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All Journal Journal of Artificial Intelligence and Digital Business
Fitryningtyas, Cahya
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Dampak Digitalisasi Dan Inovasi Produk Terhadap Peningkatan Penjualan Umkm Seblak Prasmanan Di Kampung Melayu Kraksaan Junaedi, Deddy; Fitryningtyas, Cahya; Fatimah, Dian; Dwivo Monica Risqi Putri; Rosanti, Nur Mauliddyah; Wardani, Risma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1716

Abstract

This study aims to explore the impact of digitalization and product innovation on increasing sales of the Seblak Prasmanan MSME in Kampung Melayu Kraksaan. The digitalization discussed includes the use of social media, online delivery services, and various other digital platforms that support the promotion and sales process. Product innovation includes developing flavor variations, packaging design, and presentation that appeals to customers. The method applied in this study is descriptive quantitative with a Likert-scale questionnaire distributed to 70 respondents. The sample was taken using a purposive sampling technique, which prioritizes the criteria of active consumers. Data were analyzed using descriptive statistics using frequency and percentage tabulations to describe consumer views on the digitalization and product innovation implemented. The results of the study indicate that the majority of respondents strongly agreed that digital content can increase consumer interest, and the use of social media and delivery applications is very helpful in transactions. Respondents also stated that flavor variations and attractive packaging can increase purchasing interest and loyalty to the product. These findings indicate that the combination of digital technology utilization and creative product development can strengthen competitiveness and improve MSME sales performance.
Dualisme Pasar dan Ketimpangan Distribusi Pendapatan dalam Pembangunan Ekonomi Lokal di Kecamatan Kraksaan Junaedi, Deddy; Fitryningtyas, Cahya; Ali, Dela Nafisyah; Fatimah, Dian; Putri, Dwivo Monica Risqi; Rosanti, Nur Mauliddyah; Wardani, Risma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5820

Abstract

Local economic development in Kraksaan District has shown an increase in economic activities over recent years. This growth can be observed through the rising number of economic actors and the expansion of market activities at the local level. However, this increase in economic activity has not been accompanied by equitable income distribution among community groups. This condition indicates that economic progress in the district has not been evenly enjoyed by all segments of society. This study aims to analyze market dualism and its impact on income distribution inequality from a market segmentation perspective. The research employs a qualitative descriptive method using in-depth interviews, field observations, and document analysis of secondary data, including statistics from the Central Bureau of Statistics of Probolinggo Regency in 2024. The data indicate that the poverty rate in Kraksaan District reached approximately 16.31 percent, reflecting disparities in economic capacity among social groups. The findings reveal segmentation between economic actors connected to modern markets and those operating within traditional markets. Actors with access to modern markets experience more stable incomes, while traditional actors rely on daily and uncertain earnings. Unequal access to capital, technology, and market networks widens income gaps and shows that development benefits are unevenly distributed.
Co-Authors Ali, Dela Nafisyah Deddy Junaedi Dwivo Monica Risqi Putri Fatimah, Dian Putri, Dwivo Monica Risqi Rosanti, Nur Mauliddyah Wardani, Risma