketing strategies in the form of neat and systematic store layout, discount programs for products nearing expiration, and friendly service. These strategies have proven to increase shopping interest and customer loyalty, especially among students. However, there are still challenges such as a lack of training for employees and customers' lack of discipline in maintaining store tidiness. The study recommends the development of human resource training programs and the strengthening of member loyalty programs to optimize the cooperative's marketing strategies.
Analisis Deskriptif Komponen Pertumbuhan Ekonomi Wilayah dalam Mendorong Pembangunan Sektor Pertanian dan Perekonomian Perdesaan Kabupaten Probolinggo Junaedi, Deddy; Nafi’ah, Alisa Hidayatun; Wulandari, Ayu Widia; Aisyah, Dita; Lutfiana, Evi; Fitriyah, Lailatul; Rohmah, Siti Nurul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5826

Abstract

This study aims to analyze the components of economic growth in Probolinggo Regency in order to support agricultural development and the rural economy. The study uses a quantitative descriptive method with secondary data from the Probolinggo Regency Central Statistics Agency (BPS) and local government documents for the 2022–2025 period. The analysis focuses on the development of the Gross Regional Domestic Product (GRDP), the regional economic structure, the contribution of the agricultural sector to the GRDP and employment, as well as the dynamics of livelihood diversification in rural areas. The results show that the economy of Probolinggo Regency is still dominated by the agriculture, forestry, and fisheries sectors, which contribute the most to GRDP and employment, with a positive but vulnerable economic growth trend due to dependence on primary commodities and infrastructure limitations. Agricultural productivity has increased for several horticultural and food commodities, but challenges such as price fluctuations, climate change, and limitations in irrigation and market access still hinder the optimization of economic benefits. The findings also emphasize the strategic role of strengthening local institutions such as BUMDes and developing MSMEs in increasing the added value of agricultural products. Policy recommendations emphasize the need for investment in agricultural infrastructure, strengthening technical and marketing services, and economic diversification strategies to create inclusive and sustainable growth.
Co-Authors Aisyah, Dita Deddy Junaedi Fitriya, Lailatul Juaedi, Dedy Lailatul Fitriyah Lutfiana, Evi Nafi’ah, Alisa Hidayatun Rohmah, Siri Nurul Rohmah, Siti Nurul